Were looking for a strategic and hands-on Chief Marketing Officer (CMO) to lead us into its next chapter of growth. This role will own the companys marketing strategy end-to-end, build a powerful consumer brand, scale growth channels, and drive meaningful demand across every touchpoint with our users and community.
This is a unique opportunity to join a fast-growing market leader and shape our marketing vision from strategy to execution. Youll develop bold, creative, and data-driven initiatives while driving performance across brand, content, design, performance marketing, and community.
Your main focus will be building a strong and iconic B2C brand in Israel, accelerating growth, scaling our community into a powerful engine, and positioning us as the leading B2C brand in the Israeli market.
What Youll Do
Lead and Manage our Marketing team and strategy across brand, performance, content, CRM, Influencers, PR, and community.
Own and scale the full growth funnel- user acquisition, retention, activation, engagement, and monetization
Lead and develop internal marketing teams as well as external agencies, freelancers, and vendors.
Plan and manage marketing budgets, with hands-on ownership of measurement, optimization, and ROI-driven decision-making.
Conceptualize and execute creative campaigns and breakthrough brand initiatives.
Work closely with Product, Commerce, and Community teams to create a holistic and consistent user experience.
Analyze market trends, consumer behavior, and competitive landscape to continuously refine strategy.
Lead product launches, seasonal campaigns, and strategic collaborations.
Requirements: Proven experience as a VP of Marketing/CMO or a senior Head of Marketing in a leading B2C company.
Strong track record in brand building, growth leadership, and managing large marketing budgets.
Deep hands-on experience in performance marketing (Meta, Google, TikTok), combined with a strong understanding of Brand & Content.
Experience with community-driven brands, influencers, UGC, and creator ecosystems - a significant advantage.
Sharp strategic thinking combined with strong execution and hands-on leadership.
Ability to lead teams, manage multiple stakeholders, and thrive in a fast-paced, high-growth environment.
Highly creative, proactive, organized, and capable of driving complex cross-functional processes.
Excellent interpersonal skills, collaborative mindset, and genuine passion for building meaningful brands and communities.
Bachelors or Masters degree in Marketing, Business Administration, or a related field - a strong advantage.
On-site availability with flexibility for meetings, launches, and field activities as needed.
This position is open to all candidates.