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OurCrowd is a global investment platform with over $2.5B in assets under management, providing access to venture capital funds and venture-backed technology deals for high-net-worth individuals, family offices, and accredited investors. We combine institutional-quality diligence with an accessible investor experience, with the goal of expanding access to private markets. Our investor base is global, with the largest concentration in the U.S., followed by Israel, Canada, Australia, and the UK. This role will help drive growth in our core markets, especially the U.S. We are looking for a senior, hands-on marketing leader to build and scale our marketing function . This is not only a brand role. The person in this position will be responsible for investor acquisition, conversion, retention, positioning, and marketing infrastructure . They will need to combine strong performance marketing skills with clear messaging, good judgment, and close partnership with Product, Investor Relations, and Sales. A key part of the role will be helping to define how the company is positioned in the market and making sure that our external story matches the actual investor experience. This is a hybrid role, requiring at least three days in office with at least one day in Jerusalem and one day in Tel Aviv.

Responsibilities:

* Build and scale investor acquisition across paid, organic, partnerships, and other relevant channels
* Own performance marketing metrics, including CAC, LTV, attribution, and conversion
* Improve onboarding, ongoing engagement, repeat investment behavior, and investor retention
* Develop campaigns and initiatives that strengthen long-term investor loyalty and trust
* Define and sharpen the company’s positioning and value proposition in a competitive market
* Translate complex investment products, funds, and deals into clear and credible marketing narratives
* Lead brand, messaging, website, and digital experience improvements
* Build a more modern, AI-enabled marketing operation across acquisition, lifecycle, and internal workflows
* Use automation, AI tools, and emerging workflow capabilities to improve speed, efficiency, and responsiveness
* Build dashboards and lead KPI-driven decision-making
* Work closely with Sales and Investor Relations to improve clarity and ownership across the funnel
* Partner with Product and IR to ensure the investor experience supports both conversion and long-term retention
* Build and lead the internal team and manage external agencies and partners ?What Success Looks Like
* Stronger and more scalable investor acquisition
* Better conversion across the funnel
* Higher investor retention and repeat investment behavior
* Clearer positioning and stronger market differentiation
* Better alignment between marketing, sales, IR, and product
* A faster, more effective marketing operation with better use of AI and automation
* Improved brand, website, and digital experience

we are hiring a VP Marketing to build and scale a world-class AI-first marketing organization.

This is not a channel operator role, but rather a systems architect position. The VP Marketing designs, builds, and operates the full marketing engine across Brand, Growth, Product Marketing, and Strategy & Operations. The mandate is to turn marketing into a predictable, capital-efficient growth system aligned with business outcomes.

The role carries an AI-first operating mandate. Marketing must be governed and executed through AI-enabled systems across planning, execution, analytics, and optimization to materially increase output, speed to signal, and efficiency.

The VP Marketing reports to the CEO and is a core member of the executive leadership team. Success is measured in revenue impact, efficiency, scalability, and organizational strength.

Responsibility
Business Outcomes:

You are accountable for marketings contribution to-

Marketing-sourced and influenced pipeline, including PLG signups and SLG demos, and Marketing-attributed revenue
CAC and payback improvement, funnel efficiency, and win-rate improvement, along with forecast accuracy
Marketing must be measurable, predictable, and aligned with company growth targets.

Brand & Category Leadership:

Define and evolve Anchors category positioning and narrative architecture while strengthening brand equity. Success is measured by brand visibility, branded demand growth, category association, and market credibility.

Growth Portfolio Strategy:

Design the growth portfolio across organic, paid, outbound, partnerships, field marketing, and emerging channels. Decide capital allocation across engines and balance short-term revenue drivers with long-term compounding assets while leading the Head of Growth organization.

Product Marketing & Lifecycle:

Own positioning and messaging architecture, define ICP segmentation and vertical expansion strategy, and govern website and conversion strategy. Build sales enablement systems and lifecycle, retention, advocacy, and virality motions aligned across PLG and SLG funnels. Success is measured by improved activation, win rates, velocity, and customer expansion.

Marketing Strategy & Operations :

Build marketing as a disciplined operating system, including OKRs, planning frameworks, dashboards, reporting standards, and forecasting accuracy. Govern budget planning, unit economics, and alignment with Sales and Product.

Marketing must operate through an AI:

Enabled system covering experimentation velocity, workflow automation, analytics, and performance management.

Leadership Mandate:

Design the marketing organization structure and hiring roadmap. Recruit and develop senior leaders while establishing operating rhythms, cross-functional alignment rituals, and governance processes.

What Success Looks Like in 12-24 Months

Predictable pipeline generation across multiple growth engines
Increased brand recognition and category presence
Improved CAC and payback
Faster funnel velocity and higher win rates
Marketing planning becomes modeled and forecastable
Leadership trusts marketing forecasts