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Required Product Marketing Manager
Sitting at the intersection of product management, marketing and sales, you will help ensure customers and internal teams understand the unique value of our product and what sets it apart in the market. You will study the companys products as well as customer pain points and translate technical functionality into compelling benefits. You will be introducing new functionalities to the market and enhance our existing product by building the positioning and tools to both articulate the benefits to prospects and drive user adoption and engagement.
Responsibilities
Responsibilities include
Support commercialization and go-to-market of new products and features - including positioning, packaging, pricing, competitive landscape - and product roadmap based on deep understanding of market needs.
Work with the product team to analyze needs and our value proposition per persona and educate both internal and external stakeholders on our product features and their benefits.
Improve new logo and upsell win rates with a differentiated, data-driven value story that you bring to life with a suite of market-facing materials and tools for our GTM team
Sales enablement: Provide strategic support and tailored assets for high-value, strategic sales and client meetings in partnership with sales, product, and marketing teams
Initiate assets and content creation (e.g. case studies, data sheets, solution briefs, product videos, website copy, release announcements) to articulate the benefits of the product to the world
Maintain product and service-line documentation for our care delivery products.

Required Product Marketing Manager
Description
As a Product Marketing Manager, you will own the GTM strategy for your product and market initiatives. You will work closely with departments across the team to boost awareness, increase adoption, and take new offerings to market.
The right person for this role loves tech and has a knack for understanding pinpoint target audiences and tailoring compelling narratives to their needs. And they love driving measurable business results by crafting and executing go-to-market plans, sales and marketing materials, and are looking to step into a key role at a fast-growing and dynamic tech company.
What youll do:
Be an expert in our products and our market.
Develop product marketing strategies, including product launches, GTM, and targeted campaigns.
Analyze personas to map out our customers needs and translate our product capabilities into value propositions.
Educate stakeholders on our product features and their benefits.
Work closely with sales and product teams to develop key messaging, value propositions, and key differentiators.
Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle.
Create marketing materials (e.g., sales collateral, product videos, website copy, blog posts) that articulate our impact and our products.
Speak and present both internally and externally to promote the story of our product.
Conduct market analysis to obtain an understanding of the competitive landscape and help establish product differentiators.