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The Global Marketing Director, Imaging Systems Segment , iTero reports into the Sr. Director of the Imaging Systems segment. This role is responsible for developing and executing a comprehensive go-to-market (GTM) strategy and commercialization plans for iTero innovative Imaging Systems solutions that will help drive practice growth and efficiency for dental professional customers -- including General Dentists (GPs), Orthodontists, and Dental Labs.

You will need to understand the needs of customers and patients for positioning and messaging development, and commercialization plans across the globe. The role requires the ability to think strategically and work collaboratively counterparts, product management, regional marketing leadership, sales, legal/regulatory teams, and marketing agency partners. You must be able to effectively influence the organization up and down. Additionally, this role requires you to gain insight into local market dynamics, collect voice of customer feedback and consolidate input into the development of global product launch and key campaigns to drive expected growth for the company.
In this role, you will
Conduct thorough market analysis to identify target audiences, analyze competitor activities, and stay informed about industry trends.
Develop a deep understanding of customers across the globe and create close relationships with key opinion leaders.
Develop and implement a comprehensive go-to-market (GTM) strategy including defining target customers, value props, claims, positioning, messaging, launch, and post-launch activities
Work in collaboration with other functions such as Global Marketing Excellence, Commercialization excellence, Services ect
Analyze and report product performance and making data-driven recommendations to drive impact.
Collaborate with global product development, marketing communication, clinical education, training and sales teams to deliver impactful product launch.
Build and maintain strong partnerships with regional iTero marketing teams in creating and implementing iTero strategies and programs around the globe.

We are looking for a Product Marketing Lead Manager to join our team. This individual will lead our PLG and SLG Product Marketing efforts for our generative AI-powered API developer product, Programmable Media, and is expected to have a strong technical background and bring innovative ideas and creative strategies to accelerate our growth in the industry. You, as the expert, will collaborate with cross functional teams to drive our products and company to the next level. Come join us here in our company.
Responsibilities:
Drive product marketing for our API product line, Programmable Media.
Position Programmable Media and its generative AI capabilities as a clearly differentiated image and video API vendor to customers, prospects, analysts.
Bring deep API, developer and PLG subject expertise to the product marketing team to improve our PLG motion.
Craft compelling product messaging and stories for key use cases, industries, personas and market segments.
Work with the corporate marketing, demand gen, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for Programmable Media modules and use cases with prospects and current customers across PLG and SLG motions.
Improve PLG upsell motions through product experience and roadmap direction, customer engagement, value positioning and feature adoption.
Drive pricing and packaging for Programmable Media self serve packages
Launch new innovations to market.
Advise product roadmap in close partnership with product management and product strategy teams.
Create value-based content and sales enablement in the form of presentations, web content, blogs, datasheets, brochures, customer case studies, demos, videos, and training materials.
Represent us at thought leadership, demand generation and company events as the image and video API SME.
Analyze the market and key competitors to articulate differentiators.
Work with the PR and AR teams to brief media and analysts.
Drive win/loss program for Programmable Media to understand why we win or lose.