לוח משרות דרושים Product Marketing, לחיפוש זה נמצאו 34 משרות

We are looking for a motivated and results-driven product marketing manager, with a passion for planning and executing product and feature launches and collaborating with the product team on product adoption and success.

Responsibilities
As a Product Marketing Manager at Imagen, you'll be responsible for:
Multi-product GTM strategy and execution - Own go-to-market for several product lines and audiences in parallel. Create comprehensive GTM strategies, ensure alignment across marketing, product, and sales, manage timelines, coordinate resources, and oversee campaign development to maximize product visibility and adoption.
New product and market research - Lead market, ICP, and persona research for new products and new verticals. Size opportunities, identify who we should win first, and turn insight into a clear GTM direction.
Positioning and messaging - Research and craft compelling product positioning and marketing messaging that differentiates Imagen's offerings in the market, resonates with target audiences, and increases product adoption.
Competitive landscape - Map the competitive landscape to become an expert on our competitors and their positioning. Educate internal teams and develop supporting materials.
Cross-company leadership - Drive alignment and decisions across product, marketing, sales, CS, and leadership. Make things happen without waiting for direction.
AI-first execution - Build AI into your own workflows to move faster and scale output. Think outside the box about how we use AI to create new deliverables and experiences for our customers.
Storyteller and presenter - Break down complex concepts into extremely simple and clear terms. Comfortable delivering presentations in a range of environments, from industry conferences to customer briefings to internal teams and leadership.

Required Senior Product Marketing Manager (Temporary Position)
As a Senior Product Marketing Manager (contract), you will support positioning, packaging, and launch execution for the flagship products at the core of the platform - the authoring and management experiences our customers work in every day - plus drive growth for the self-service trial motions that bring new teams into the platform before ever talking to a seller.
You'll run a monthly release motion for one of our fastest-moving products, turning a steady stream of shipped capability into compelling launches that resonate with our market and analyst community. You'll support our self-service experiences and be measured on something concrete: enterprise pipeline generated by the product itself. And you'll be the marketing counterpart to the product managers behind our flagship offerings, translating what they build into positioning, packaging, and assets that hold up in front of enterprise buyers.
** This position is temporary for a duration of 8 months
What will you actually be doing?
Release & Launch Execution: Run an evolving monthly release motion end to end - scoping the narrative and bill of materials, coordinating cross-functional contributors, producing the assets, and landing the launch internally and externally.
Product-Led Growth: Support our self-service trial experience as a pipeline engine. Shape the packaging, in-product messaging, and conversion paths that turn self-serve users into qualified enterprise opportunities, and run rapid experiments to improve them.
Positioning & Messaging: Develop clear, compelling positioning and value propositions for our flagship platform products, grounded in real customer pain points and business objectives. Translate product functionality and technical detail into user benefits - both for individual capabilities and for their role in the broader platform narrative.
Go-to-Market Strategy: Build differentiated GTM strategies covering pricing and packaging, customer evidence, product requirements, and content, tailored to the segments and functional audiences we sell into.
Asset Ownership: Own the development and maintenance of the product marketing assets for the products in your scope, from web and demo content to decks and one-pagers, keeping it accurate as the products evolve.
Cross-Functional Collaboration: Operate as the connective tissue across Product & Engineering, Sales, Customer Success, and the wider Marketing org - driving alignment and momentum in a matrixed environment without waiting to be handed a plan.
Sales Enablement: Help train and equip the field so sellers can position and sell the platform confidently to the product-qualified leads created by the trial experiences.

we are seeking a passionate and driven Product Marketing Manager to join our team of clear communicators and product experts.
In this role you will lead the development and execution of sophisticated marketing strategies to drive the growth and adoption of our B2B product portfolio. You will be instrumental in translating complex technical offerings into compelling and easily digestible narratives that empower our global Go-To-Market teams to effectively position and sell our products.
We are seeking a seasoned B2B product marketing professional with a proven track record of success. You possess exceptional written and verbal communication skills and are equally comfortable collaborating strategically with product management, design, and engineering as you are engaging with sales leadership, marketing teams, account management, and directly with customers to understand their needs and market dynamics
You will play a pivotal role in crafting product messaging, competitive differentiation, and marketing positioning. This position reports to our Head of Product Marketing.

We seek a Marketing Manager to drive the strategy for assigned product portfolios within the Dimensional Metrology Division.
As part of this role, you will hold accountability for identifying future market opportunities, customer technology trends, competitive dynamics, and portfolio gaps, while building a clear 3-5-year roadmap aligned with the divisions portfolio strategy.
In this role, you will own the Product Life Cycle through Gate 2, ensuring that new product opportunities are supported by a strong market opportunity, clear customer value proposition, and robust business case before transitioning to Product Customer Management.
You will work closely with strategic customers, CTO, Advanced Technology, R&D, Product Customer Management, and the Business Group to connect market needs with future technology and product development.
Responsibilities
What will you be doing:
Develop and maintain the strategy and 3-5-year roadmap for assigned product portfolios, aligned with the divisions portfolio strategy.
Build relationships with strategic customers to understand future technology roadmaps, emerging applications, and evolving customer needs.
Monitor customer technology challenges, market dynamics, competitive positioning, and emerging technologies to identify new business opportunities, threats, and portfolio gaps.
Develop business cases, TAM, SAM, and WFE analyses, market assessments, and recommendations that support portfolio investment decisions.
Own the Market Requirements Document, including product positioning, value proposition, pricing strategy, and market segmentation.
Partner with CTO, Advanced Technology, R&D, Product Customer Management, and the Business Group to align market needs with future technology and product development.
Present market analyses, business cases, and portfolio recommendations to support product and investment decisions.
Translate market and customer insights into clear priorities that help shape future product opportunities.

DealHub.AI is building the future of agentic revenue technology. Trusted by leading global businesses, we’re redefining what revenue teams can achieve with AI and agentic execution across the deal lifecycle. Our mission is simple: help businesses Own Your Revenue with greater speed, intelligence, and governance. We are looking for a Product Marketing Manager, GTM Content to translate our product positioning, buyer insights, and go-to-market priorities into compelling content for the market. This is a hands-on product marketing role for someone who can understand complex B2B technology, identify what matters to different buying audiences, and turn that understanding into clear, differentiated narratives. You will own the development of persona, solution, and industry-specific assets across the buyer journey, including solution briefs, campaign content, case studies, landing pages, one-pagers, and sales and partner enablement materials. Working closely with product marketing leadership, demand generation, and sales enablement, you will ensure every asset is strategically aligned, commercially relevant, and ready for activation, typically within five business days. This role is ideal for a product marketer who combines strong positioning and messaging judgment with exceptional hands-on writing ability. You should understand the business applications ecosystem, be comfortable working at pace, and know how to turn complex product capabilities into content that drives buyer progression, campaign performance, and sales adoption.
Key Responsibilities Content Creation & Execution
* Write, design, and deliver content assets (solution briefs, persona one-pagers, email copy, landing pages, gated content etc.) with a rapid turnaround of ~5 days per asset.
* Ensure all content is aligned with GTM strategy, product positioning, and buyer personas.
* Translate complex solution messaging into simple, compelling, and conversion-oriented narratives.
Persona & Solution Alignment
* Develop tailored content for specific buyer roles (e.g., CIO, RevOps, CFO, Sales Leaders) and solution areas.
* Adapt messaging tone and format to resonate with decision-makers at different stages of the funnel.
Cross-Functional Collaboration
* Partner with product marketing on messaging frameworks.
* Support demand generation with campaign-ready content.
* Enable sales with assets that can be leveraged in prospecting and deal cycles.
Quality & Velocity Balance
* Maintain content quality, accuracy, and brand consistency while working at high speed.
* Leverage templates, best practices, and frameworks to accelerate production.

Were looking for a Product Marketing Manager who will own the product story end-to-end from deeply understanding the product and customer needs, to translating complex capabilities into clear, compelling narratives for different audiences and markets.
This role sits at the intersection of Product, Marketing, Sales, and Custome Success, and plays a critical part in shaping how we are positioned,understood, and adopted across industries such as events, staffing, hospitality, and large-scale operations.

We are looking for a Product Marketing Manager, GTM Content to translate our product positioning, buyer insights, and go-to-market priorities into compelling content for the market. This is a hands-on product marketing role for someone who can understand complex B2B technology, identify what matters to different buying audiences, and turn that understanding into clear, differentiated narratives.
You will own the development of persona, solution, and industry-specific assets across the buyer journey, including solution briefs, campaign content, case studies, landing pages, one-pagers, and sales and partner enablement materials. Working closely with product marketing leadership, demand generation, and sales enablement, you will ensure every asset is strategically aligned, commercially relevant, and ready for activation, typically within five business days.
This role is ideal for a product marketer who combines strong positioning and messaging judgment with exceptional hands-on writing ability. You should understand the business applications ecosystem, be comfortable working at pace, and know how to turn complex product capabilities into content that drives buyer progression, campaign performance, and sales adoption.
Key Responsibilities:
Content Creation & Execution:
Write, design, and deliver content assets (solution briefs, persona one-pagers, email copy, landing pages, gated content etc.) with a rapid turnaround of ~5 days per asset.
Ensure all content is aligned with GTM strategy, product positioning, and buyer personas.
Translate complex solution messaging into simple, compelling, and conversion-oriented narratives.
Persona & Solution Alignment:
Develop tailored content for specific buyer roles (e.g., CIO, RevOps, CFO, Sales Leaders) and solution areas.
Adapt messaging tone and format to resonate with decision-makers at different stages of the funnel.
Cross-Functional Collaboration:
Partner with product marketing on messaging frameworks.
Support demand generation with campaign-ready content.
Enable sales with assets that can be leveraged in prospecting and deal cycles.
Quality & Velocity Balance:
Maintain content quality, accuracy, and brand consistency while working at high speed.
Leverage templates, best practices, and frameworks to accelerate production.
KPIs for Success:
Average content delivery time (≤5 business days).
Volume of assets produced per quarter.
Measurable impact of content on campaign performance (e.g., CTR, lead conversions).
Sales adoption of assets (eg. usage in opportunities).
Positive feedback from GTM teams on content relevance and quality.

We're looking for a Director of Product Marketing to own story end to end- from market positioning and differentiation across our product lines (runtime protection/ADR, AI security, and runtime vulnerability management) to equipping our GTM teams to win.

This is a hands-on leadership role. You'll lead a small team while staying close to the work: crafting messaging, building launch plans, and presenting to customers and sellers.

Product Marketing sits within Product Management . You'll partner daily with PMs on roadmap and launches, and work closely with Sales, Marketing, and leadership on pipeline generation and enablement. You'll connect what we build with how the market understands its value.

Key Responsibilities

Lead the Function

Own positioning, messaging, and narrative across product lines, ensuring consistency as the product evolves.
Define the product marketing roadmap and priorities, aligned with product development and GTM goals.
Lead, coach, and develop a small team of product marketers.
Represent Product Marketing in cross-functional planning, bringing market insights and competitive intelligence into roadmap decisions.
Drive Execution

Product launches & campaigns: Lead end-to-end GTM for new products and features, from positioning and messaging to launch plans, sales enablement, and integrated campaigns.
Market & competitive intelligence: Track competitors across ADR, CNAPP, EDR, AppSec, and AI security, translating insights into positioning and product recommendations.
GTM enablement: Equip Sales, SEs, and partners with the training and tools they need to win, including battlecards, one-pagers, pitch decks, demo narratives, and ROI models.
Content & storytelling: Create product-led content across blogs, product tours, videos, launch assets, conferences, and analyst materials, ensuring consistent messaging across channels.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio.

This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.

We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences.

This position is based in Tel Aviv, Israel.

Responsibilities
Own product positioning, messaging, and value proposition across our product portfolio.
Lead the go-to-market strategy and execution for new products, features, and major releases.
Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities.
Act as the voice of the customer by bringing market insights directly into Product discussions.
Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
Support Sales on strategic opportunities, customer presentations, and competitive deals.
Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.

What You'll Be Doing
Define and continuously refine messaging and positioning for our products and features, ensuring clarity and consistency across all channels and audiences.
Lead end-to-end GTM strategy for product launches, from naming and positioning through enablement, campaign orchestration, and post-launch measurement.
Own analyst relations completely, including managing relationships with firms like Gartner and Forrester, coordinating briefings and inquiries, responding to research requests, and ensuring we are accurately and favorably represented in relevant reports and evaluations.
Conduct win/loss interviews, competitive analysis, and customer research to sharpen positioning and keep the team ahead of market shifts.
Develop high-quality sales and customer-facing materials, including pitch decks, one-pagers, battlecards, and technical explainers.
Collaborate closely with Product, Sales, DevRel, and Content to ensure a unified narrative across the funnel.
Act as the voice of the market in roadmap planning, pricing discussions, and strategic initiatives.
Identify opportunities to incorporate AI tools into content creation, competitive research, and campaign workflows to increase speed and quality of output.
Track and report on PMM impact across pipeline influence, win rates, analyst positioning, and content usage.

Required SVP, Product Marketing
Marketing, Ramat Gan, Israel (Hybrid)
Description
As SVP of Product Marketing, you will report to the CEO and act as the companys owner of B2C marketing - highly focused on Product Marketing. You and your global teams will own go-to-market across our consumer product portfolio: core communication (including the OpenAI partnership) & subscription products - defining the product story and how each is positioned, launched, and grown globally.
The ideal candidate is able to showcase a successful track record as a highly effective product marketing leader, one that lives and breathes product marketing able to articulate features into stories and user-journeys into experiences. A master communicator that understands how users think, feel and act - and how to translate those into insights that drive engagement and the business forward. A type of manager that challenges conventions, leading by example and raises the bar on execution. The right candidate wins through precision and creativity, leveraging our massive audience and existing channels, not mass media spend.
Responsibilities
Product Positioning & Messaging:
Define product positioning, messaging frameworks and value propositions for each product and audience segment
Build narratives that resonate globally and adapt locally - ensuring our product story lands across diverse markets and cultures
Define messaging strategies that meet users at the right moment - from first impression through activation, engagement, and monetization
Translate product roadmap milestones into compelling, launch plans and audience relevant experiences
Product Go-to-Market & Growth:
Own marketing strategy for our core communication experience - messaging and calls - ensuring it remains the daily habit for hundreds of millions of users
Lead GTM for strategic partnerships that drive tangible user growth and expand our super-app value proposition
Develop GTM plans for monetization products from positioning to conversion
Partner with Product and Business to identify and activate growth levers across the full consumer product funnel
Market and Customer Research: Lead insights teams to understand buyer personas, market trends, and competitor movements.
People & Function Leadership:
Lead and develop our global product marketing teams across our top regions: Central East Europe, Ukraine & APAC
Build a culture of accountability, data-driven decision-making, and business focus across the team
Align product management, sales, and marketing departments toward shared revenue and growth goals.

Were looking for a hands-on, creative, and driven Product Marketing Manager to join our fast-paced team. Youll work directly under the VP of Marketing, leading agencies, and collaborating with internal teams to execute marketing programs that drive awareness, engagement, and revenue.
This is a startup-mode role. Youll roll up your sleeves, manage campaigns end to end, and help shape how tells its story to the world. Its a chance to be part of a successful AI company shaping the future of voice and to see your marketing work directly influence business growth.
Responsibilities:
Research user needs, competitor landscape, and market trends to guide GTM strategy and positioning.
Lead content and SEO + AEO strategy, including blogs, newsletters, case studies, and website updates.
Own funnel activation and optimization, using data and customer insights to improve conversion across the buyer journey.
Create and manage integrated campaigns with sales and agencies.
Build and execute integrated marketing campaigns that generate awareness, engagement, and qualified pipeline.
Support product and feature launches with clear and consistent messaging.
Develop sales enablement materials such as decks, one-pagers, and pitch presentations.
Coordinate with creative and performance agencies to deliver on-brand assets.
Drive go-to-market planning for new AI initiatives.
Identify growth opportunities and build cases to support them.

were looking for a strategic and hands-on Product Marketing Lead to define how enters, positions, and grows in the B2B market.
The Role:
You will own positioning, ICP, messaging, competitive intelligence, sales enablement, pricing; packaging insights, and GTM strategy. Youll work closely with the B2B GM, Product, Sales and Marketing to turn customer insights into a clear market strategy and a repeatable commercial motion.
This is a build-from-zero role: youll create the playbook rather than inherit one.
What Youll On:
Define B2B positioning, messaging, category narrative, and differentiation.
Build and refine the ICP, target segments, personas, and use cases.
Conduct customer and market research and translate insights into GTM priorities.
Build the first sales enablement foundation - pitch decks, one-pagers, battlecards, discovery frameworks, case studies, and ROI messaging.
Lead competitive intelligence and pricing and packaging research.
Turn pilot and customer results into compelling proof points and commercial insights.
Lead GTM plans and launches for new B2B products and capabilities.
Build the processes and foundation for the Product Marketing function, eventually growing the team.

At our company, what you do matters. Every day, we protect over 100,000 organizations worldwide from increasingly sophisticated cyber and AI-driven threats, securing their AI transformation.
Our prevention-first approach safeguards hybrid networks, cloud environments, digital workspaces, and AI systems, stopping attacks before they happen.
This is where innovation meets real-world impact. Youll help customers across industries operate with confidence in a rapidly changing digital world, working alongside smart, curious people who take ownership, challenge assumptions, and solve complex problems.
Were proud to be recognized by TIME, Newsweek, and Forbes for excellence and workplace culture.
What really sets our company apart is the opportunity to grow, contribute, and help companies navigate their AI transformation securely.
If youre excited to work at the forefront of AI-driven security on a global scale, this is the place to do it.
Key Responsibilities
Create engaging product positioning and technical learning experiences, including eLearning, workshops, presentations, demonstrations, webinars, guides, and hands-on activities.
Translate complex cybersecurity capabilities into clear customer value, relevant use cases, competitive messages, and practical sales conversations.
Work with Product Management, R&D, Sales, Training, and subject matter experts to ensure content is accurate, current, relevant, and aligned with business priorities.
Deliver virtual and in-person learning sessions to technical sales teams and partners across different regions.
Own learning initiatives from needs analysis and content development through delivery, feedback, improvement, and business impact.

Responsibilities:
Lead product and feature launches end-to-end: narrative, naming, enablement, web, press, and the launch moment itself.
Own analyst relations, including managing relationships with firms, coordinating briefings and inquiries
Conduct win/loss interviews, competitive analysis, and customer research to sharpen positioning and keep the team ahead of market shifts
Own competitive intelligence, monitoring market trends and adapting messaging to stay ahead in our space
Collaborate closely with Product, Sales and Marketing to ensure a unified narrative across the funnel
Build the sales enablement layer from the ground up: pitch decks, demo narratives, battle cards, one-pagers, discovery guides, and customer proof points.