לוח משרות דרושים Product Marketing, לחיפוש זה נמצאו 22 משרות

We are looking for a Product Marketing Manager, GTM Content to translate our product positioning, buyer insights, and go-to-market priorities into compelling content for the market. This is a hands-on product marketing role for someone who can understand complex B2B technology, identify what matters to different buying audiences, and turn that understanding into clear, differentiated narratives.
You will own the development of persona, solution, and industry-specific assets across the buyer journey, including solution briefs, campaign content, case studies, landing pages, one-pagers, and sales and partner enablement materials. Working closely with product marketing leadership, demand generation, and sales enablement, you will ensure every asset is strategically aligned, commercially relevant, and ready for activation, typically within five business days.
This role is ideal for a product marketer who combines strong positioning and messaging judgment with exceptional hands-on writing ability. You should understand the business applications ecosystem, be comfortable working at pace, and know how to turn complex product capabilities into content that drives buyer progression, campaign performance, and sales adoption.
Key Responsibilities:
Content Creation & Execution:
Write, design, and deliver content assets (solution briefs, persona one-pagers, email copy, landing pages, gated content etc.) with a rapid turnaround of ~5 days per asset.
Ensure all content is aligned with GTM strategy, product positioning, and buyer personas.
Translate complex solution messaging into simple, compelling, and conversion-oriented narratives.
Persona & Solution Alignment:
Develop tailored content for specific buyer roles (e.g., CIO, RevOps, CFO, Sales Leaders) and solution areas.
Adapt messaging tone and format to resonate with decision-makers at different stages of the funnel.
Cross-Functional Collaboration:
Partner with product marketing on messaging frameworks.
Support demand generation with campaign-ready content.
Enable sales with assets that can be leveraged in prospecting and deal cycles.
Quality & Velocity Balance:
Maintain content quality, accuracy, and brand consistency while working at high speed.
Leverage templates, best practices, and frameworks to accelerate production.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio.

This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.

We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences.

This position is based in Tel Aviv, Israel.

Responsibilities
Own product positioning, messaging, and value proposition across our product portfolio.
Lead the go-to-market strategy and execution for new products, features, and major releases.
Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities.
Act as the voice of the customer by bringing market insights directly into Product discussions.
Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
Support Sales on strategic opportunities, customer presentations, and competitive deals.
Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel.
Responsibilities:
* Own product positioning, messaging, and value proposition across our product portfolio.
* Lead the go-to-market strategy and execution for new products, features, and major releases.
* Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions.
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
* Support Sales on strategic opportunities, customer presentations, and competitive deals.
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
We're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats - creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

DealHub AI is redefining how businesses manage the quote-to-revenue process. Our platform connects CPQ, contracts, subscriptions, billing, and revenue insights, helping revenue teams execute complex commercial processes with greater control, speed, and intelligence. We are looking for a Product Marketing Manager, GTM Content to translate our product positioning, buyer insights, and go-to-market priorities into compelling content for the market. This is a hands-on product marketing role for someone who can understand complex B2B technology, identify what matters to different buying audiences, and turn that understanding into clear, differentiated narratives. You will own the development of persona, solution, and industry-specific assets across the buyer journey, including solution briefs, campaign content, case studies, landing pages, one-pagers, and sales and partner enablement materials. Working closely with product marketing leadership, demand generation, and sales enablement, you will ensure every asset is strategically aligned, commercially relevant, and ready for activation, typically within five business days. This role is ideal for a product marketer who combines strong positioning and messaging judgment with exceptional hands-on writing ability. You should understand the business applications ecosystem, be comfortable working at pace, and know how to turn complex product capabilities into content that drives buyer progression, campaign performance, and sales adoption.
Key Responsibilities Content Creation & Execution
* Write, design, and deliver content assets (solution briefs, persona one-pagers, email copy, landing pages, gated content etc.) with a rapid turnaround of ~5 days per asset.
* Ensure all content is aligned with GTM strategy, product positioning, and buyer personas.
* Translate complex solution messaging into simple, compelling, and conversion-oriented narratives.
Persona & Solution Alignment
* Develop tailored content for specific buyer roles (e.g., CIO, RevOps, CFO, Sales Leaders) and solution areas.
* Adapt messaging tone and format to resonate with decision-makers at different stages of the funnel.
Cross-Functional Collaboration
* Partner with product marketing on messaging frameworks.
* Support demand generation with campaign-ready content.
* Enable sales with assets that can be leveraged in prospecting and deal cycles.
Quality & Velocity Balance
* Maintain content quality, accuracy, and brand consistency while working at high speed.
* Leverage templates, best practices, and frameworks to accelerate production.

Were looking for a data-driven SEM specialist with strong analytical skills and hands-on experience to lead and optimize our activities across multiple channels and markets.
The role includes managing Search campaigns, analyzing performance data, and handling large-scale budgets in competitive environments. We're seeking a strategic thinker and proactive leader, someone who drives innovation, takes ownership of high-impact projects, and constantly looks for smarter, more effective ways to grow performance.
Responsibilities:
Plan, manage, and scale global PPC campaigns on Google Ads and Bing Ads, overseeing large budgets in competitive markets.
Monitor performance against business goals, report results, and continuously test new strategies, creatives, and growth solutions.
Track and analyze KPIs to generate actionable insights and optimize campaigns to improve performance and ROI.
Use strong analytical and business judgment to identify gaps, opportunities, and solve business problems.
Leverage BI tools to analyze business flows and collaborate closely with cross-functional teams.
Drive innovation through new ideas, opportunity discovery, and auditing business practices.

Role Overview
We are looking for a highly organized and detail-oriented MarCom Operations Lead to drive the day-to-day operational excellence of our global MarCom function. In this role, you will oversee product-related content development, support the marketing layer of product launches, manage operational workflows across the MarCom team, and ensure alignment and consistency across marketing deliverables and broader product portfolio initiatives. You will act as a key bridge between strategy and execution, helping bring Product Marketing initiatives to life through structured processes, clear prioritization, and high-quality output.
Key Responsibilities
MarCom Operations Coordination: Coordinate day-to-day MarCom operations, support prioritization of team workload, and help drive smooth execution across projects. Content Ownership: Lead development and quality of product-related marketing content across key platforms and assets, ensuring consistency, clarity, and alignment. Product Launch Support: Support the marketing layer of product launches, ensuring complete asset scope, aligned deliverables, and accurate implementation. Product Portfolio Support: Coordinate supporting marketing activities across the broader product portfolio, ensuring structured and consistent product-related communication and deliverables. Cross-Functional Collaboration: Serve as a central point of contact for marketing-related requests and collaborate closely with Product, Creative, Operations, and regional teams. Exhibition Support: Support regional exhibition-related marketing needs while ensuring alignment with global messaging and brand standards.

Power the Future with us! At SolarEdge (NASDAQ: SEDG), we're a global leader in smart energy technology, with over 3,000 employees, offices in 30 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. SolarEdge offers amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work. SolarEdge is seeking an experienced and hands-on Team Leader to drive the Go-to-Market (GTM) strategy and execution for the Commercial & Industrial (C&I) segment. This role will be responsible for managing a diverse and high-impact team including Marketing, Product Marketing, Technical Writing, and Training professionals. The Team Leader will set direction, define priorities, and ensure high-quality execution across all GTM initiatives supporting the C&I business. The role owns the end-to-end GTM marketing framework - including positioning and messaging, product launches, sales enablement, training programs, and technical content - driving market adoption and supporting revenue growth across global markets. The ideal candidate combines strategic thinker, strong operational leadership and execution-driven leader. Someone who can define priorities to meet business needs, align cross-functional stakeholders, and personally dive into content, messaging, and launch execution.

Country:
Israel

City:
Herzliya

Required Product Marketing
Todays world is crime-riddled. Criminals are everywhere, invisible, virtual and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough
Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too.
For 30 years, the incredible minds around the world have worked closely together and put their expertise to work, to keep up with constantly evolving technological and criminal trends, and help make the world a safer place with leading investigative analytics software solutions.
We are defined by our dedication to doing good and this translates to business success, meaningful work, friendships, a can-do attitude, and deep curiosity.
As an employee you will:
Work with product management functions, global marketing, and sales to build the narrative and value proposition of our products
Create compelling marketing content and sales enablement collaterals
Develop and implement GTM strategies and demand generation activities
Work closely with business stakeholders to maximize the business potential of existing/new customers
Assist with competitive analysis and market research
Join strategic marketing workshops, international events, and customer meetings
You will report to VP of Product and be part of an industry-leading product management team (30+ people strong).
The role requires handling exciting marketing activities and hands-on operations.

We're looking for a Technical Product Marketing Manager who sits at the intersection of product depth and market storytelling. You'll own the technical narrative for our platform - translating complex AI and API security capabilities into sharp positioning, battle-tested competitive intel, and content that resonates with security practitioners and enterprise buyers alike.
What will you do:
Build and maintain competitive intelligence - deep familiarity with the competitive landscape, turning that intelligence into sharper positioning, better sales conversations, and stronger launches.
Develop and evangelize our point of view on AI security, agentic workflows, MCP, and API-driven AI architectures.
Create high-impact enablement assets: battlecards, technical briefs, demo scripts, solution sheets.
Partner with Product on launches: translate technical capabilities into business impact, write the narrative, and drive GTM alignment across Sales, SE, and CS.
Define how AI tools are used within the role.
Create technical content that helps define emerging AI security categories and best practices.
Serve as a key liaison between the product and marketing teams.

Are you a skilled and strategic marketer looking to take your career to the next level? We are growing and looking for you! A Senior Product Marketing Manager (5+ years of experience) who will play a crucial role in helping us transform the day to day operations and tenant experience for the trillion dollar commercial and multifamily real estate industry.

You will own product marketing plans and content that increase brand awareness, drive demand, and generate leads for our solutions in the U.S. commercial real estate market. A love for the Real Estate world is a big plus. This is a full-time position based out of Tel Aviv (hybrid). If you're looking for a position with tremendous impact and room to add your personal touch, then it's time to come to us!

Responsibilities
Develop and execute product marketing plans that increase brand awareness, drive demand, and generate leads for our products.
Develop messaging and positioning that resonates with our target audience and communicates the unique value of our products.
Work closely with the sales team to create sales enablement materials that help them sell our products more effectively.
Lead GTM activities and cross-team collaboration to develop and execute successful product launches
Own all product communication, including newsletters, feature announcements, web and social media content and other ad-hoc communications
Conduct market research to gain a deep understanding of our target audience and the competitive landscape.
Partner with customers and prospects to create case-studies and demonstrate key use cases and value.

Were looking for a Senior Product Marketing Manager to join our PMM team and bring Robin to Enterprise IT departments at scale. This is a strategic role spanning messaging, sales enablement, and market education. Youll develop industry-specific narratives that land with IT leaders, arm sales with the tools to win complex deals, and run thought leadership programs including webinars, customer stories, and executive content that make us the defining voice in AI for IT.

What Youll Do
Develop industry-specific messaging for enterprises that translate Robins value into the language of each vertical: the pain points, compliance pressures, and IT maturity levels that matter to each buyer.
Train AE and SDR teams on vertical-based messaging and competitive positioning.
Partner directly with Account Executives on active deals to craft collateral that moves specific conversations forward.
Run win/loss analysis and feed insights back into messaging, enablement, and competitive positioning.
Build and maintain a full sales enablement library: pitch decks, objection guides, talk tracks, Savings and value calculators, white papers, and one-pagers for different stages of the Enterprise sales cycle.
Plan, produce, and host a recurring thought leadership webinar series for IT leaders and decision-makers, sourcing and managing external speakers from industry, academia, and the broader IT community.
Lead the customer story program end to end: identify story candidates, develop angles, and manage production of case studies, video testimonials, and quote libraries, so every AE has the right story for every conversation.
Build a bench of live customer references and speakers ready for webinars, events, and executive briefings.
Define and own KPIs across all program areas: content utilization, webinar pipeline conversion, customer story coverage by vertical, and win rate lift tied to enablement.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role : drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels

We are seeking a Product Marketing Manager to join our dynamic Marketing team as a maternity leave replacement. As a key member of the Product Marketing organization, youll work closely with Product, Marketing, Sales, and Customer Success to craft compelling product messaging, positioning, and content that empower our go-to-market efforts to thrive. This role will primarily focus on owning and driving the success of our rapidly growing new products which are transforming the Office of the CFO.
What Youll Do:
Lead product marketing for our growth products, driving awareness, adoption, and engagement
Oversee the creation of high-impact content, including product collateral, sales enablement materials, and executive presentations. Your role will ensure that all messaging is clear, consistent, and compelling, resonating with both internal and external audiences.
Support demand generation campaigns, including paid campaigns, content initiatives, and events.
Become the authority on our market categories and buyer personas - particularly in the Office of the CFO - understanding their purchasing decisions and key buying criteria.

Required Head of Go-To-Market, Waze
Tel Aviv, Israel
About the job
Waze is where people and technology meet to solve transportation challenges. It's a platform that empowers users to contribute road data and edit Waze maps to improve the way we move about the world. As the social navigation pioneer, Waze leverages mobile technology and a passionate global community to redefine expectations of todays maps.
Responsibilities
Develop, plan, and execute comprehensive go-to-market strategies and campaigns for new Waze features and product updates, aiming for significant increases in usage and feature adoption.