דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Lead

Were looking for a Product Marketing Manager who will own the product story end-to-end from deeply understanding the product and customer needs, to translating complex capabilities into clear, compelling narratives for different audiences and markets.

What You'll Do
Become a true expert on platform: understand every feature, use case, and value driver.

Own product positioning, messaging, and value propositions across different customer segments and industries

Translate inputs from Product, Sales, Customer Success, and Operations into one clear, cohesive product narrative

Create product marketing assets including:

Sales enablement materials

Product decks and one-pagers

Website and launch content

Case studies and customer stories

Work closely with customers to understand their pain points, workflows, and success stories and turn those insights into impactful marketing content

Conduct market, competitive, and customer research to identify trends,gaps, and opportunities.

Conduct market, competitive, and customer research to identify trends,gaps, and opportunities.

Own competitive intelligence function, monitoring market trends and adapting messaging to stay ahead in a dynamic B2B SaaS environment.

Lead go-to-market efforts for new features and capabilities, from internal alignment to external launches.

Adapt product messaging to different verticals and customer personas, ensuring relevance and resonance.

Adapt product messaging to different verticals and customer personas, ensuring relevance and resonance.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel.
Responsibilities:
* Own product positioning, messaging, and value proposition across our product portfolio.
* Lead the go-to-market strategy and execution for new products, features, and major releases.
* Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions.
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
* Support Sales on strategic opportunities, customer presentations, and competitive deals.
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
We're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats - creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

we are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across product portfolio.
This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.
We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences.
This position is based in Tel Aviv, Israel.
Responsibilities:
Own product positioning, messaging, and value proposition across product portfolio
Lead the go-to-market strategy and execution for new products, features, and major releases
Become internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities
Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities
Act as the voice of the customer by bringing market insights directly into Product discussions
Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption
Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging
Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand
Support Sales on strategic opportunities, customer presentations, and competitive deals
Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy

Are you a skilled and strategic marketer looking to take your career to the next level? We are growing and looking for you! A Senior Product Marketing Manager (5+ years of experience) who will play a crucial role in helping us transform the day to day operations and tenant experience for the trillion dollar commercial and multifamily real estate industry.
You will own product marketing plans and content that increase brand awareness, drive demand, and generate leads for our solutions in the U.S. commercial real estate market. A love for the Real Estate world is a big plus. This is a full-time position based out of Tel Aviv (hybrid). If you're looking for a position with tremendous impact and room to add your personal touch, then it's time to come to us!
Responsibilities
Develop and execute product marketing plans that increase brand awareness, drive demand, and generate leads for our products.
Develop messaging and positioning that resonates with our target audience and communicates the unique value of our products.
Work closely with the sales team to create sales enablement materials that help them sell our products more effectively.
Lead GTM activities and cross-team collaboration to develop and execute successful product launches
Own all product communication, including newsletters, feature announcements, web and social media content and other ad-hoc communications
Conduct market research to gain a deep understanding of our target audience and the competitive landscape.
Partner with customers and prospects to create case-studies and demonstrate key use cases and value.

Were looking for a strategic and commercially minded Product Manager Pricing to shape and scale pricing and packaging for cloud-native SASE platform, cybersecurity portfolio, and AI transformation initiatives.
You will turn commercial needs into scalable pricing and packaging capabilities, tools, and workflows. This role combines product management, monetization strategy, go-to-market execution, and operational excellence.

Responsibilities:
Own strategic pricing and packaging initiatives across global portfolio. Translate business priorities into clear recommendations, commercial frameworks, and execution plans.
Partner with Product teams to define pricing for new products and enhance pricing for existing products. Shape configuration, automation, and customer-facing experiences.
Partner with regional go-to-market teams to align pricing strategy, processes, and governance with market dynamics and commercial priorities.
Define pricing-related user journeys for Sales, partners, and customers. Improve usability, clarity, and adoption.
Build data-driven business cases for pricing changes, packaging models, incentives, and monetization strategies.
Lead product launch activities related to pricing and packaging. Ensure readiness across Product, Sales, Operations, IS, Finance, Legal, and regional teams.
Monitor pricing performance, customer behavior, and commercial outcomes. Use insights to improve revenue, margin, and growth.
Support Sales and Customer Success teams with non-standard pricing needs for large and strategic deals.
Improve pricing decision tools, approval flows, controls, and operating cadence.

Required Senior Product Marketing Manager (Temporary Position)
As a Senior Product Marketing Manager (contract), you will support positioning, packaging, and launch execution for the flagship products at the core of the platform - the authoring and management experiences our customers work in every day - plus drive growth for the self-service trial motions that bring new teams into the platform before ever talking to a seller.
You'll run a monthly release motion for one of our fastest-moving products, turning a steady stream of shipped capability into compelling launches that resonate with our market and analyst community. You'll support our self-service experiences and be measured on something concrete: enterprise pipeline generated by the product itself. And you'll be the marketing counterpart to the product managers behind our flagship offerings, translating what they build into positioning, packaging, and assets that hold up in front of enterprise buyers.
This position is temporary for a duration of 8 months
What will you actually be doing?
Release & Launch Execution: Run an evolving monthly release motion end to end - scoping the narrative and bill of materials, coordinating cross-functional contributors, producing the assets, and landing the launch internally and externally.
Product-Led Growth: Support our self-service trial experience as a pipeline engine. Shape the packaging, in-product messaging, and conversion paths that turn self-serve users into qualified enterprise opportunities, and run rapid experiments to improve them.
Positioning & Messaging: Develop clear, compelling positioning and value propositions for our flagship platform products, grounded in real customer pain points and business objectives. Translate product functionality and technical detail into user benefits - both for individual capabilities and for their role in the broader platform narrative.
Go-to-Market Strategy: Build differentiated GTM strategies covering pricing and packaging, customer evidence, product requirements, and content, tailored to the segments and functional audiences we sell into.
Asset Ownership: Own the development and maintenance of the product marketing assets for the products in your scope, from web and demo content to decks and one-pagers, keeping it accurate as the products evolve.
Cross-Functional Collaboration: Operate as the connective tissue across Product & Engineering, Sales, Customer Success, and the wider Marketing org - driving alignment and momentum in a matrixed environment without waiting to be handed a plan.
Sales Enablement: Help train and equip the field so sellers can position and sell the platform confidently to the product-qualified leads created by the trial experiences.
Market Research: Track a fast-moving category - competitors, analysts, customers, and our own sellers - and feed what you learn back into roadmap input and GTM execution.

Responsibilities:
Lead product and feature launches end-to-end: narrative, naming, enablement, web, press, and the launch moment itself.
Own analyst relations, including managing relationships with firms, coordinating briefings and inquiries
Conduct win/loss interviews, competitive analysis, and customer research to sharpen positioning and keep the team ahead of market shifts
Own competitive intelligence, monitoring market trends and adapting messaging to stay ahead in our space
Collaborate closely with Product, Sales and Marketing to ensure a unified narrative across the funnel
Build the sales enablement layer from the ground up: pitch decks, demo narratives, battle cards, one-pagers, discovery guides, and customer proof points.

we are looking for an experienced Product Line Manager (PLM) for the IoT portfolio to lead product-line planning and execution across the full lifecycle of our companys IoT solutions. This role will own roadmap definition, market and customer requirement analysis, product specification, launch readiness, and ongoing business growth for a portfolio that includes IoT gateways, cellular routers, industrial switches, and related services and platforms. The role works cross-functionally with R&D, solution management, business development, sales, marketing, operations, global services, and partners and OEMs to turn our companys IoT value proposition into market wins.
Location: Ramat Hachayal, Tel Aviv. Hybrid option once a week.
Responsibilities
Own the IoT product line lifecycle from strategic planning through execution, launch, and lifecycle management.
Define and maintain the portfolio roadmap, balancing short-term customer needs with long-term strategic priorities.
Translate market needs, customer use cases, and competitive input into product requirements, business cases, pricing and COGS targets, and time-to-market plans.
Lead PLM-owned stages in the feature and release lifecycle, including feature requests, high-level business case creation, GTM readiness, and go / no-go decisions.
Define product functionality through technical specifications and use cases, and work closely with R&D to ensure high-quality end-to-end delivery.
Drive commercialization of our companys IoT portfolio, including offers around secure and resilient SCADA transport, smart IoT solutions, and industrial and utility connectivity use cases.
Work with marketing and product marketing on positioning, launches, presentations, data sheets, webinars, GTM toolkits, and sales enablement content.
Partner with sales and account teams to support customer opportunities, RFIs / RFPs, partner discussions, and strategic deals.
Manage and prioritize initiatives tied to our companys IoT differentiation, including security-by-design, certifications, protocol conversion, edge intelligence, and resilient communications.
Monitor market trends, competitor activity, and adjacent technologies such as private LTE / 5G, edge computing, AI / ML integration, and industrial IoT applications to shape roadmap decisions.
Where relevant, manage partners and OEM relationships, including specifications, commercial alignment, customizations, and sales support.

Were looking for an AI Product Manager to join our product team and lead our Platform and shape the next generation of AI developer tools. This is a high-impact role for someone who thrives at the intersection of technical depth, user empathy, and product thinking. This role is ideal for someone who has worked on technical or developer-facing products, is deeply customer-oriented, and is comfortable rolling up their sleeves when needed.

Own the product lifecycle for one or more product areas - from ideation and requirements through delivery and go-to-market enablement.
Work closely with R&D teams on a daily basis - participating in technical discussions, helping shape architecture trade-offs, and ensuring the team has clear, well-defined requirements.
Spend significant time with customers: conducting discovery interviews, understanding pain points firsthand, and translating insights into product decisions.
Enable the sales and customer success teams with the knowledge, materials, and positioning they need to land deals and drive adoption.
Define and validate product opportunities through customer research, data analysis, and competitive intelligence.
Translate complex technical concepts into clear product requirements and crisp user stories.
Drive cross-functional alignment across engineering, design, sales, and customer success to ensure launches land well.
Establish and track success metrics, running experiments and iterating based on evidence.
Be the voice of the developer - obsessively understanding how developers work, what they struggle with, and where AI can genuinely help.