looking for a Live-Ops (CRM) Manager to head our lifestyle game studios Live-Ops Team.
The brand-new teams CRM efforts will drive an increase in revenues and retention, by:
Using player segmentation to build different funnels
Serving the relevant offers at the right time to the relevant segment
Building and managing the event calendar to keep the game fresh
Coming up with cool events, promotions and ideas that will keep the player engaged over time by both hacking the current system capabilities and developing the needed functionality.
As Live-Ops Manager, youll build, lead and manage the live-ops strategy and execution while working closely with the game analysts, game designers, operations and artists.
This position is perfect for someone who:
Is an entrepreneur at heart.
Is a team player by nature.
Is analytically driven.
Feels comfortable with technology.
Gets stuff done.
Responsibilities:
Increase the revenues and retention KPIs from existing players
Identify low-hanging opportunities that result in increased revenues
Keep the game fresh by constantly introducing new activities, promotions and events.
Take full ownership of the event calendar and the needed adjustments throughout the month.
Build and manage different player segments in order to extract maximum value from them.
Execute the live-ops plan you have built (hands-on, at the first stage)
Work closely with the game designers, analysts, management and game economy teams to add relevant features and adjust the new features to fit the liveops capabilities .
Launch new features to ensure maximum impact (penetration, revenues, retention).
Implement a live-ops system and introduce work processes that lead to quick market execution of campaigns with minimal (or close to zero) errors.
Develop and manage supporting metrics to help better understand whats happening in the game and what improvements are needed.
Requirements:
At least 3 years of experience managing CRM or live-ops teams in the gaming (or online/mobile) world
Proven success increasing revenues from existing players
An understanding of players and consumers psychology and how to leverage it to generate more revenues
Fluent English.
You should be:
KPI driven
Able to stay focused and move the needle
Passionate about mobile games
Able to think like a hacker - always striving to hack existing systems and infrastructures for your needs, without the need for any dev/extensive dev.
A creative thinker with the ability to work with artists, copywriters and analysts.
Data-driven and able to lead analytical discussions .
An entrepreneur by nature - someone with a vision and the will to make it happen, despite internal challenges.
Comfortable working in a remote international working environment.