לוח משרות דרושים מנהל דיגיטל במרכז

Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people’s lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions. We are looking for a dual-threat digital expert to join our ads revenue team. This hybrid role is split between Ad Operations and Audience Strategy. You will be responsible for the technical health of our advertising stack (GAM/SSPs) while simultaneously acting as the primary consultant for our sales team on audience data. The ideal candidate understands how to pull the technical levers of yield management and how to translate complex data sets into high-value audience packages for advertisers.

Responsibilities:
Ad Operations & Campaign Management
* Inventory Management: Manage the end-to-end setup, delivery, and optimization of campaigns within Google Ad Manager (GAM).
* Programmatic Oversight: Maintain and optimize connections with various SSPs and header bidding partners.
* Yield Optimization: Monitor and adjust floor prices across various tiers to maximize RPM and reduce wasted inventory.
* Troubleshooting: Act as the lead for technical discrepancies, creative QA, and debugging delivery issues.
* Reporting: Generate daily/weekly performance reports for internal stakeholders, focusing on fill rates and technical health.
* Operational leg of programmatic curation, PD and PG campaigns.
* Follow the ad delivery process, ensuring correct implementation and functioning across different channels.
* Work closely with the Sales and AM team to debug errors related to ad creatives, tag implementations, and third-party programmatic partner integrations.
* Manage and maintain a healthy ads.txt ID list.
* Work with internal stakeholders to ensure brand safety and compliance with ad policies.
* Technical support of the partners\’ QBR preparation.
* Supporting smaller technical projects and action plans based on partner feedback. Audience Strategy & Sales Support
* Sales Consultancy: Act as the "subject matter expert" for the sales team, answering complex inquiries regarding audience scale, reach, and feasibility.
* Project Leadership: Lead the rollout of new audience-centric projects (e.g., implementing a CDP, transitioning to cookieless solutions, or testing ID providers).
* Market Insight: Stay ahead of privacy regulations (GDPR/CCPA) and technical shifts (Privacy Sandbox) to ensure our data strategy remains compliant and competitive.
* Audience Segmentation: Build and maintain complex, high-performing audience segments
* 1st-Party Data Strategy: Develop strategies to increase data collection points within the app while maintaining strict compliance with privacy regulations (GDPR, CCPA, ATT).
* Testing & Optimization: Run rigorous A/B tests on audience definitions and journey logic. Analyze performance data to refine targeting strategies and improve ROI.
* Cross-Functional Collaboration: Act as the "data translator" between technical engineering teams and the growth marketing team to ensure tracking events are accurately mapped and actionable.

were looking for a User Acquisition Manager to join our growing team and drive success through search-based platforms.This role requires expertise in Google app campaigns, Apple Search Ads, and scaling successful mobile apps. If you thrive in a data-driven, fast-paced environment and are passionate about mobile app growth, wed love to hear from you!
Responsibilities:
Hands-on campaign management for search platforms like Google Ads (UAC), Apple Search Ads, and others.
Execute and manage multi-million dollar campaigns / large-scale campaigns for mobile apps across search-based platforms, ensuring optimal performance and ROI.
Develop and implement strategies for scaling successful apps while maintaining efficiency and achieving KPIs.
Create and analyze data-driven reports, drawing actionable insights to drive growth and improve results.
Conduct A/B testing to measure performance uplift and optimize conversion rates.
Monitor and optimize campaign performance based on data, trends, and industry benchmarks.
Stay up-to-date with developments in mobile advertising platforms and identify new growth opportunities.
Collaborate with the creative team to develop high-performing ad assets tailored to the platform and audience.

As a Product Marketing Manager focused on our mobile app experience, you will drive new ARR from subscriptions sold on our massively popular products and act as a key focal point between Product and Marketing teams. You will collaborate with internal teams across product, user experience, marketing, R&D, customer success, and more, to drive go-to-market and growth strategies for the apps.

What youll be doing:

Collaborate and become the liaison for mobile app product managers to fuel decision-making with marketing understanding and insights.
Craft compelling positioning and messaging frameworks that articulate the unique mobile apps value propositions, across different user segments.
Orchestrate comprehensive GTM strategies for new app features and launches, aligning cross-functional stakeholders to deliver impactful multi-channel campaigns.
Analyze market trends, competitor landscapes, and user behaviors to serve as the voice of the customer, turning deep insights into actionable recommendations for the product roadmap.
Drive adoption, retention, and growth KPIs by optimizing marketing funnels and collaborating closely with UA, ASO, and CRM teams on user acquisition and lifecycle initiatives.
Collaborate with the pricing team to define subscription tier positioning and packaging strategies that maximize revenue and user value.
Develop robust product onboarding and education experiences that bridge the gap between complex technical features and the optimal customer experience.

We are seeking a highly skilled and innovative GEO & SEO Manager to own our websites organic growth, visibility, and optimization. This role combines GEO, SEO, and webmaster responsibilities, with a focus on both driving traffic and increasing conversions.

You will work closely with developers, content creators, and the broader marketing team to ensureour online presence is optimized for traditional search engines as well as AI-powered search platforms like ChatGPT, Perplexity, Gemini, and Claude.

What Youll Do:

GEO & SEO Strategy :
Own and lead the GEO/SEO roadmap to drive measurable growth in organic visibility and lead generation.
Develop and execute strategies for traditional SEO, entity optimization, structured data, and AI search visibility.
Stay ahead of search and AI trends, monitoring competitors and testing innovative techniques.
Conduct regular website audits (technical SEO, structured data, site health, speed, security) and oversee implementation with developers.

Web Management & Optimization:
Manage and prioritize the marketing website roadmap, aligning development resources with business goals.
Ensure content is optimized for both search engines and user experience: keyword research, entity alignment, site structure, and content embedding.
Upload, publish, and manage content via WordPress (and other CMSes as needed).
Implement conversion rate optimization (CRO) best practices to improve visitor-to-lead performance across Papaya website.

Analytics & Reporting:
Track and analyze KPIs including organic traffic growth, keyword/entity rankings, brand visibility, AI-search presence, and conversion metrics.
Provide clear reporting and actionable insights to marketing leadership and cross-functional teams.
Monitor share of visibility: brand mentions, query presence, and AI-overview inclusion.

The Chief Marketing Officer (CMO) will be responsible for running and growing our overall marketing strategy to drive growth, brand recognition, and market leadership
Responsibility will include both the acquisition of new logos and sales into our existing customers, with the goal of growing our companys revenue growth
We are looking for a highly motivated, over-achieving, charismatic, process-oriented leader with a bias for hands-on, action, who flourishes in a fast-paced, dynamic environment. Youll need to be determined, focused, and an executor
Key Responsibilities:
Marketing Strategy & Leadership
Define and lead the global marketing strategy to position the company as a market leader in ITSM - Built the companys go-to-market strategy, through an ongoing analysis of the competitive landscape and the target audience
Build and scale a high-performing marketing organization.
Partner with the executive team to drive company growth and ARR targets.
Brand & Positioning
Develop a strong brand narrative and thought leadership in the ITSM space.
Ensure consistent messaging and positioning across all channels.
Strengthen market differentiation against competitors.
Demand Generation & Growth
Lead digital marketing, planned and executed the paid marketing channel to meet the growth and KPIs goals
Collaborate with Sales to optimize lead quality, conversion, and ROI.
Own marketing performance metrics and ensure alignment with revenue goals.
Product Marketing
Drive product positioning, go-to-market strategies, and launches.
Partner with Product Management to translate technical capabilities into customer value.
Enable Sales and Customer Success with competitive intelligence and value-based messaging.

Were looking for a Web Developer Team Lead to own and evolve our global, multilingual marketing website built on WordPress. This role sits at the intersection of marketing, brand, and technology and is accountable for website performance, scalability, and reliability across regions and languages.
This is a hands-on leadership role.
Youll lead a small web development team, actively contribute code, and set the technical direction for how we build, ship, test, and scale our marketing web platform. Youll work closely with Marketing, Design, and external partners to deliver a best-in-class digital experience while continuously growing the teams technical maturity.