We are seeking a SEM Specialist to join our growing paid acquisition team. In this role, you will take ownership of creating, scaling, and optimizing paid campaigns across various search channels, with a primary focus on Google Search.
You will be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. We are looking for someone who is AI native and tech savvy, able to integrate new tools and automation into daily work.
As a SEM Specialist, you will play a key role in the development and execution of our paid search strategy, collaborating cross functionally to deliver impactful, results driven campaigns in a fast paced, learning oriented environment.
We are looking for someone who is highly analytical, independent, a quick learner, and a creative problem solver, with the ability to work with datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
Our work model is hybrid, combining remote and on-site work.
What am I going to do?
Monitor and optimize paid search campaigns across multiple channels, primarily Google Search, ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Act as a point of contact for the external data and analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.
Requirements: 1+ years of Hands On experience in paid search or Performance Marketing, with experience in data driven campaign execution and optimization.
High level of AI fluency, including the use of automation and AI tools to streamline workflows, optimize campaign execution, and improve analytical processes.
Experience managing campaigns in Google Ads with clear performance ownership.
Proficient in Excel and Google Sheets, with experience organizing and analyzing data to generate actionable insights that support business decisions. Familiarity with SQL is a plus.
Experience with data visualization tools such as Tableau, Looker, Power BI, or similar platforms is a plus.
Comfortable conducting both ad hoc and in depth analyses, identifying trends, performance gaps, and making projections to support planning.
Strong communication skills, including the ability to present data clearly and deliver actionable insights and recommendations to stakeholders.
Strong problem solving skills, with an innovative mindset and the ability to adapt quickly in a fast paced, dynamic environment.
Independent, self driven, and proactive, able to take ownership and identify opportunities.
Proven ability to collaborate effectively with cross functional teams while demonstrating ownership and accountability within your domain.
Bachelor's degree in Marketing, Business, Economics, Data Science, or a related field.
This position is open to all candidates.