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We are looking for a Product Manager to join our Activation unit and further scale out the Digital Advertising product. If you are a creative, solutions-oriented individual who is ready to put your career in drive, Fullpath is the place for you! This role is based in Tel-Aviv or Jerusalem and reports to the lead PM of the Digital Advertising domain.


What you will be responsible for:
Shape Product Strategy : Partner with the Product Lead to shape the strategy and roadmap for a segment of our digital advertising suite, bringing customer and market insights from discovery through launch, adoption, and growth. Listen & champion the Voice of the Customer: Translate feedback into clear, prioritized specifications by running discovery with dealers and design partners through calls, feedback loops, and early-access programs. Actively include internal teams (CSMs, Sales, Ad Operations, Finance) in the problem discovery process to identify product gaps and opportunities. Execute & Iterate: Partner with engineering, design, and data teams to rapidly ship high-quality features, define success metrics, and leverage data insights to continuously iterate. Own Compliance, Support Ad Tech Integrations: Own OEM and regulatory compliance end-to-end, translating policy changes into safe, impactful product requirements, and help navigate platform integrations as ad tech evolves. Lead Go-to-Market & Communication: Collaborate closely with Sales, Marketing, and CSMs to shape product launches and training, while providing clear, ongoing roadmap and release updates across the entire organization.

Who We Are
We're building the financial infrastructure that powers global innovation. With our cutting-edge suite of Embedded payments, cards, and lending solutions, we enable millions of businesses and consumers to transact seamlessly and securely. With 900+ employees worldwide and an R&D center of over 160 employees in Jerusalem - were reshaping how financial technology is developed and delivered.
The Role:
As a Senior software engineer, youll design, develop, and deploy robust software systems across our platform. Youll have ownership of end-to-end projects, the autonomy to lead from idea to implementation, and the opportunity to work across product lines - from scalable APIs and secure infrastructure to Machine Learning. The role also brings unique engineering challenges shaped by regulatory and compliance requirements - pushing your creativity and technical capabilities.
Who You Are:

* A product-minded engineer who loves solving problems at scale
* Comfortable owning full systems - from architecture to deployment
* Passionate about writing clean, maintainable code with an eye on the end user
* A collaborative team player who mentors generously and learns continuously
* Curious, thoughtful, and excited by a fast-moving environment
What Youll Actually Be Doing:

* Design, build, TEST, and deploy backend systems for high-scale financial applications
* Lead architecture reviews and drive decisions across technologies and platforms
* Write well-tested code and review peers work for quality and clarity
* Collaborate with Product, DevOps, and Security teams to deliver seamless experiences
* Own and improve development lifecycles including CI/CD, observability, and cloud automation
* Debug production issues and lead efforts to ensure system reliability and uptime
* Contribute to internal documentation and onboarding processes
* Participate in a Tier 2/3 on-call rotation to support business-critical systems
* Build and evolve the platform that lets teams create, evaluate, deploy, and operate agent-based systems, and bring coding agents into daily engineering work.

Why Youll Love Working Here:

* Flexible hybrid model: 3 days a week in the office - A must
* 1,000 net monthly wellness benefit - from therapy to Pilates to your kids art class
* Full Keren Hishtalmut, private health & dental insurance
* Donation matching, volunteering days, team outings, and mentorship programs
* A mission-driven culture that values ownership, trust, and meaningful impact
Next Step:
Hit apply!