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we are looking for a Principal Engineer.
We're looking for an exceptional Staff / Principal Engineer who can own complex technical domains, shape system architecture, and lead end-to-end development while remaining 100% hands-on. You will report directly to the VP R&D, work closely with them on technical strategy and architecture, gradually take ownership of architectural responsibilities across the platform, and become one of the company's leading technical voices. Along the way you'll help mayors and other city leaders understand their residents and their city in more effective ways, improving the lives of millions of citizens around the world.
Key Responsibilities
Own complex product domains from architecture through production
Lead end-to-end feature development across frontend, backend, and cloud
Drive architectural decisions and technical direction across the platform
Design and build scalable distributed systems
Design and develop AI-powered capabilities as part of the core product
Work closely with the VP R&D on technical strategy and architecture
Mentor engineers through technical leadership (without people management)
Serve as one of the company's technical leaders, influencing engineering standards and long-term technical strategy

we are building the first agentic operating system for ecom scale. we help product inventors and entrepreneurs turn ideas into real direct-to-consumer businesses, tackling the three things that actually kill ecom growth: bad product bets, no real scale infrastructure, and financing that's usually a mess. our connected system of ai agents runs on one unified data layer, tests scale-market fit, replaces the fragmented tools, agencies, and manual workflows most brands duct-tape together, and brings the financing needed to actually scale.
the role
we're hiring a creative strategist to join a fast-moving performance creative team testing and building new brands in the market, daily.
this isn't a traditional marketing role.
you'll be the sole creative owner of brands we're testing daily, to decide if a brand's worth scaling into a $100m business. fast.
you'll ideate and brief paid ads, live and breathe ads all day, and crack a new brand practically every day.
this is a ground floor seat on a startup with real ambition.
if you're the kind of person who wants to point at something and say "i built that," this is your seat.
what you'll do
own the full creative output of your brands, end to end
research, ideate, and write ads and briefs that actually convert
read ad account data and turn performance into new creative angles
stay ahead of what's moving on tiktok, instagram, and the rest of the feed
work closely with designers, media buyers, and go-to-market to bring it all to life