דרושים » פרסום שיווק ויחסי ציבור » Senior Brand and Marketing Designer

Were looking for a Communications and Content Lead to define and amplify how we sound and show up externally, and deliver high-performing campaigns that drive brand awareness, lead generation, and lead conversion.
Reporting to the Director of Integrated Marketing, you'll lead brand strategy, thought leadership, PR, content, social media, and influencer marketing. Youll help shape our positioning as a trusted, established, and differentiated category leader.
This is a hands-on role that requires strategic thinking, strong execution, and the use of AI to scale both the quality and quantity of brand and performance content. Youll have direct ownership of copy quality, consistency, and iteration, and work closely with Product Marketing, Growth, and Partnerships.
What You'll Do:
Own our communications and content strategy
Lead our upcoming company rebrand to redefine our positioning, messaging, voice, and differentiation in the market.
Write and edit copy for paid channels, marketing emails, website content, landing pages, blogs, guides, organic socials, and customer stories.
Own social media strategy and execution: content calendar, voice, posting, and engagement across channels.
Manage PR and media relations hands-on, without relying on an external agency: building relationships with journalists, analysts, and industry voices directly, and driving high-impact earned media.
Launch and run our influencer program: identify, recruit, and manage relationships with relevant real estate, fintech, and proptech influencers and creators to expand our reach and credibility.
Build executive visibility, working with the CEO, CMO, and leadership team on speaking opportunities, thought leadership, media, awards, and executive communications.
Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality.
Define and measure communications, brand, and performance KPIs, including awareness, trust, share of voice, social engagement, market perception, new customers acquired, and customer expansion.

Corporate Marketing owns how shows up in the world - brand positioning, voice, reputation, and the experience people have with us across every marketing touchpoint. The team spans brand strategy, website experience, integrated campaigns, co-marketing, community and advocacy, thought leadership, analyst relations, content systems, and communications/PR. It's a lean, full-stack team that partners closely with demand generation and product marketing and is held to commercial outcomes.

What will you do:

Brand Storytelling & Integrated Campaigns

Own the holistic brand narrative across all touchpoints; translate business goals into a single, consistent brand direction
Lead integrated campaign strategy - proprietary research, webinars, demand-gen and brand campaigns - connecting every channel to pipeline and brand outcomes
Brief and direct design on creative execution; keep brand expression consistent across campaign assets
Cross-Functional Partnership

Partner with product marketing and demand gen as a peer, not a downstream executor - shared accountability for commercial outcomes
Bring market and competitive intelligence into planning and show how corporate marketing activity ties to pipeline
Analyst Relations & PR

Run the analyst relations program and the PR strategy; comms for senior leaders
Actively manage online reputation
Community & Advocacy

Own community, advocacy, and influencer strategy - disability organizations, nonprofits, advisory boards (e.g., Inclusive Product Advisory Board) - and feed learnings back into business decisions
Operating Style

Hands-on execution, not just oversight; fluent in AI/LLM tooling for content and workflow
Manage competing priorities across a lean team while mentoring and developing a team of specialists

Were looking for an experienced Head of Marketing with a strong B2B product background and a proven track record of building a products brand identity, positioning, and market presence from the ground up.
This is a highly hands-on role. It brings together brand management and product marketing: building a distinct, consistent brand while defining how the product is positioned, how its value is communicated, and how it is brought to market. You will combine strategic leadership with direct involvement in day-to-day execution, taking ownership of both the direction and the work needed to bring it to life.
You will own how the product looks, sounds, and is understood, both internally and in the market. Your scope will include brand strategy, positioning, messaging, website, inbound marketing, and sales enablement.
Working directly with senior leadership and closely with product and sales, youll turn complex product capabilities into clear, compelling stories and create the content and materials needed to bring them to customers.
Youll also lead external agencies, designers, writers, and freelancers, setting clear briefs and holding the work to a high standard, while remaining hands-on in the day-to-day execution.
What Will You Do?
Hands-on leadership. Lead marketing strategy while remaining deeply involved in execution, driving the work forward from planning through delivery. Set the marketing roadmap, define priorities, and decide where to focus resources. Balance building the brand with generating demand and supporting sales.
Positioning. Define where Draper sits in the AI marketing category and why buyers should choose us. Clarify our ideal customers, their needs, and our differentiation. Partner with product and sales on pricing and packaging.
Brand. Build and evolve the Draper identity, from the initial agency brief and creative direction to the style guide, visual language, templates, and tone of voice. Ensure consistency across decks, website, product UI, and social. Lead agency and creative partners from brief through delivery.
Messaging. Build the messaging architecture, including narrative, proof points, objection handling, and audience-specific messaging. Translate technical capabilities into clear customer benefits and business value. Align sales, product, and senior leadership. Write key copy, from homepage messaging to launches and thought leadership.
Go-to-market and sales enablement. Lead marketing planning for the product launch and subsequent releases. Develop pitch decks, product overviews, case studies, and other materials that help sales explain the products value and move conversations forward.
Inbound and demand. Build and improve the journey from first touch to qualified conversation through content, SEO, lifecycle email, lead capture, and conversion. Work with sales to assess lead quality and identify what turns interest into customers.
Digital presence. Own the website end to end, including content, structure, SEO, and conversion, as well as organic social, LinkedIn, and the companys leadership presence. Prioritize additional channels, partnerships, and PR opportunities based on their relevance to our buyers.

We are looking for a Head of Marketing, that will lead the go-to-market strategy and execution for the company globally.
If you want to make a real impact in a huge and fast-growing market while improving lives of millions of patients and working in a global and innovative environment, this is your opportunity!
Key responsibilities:
Drive the brand presence online and offline, by establishing effective marketing infrastructures and supporting campaigns that will be deployed across the business globally
Lead digital strategy, activities and online presence: responsible for websites development and performance, share of voice online and lead generation through organic and paid efforts on PPC, social, inbound marketing
Responsible for Corporate and Divisional branding - B2B2C. Maintain, develop and refresh and brand book and work with the regional and product teams on a coherent implementation to ensure a coherent brand presence on all touch points
Collaborate with product leads to define the go-to-market strategy and its implementation globally
Work closely with regional marketing teams and actively drive the relationship, and translation of global marketing strategy to regional strategy
Collaborate with product teams to develop the products' key messaging throughout the customer journey and develop relevant collateral to support sales, marketing and customer success in the field
Perform marketing/business intelligence, market & competitive analysis and translate them into actionable business goals; Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences
Responsible for deployment of partners portal to ensure deployment of marketing and training materials in the best way possible to employees and partners
Lead and develop the global Marketing team, setting strategic direction, providing guidance, removing obstacles, and ensuring effective execution of key marketing priorities and initiatives.

We're looking for a creative Brand & Storytelling Leader to build one of healthcare's most distinctive brands, help define how Movement Intelligence is understood around the world, and lead Marketing Program Management, building the marketing engine that will power our company's next stage of growth.
Working at the intersection of Marketing, Product, Clinical, Sales, Customer Success, and Leadership, reporting to the Chief Growth and Marketing Officer, you'll lead brand strategy, thought leadership, creative direction, content, social media, and marketing operating system - ensuring every touchpoint reflects a compelling story, a differentiated brand, and a marketing organization built for growth.
What youll lead
Help redefine how healthcare understands human movement.
You'll combine strategic brand thinking, exceptional storytelling, creative excellence, and operational discipline to shape how our company is experienced across every touchpoint while building the systems that enable marketing to scale.
Brand, Storytelling & Content Leadership
Shape and evolve the company brand across every audience and customer touchpoint, ensuring every interaction reflects a distinctive, inspiring, and trusted brand.
Define and champion the company's brand narrative, voice, and creative standards.
Create campaigns, stories, and experiences that don't just explain what our company does, but inspire people to believe in where healthcare is going.
Lead market education initiatives that establish Movement Intelligence as an emerging healthcare category and the 6th vital sign.
Be the creative force behind our company's content engine, writing, creating, editing, and shaping high-impact content across advertising, social media, website, thought leadership, blogs, newsletters, presentations, videos, and executive communications.
Transform our company's social media presence into a destination for thought leadership, market education, customer stories, and meaningful conversations around Movement Intelligence.
Raise the creative bar across everything we produce, from campaigns and events to presentations, social content, customer experiences, and executive communications.
Program Management
Great brands are built through consistent execution. You'll build and manage the systems, workflows, and operating rhythms that enable the marketing team to execute with quality, focus, and scale.
Oversee the Content Hub, marketing knowledge base, and asset governance.
Own Marketing's operating system, ensuring projects move efficiently from request through execution.
Manage marketing workflows, project prioritization, timelines, asset management, and content operations.
Build scalable marketing processes, editorial calendars, templates, documentation, and ways of working that improve quality, consistency, and execution speed.

we are looking for a Senior Marketing Designer.
Your work will span three main domains: brand, performance, and web design.
Design and create engaging assets across marketing initiatives, from branded content and social media assets to internal materials and diverse online campaigns.
Ensure brand consistency and drive brand development across all marketing materials and channels.
Design and create high-performing assets for sponsored ads and lead generation campaigns, driving conversion through strong design thinking and execution.
Art direct video ads, from concept to final cut.
Design engaging webpages and digital assets that support campaigns and conversion goals.
Iterate designs based on feedback and data-driven insights to improve performance.
Collaborate with product marketing and growth teams to bring campaigns and web design to life.
Embrace a fast-paced work environment and drive results.

We're looking for a Senior Director of Brand Marketing to own what we stand for, protect what makes it unmistakable, and make sure brand thinking shapes the biggest decisions the company makes - not just the assets that come after.
You'll balance long-term brand building with short-term commercial impact, and serve as the executive voice on everything brand - across every market, channel, and touchpoint we operate in. This role sits at the center of the Marketing team, partnering directly with our founders and executive leadership.
Two things matter for every leadership role: leadership that sets the bar for excellence, builds high-performing teams, and holds them accountable, and strategy that thinks several years ahead and turns ambitious plans into reality. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own the brand end-to-end positioning, narrative, voice, and brand systems and act as the final internal authority on what's on-brand across every consumer touchpoint globally
Be the company's go-to person for brand, helping founders, executives, and cross-functional leaders make decisions that strengthen the brand, the business, and the customer experience
Lead world-class integrated campaigns from strategy through execution, including creative direction, external director and studio selection, and the executive feedback loop
Own the end-to-end production of brand and OOH campaigns - from briefing and vendor management through delivery, measurement, and iteration - ensuring creative work ships at scale and on time
Drive operational excellence across the creative function, building the systems, processes, and workflows that allow the team to deliver high-quality work consistently and efficiently
Create non-traditional brand activations, experiential moments, partnerships, and cultural ideas that make us more visible, more relevant, and harder to forget
Own global brand strategy, including localization, cultural adaptation, market-specific briefs, and the systems that keep us consistent as it grows
Define and track the brand health metrics that matter - awareness, consideration, distinctiveness, and mental availability - and turn those learnings into smarter strategy, priorities, and budget decisions
Build and lead the brand and creative team, setting the creative bar, running senior hiring, and mentoring the next generation of creative talent

The Commercial Portfolio Manager maximizes the value generation and access of its products portfolio through innovative go-to market models, commercial alliances & partnerships strategy and life cycle management. It ensures an efficient collaboration model with above- & in-country functions to execute strategies within resource constrained environment.
About the Role
Key responsibilities
Own the commercial performance and value optimization of assigned mature and end-of-lifecycle brands, including seamless onboarding from therapeutic areas and transfer of assets, budgets, analytics and stakeholder responsibilities.
Develop and execute brand strategies and annual plans aligned with portfolio objectives, market dynamics, customer needs and lifecycle stage, translating International and Regional strategies into locally relevant priorities.
Partner with Legal, V&A, Supply Chain and Finance to estimate post-loss-of-exclusivity volume and value erosion and to inform lifecycle and investment decisions.
Identify opportunities to maximize portfolio value through innovative commercial models, customer engagement approaches, lifecycle strategies, strategic partnerships and disciplined resource optimization.
Prioritize investments across brands based on business impact, customer value, growth opportunities and return on investment, while driving simplification and operational efficiency to reduce portfolio complexity.
Design and execute integrated omnichannel engagement plans, ensuring relevant messages reach priority customers through appropriate channels and maintaining compliant, current and effective digital content and assets.
Leverage digital tools, automation and promotional synergies with Therapeutic Area Heads to improve portfolio and priority-brand performance.
Manage portfolio budgets and forecasts, monitor brand performance and market trends, and use customer, market and performance insights to support timely, data-driven decisions.
Coordinate with Regulatory teams on risk-management-plan adjustments, respond to operational requests such as recalls and packaging queries, and partner with Supply Chain to minimize stock-outs and write-offs.
Role-model company Leadership Expectations, inspire transformation and performance, and demonstrate self-awareness and a growth mindset.

Were looking for a strategic and hands-on Chief Marketing Officer (CMO) to lead us into its next chapter of growth. This role will own the companys marketing strategy end-to-end, build a powerful consumer brand, scale growth channels, and drive meaningful demand across every touchpoint with our users and community.

This is a unique opportunity to join a fast-growing market leader and shape our marketing vision from strategy to execution. Youll develop bold, creative, and data-driven initiatives while driving performance across brand, content, design, performance marketing, and community.

Your main focus will be building a strong and iconic B2C brand in Israel, accelerating growth, scaling our community into a powerful engine, and positioning us as the leading B2C brand in the Israeli market.


What Youll Do
Lead and Manage our Marketing team and strategy across brand, performance, content, CRM, Influencers, PR, and community.
Own and scale the full growth funnel- user acquisition, retention, activation, engagement, and monetization
Lead and develop internal marketing teams as well as external agencies, freelancers, and vendors.
Plan and manage marketing budgets, with hands-on ownership of measurement, optimization, and ROI-driven decision-making.
Conceptualize and execute creative campaigns and breakthrough brand initiatives.
Work closely with Product, Commerce, and Community teams to create a holistic and consistent user experience.
Analyze market trends, consumer behavior, and competitive landscape to continuously refine strategy.
Lead product launches, seasonal campaigns, and strategic collaborations.

We're looking for a Senior Marketing Designer to join our team. This is an end-to-end role - from campaign brief through concept, design, and launch. You'll work closely with marketing, growth, brand, and product to shape how shows up to the people running their own businesses - and to the customers we're trying to reach.
What you'll do:
Translate positioning and campaign strategy into design that's clear, distinctive, and on-brand across web, lifecycle, paid, and social.
Own creative from brief to shipped asset - landing pages, launch campaigns, email, sales enablement, and brand moments.
Rapidly prototype and test creative directions using Claude, Weave, Midjourney, Figma, and others to get real work in front of stakeholders and users fast.
Partner with growth and lifecycle marketers to make design decisions that move real metrics - not just look good in a deck.
Contribute beyond your own campaigns - to our visual system, our brand craft, and our design culture.