דרושים » פרסום שיווק ויחסי ציבור » Head of Marketing

The Global Field Marketing team brings together demand generation, customer marketing, partner marketing, digital marketing, marketing operations, content, and regional field execution into one integrated growth engine.

The EMEA & LATAM Manager, Field Marketing will be a part of the EMEA & LATAM Marketing team.

This role is responsible for driving pipeline growth, strengthening customer and partner engagement, and aligning closely with regional sales leadership and global marketing teams.

The ideal candidate is a modern B2B technology marketer - strategic thinker, highly analytical, AI-savvy, operationally strong, and an exceptional communicator with the ability to influence across all organizational levels.

The position is remote, Europe based.

Responsibilities :
Partner closely with regional sales leadership and cross-functional stakeholders to define GTM priorities, identify growth opportunities, and drive measurable business outcomes.
Build and execute integrated multi-channel marketing programs including executive events, customer engagement initiatives, digital campaigns, partner marketing, webinars, ABM activities, and pipeline acceleration programs.
Drive strong alignment between regional execution and global marketing initiatives, ensuring consistency in messaging, positioning, and campaign strategy.
Own regional marketing performance measurement and reporting, including pipeline contribution, ROI analysis, funnel performance, and executive-level reporting, while enforcing clear marketing-to-revenue attribution standards that ensure direct line-of-sight from every program and investment to pipeline and closed business.
Lead regional adoption around practical implementation of AI-driven marketing processes, tools, and workflows to improve productivity, scalability, personalization, and campaign effectiveness.
Collaborate closely with Marketing Operations and Sales Operations to ensure accurate lead management, attribution, and reporting.
Serve as a strategic advisor and trusted partner to regional sales leadership and executive stakeholders.
Manage regional budgets while continuously optimizing investments for maximum business impact and efficiency.
Lead large-scale customer and partner events end-to-end, including strategy, planning, execution, experience design, and measurement.
Foster a culture of innovation, accountability, collaboration, and operational excellence across the regional marketing organization.

We're looking for a highly hands-on, AI-oriented Head of Marketing who will own the end-to-end GTM strategy while directly orchestrating campaigns, generating enterprise pipelines, and positioning our company as a category leader. You will lead an agile core team (Design, Content, SEO) while staying close to the work balancing high-level strategic direction with daily execution.
What Youll Do
GTM & Growth Strategy: Own and execute the global GTM strategy to drive scalable, data-driven enterprise pipeline growth.
Demand Gen & ABM: Build, launch, and optimize targeted Account-Based Marketing (ABM), inbound, and outbound programs for enterprise clients.
Digital & Content Performance: Own digital growth across SEO, GEO, website conversion, paid acquisition, and content marketing.
Marketing Ops & Automation: Manage our HubSpot stack, marketing automation workflows, email nurturing campaigns, and performance analytics.
Sales Enablement: Partner closely with Sales to create high-impact enablement assets, including case studies, pitch decks, and customer success stories.
Brand & Thought Leadership: Increase brand authority through webinars, PR, industry events, analyst relations, and co-marketing initiatives with strategic partners.
AI Integration: Actively apply AI tools to accelerate content generation, market research, workflow automation, and performance reporting.
KPIs & Budget Management: Manage the marketing budget, measuring clear KPIs including marketing-sourced pipeline, influenced pipeline, ROI, and conversion metrics.

As Vice President of Growth, youll architect and construct the next stage of our growth story, supercharging a marketing engine that drives measurable demand, strengthens brand coherence, and cements us as the global leader in Agentic Care Communications. Youre motivated to turn our objectives into market penetration and marketing-sourced revenue, and boast a track record of success in standing up modern ABM motions within enterprise B2B SaaS. Hands-on. High-impact. Youre a senior marketing executive who balances strategy and execution, storytelling, and systems (including a strong AI-first tech stack). With those lined up, youll oversee persona and segment expansion, campaign creation, brand activation and more- owning both our market presence and the engine that fuels it. Whats more? Youre a highly analytical leader who can evaluate campaign/ channel performance, prioritize budget and resources, and make adaptive, data-driven decisions across multiple teams and stakeholders. If youve led world-class marketing teams-and are energized by the mission of ensuring better access to care for patients across the U.S.-then grab your cape, and join us.

Responsibilities
Own the end-to-end B2B marketing funnel that drives market penetration, pipeline creation, and revenue, tailored to U.S. enterprise healthcare.
Establish a data-driven cadence to guide resource allocation and performance KPIs, determining where to invest with clarity and discipline.
Align outbound, growth, product, content, and event marketing initiatives to overall campaign and GTM objectives, and elevate their reach and impact.
Participate in executive leadership forums; provide data-backed insights on market trends, competitive landscape, and buyer behavior in U.S. healthcare.
Partner cross-functionally (RevOps, Partnerships, Product and Sales) to ensure marketing programs are prioritized to reflect revenue goals, segment strategy, product adoption KPIs, and sales stages and cycles.
Onboard and lead experienced marketing talent while fostering a culture of accountability, experimentation, speed, and high standards.
Stand up an agency and freelancer ecosystem that extends capacity; ensure accountability, establish selection processes, and navigate when to build vs. buy.
Build the analytics infrastructure (CAC, ROAS, pipeline contribution, and channel ROI) and attribution models that inform acquisition spend and growth decisions.
Rearchitect tools (HubSpot, Clay) and acquisition channels with AI workflows in mind, and with human judgment applied at the strategy and quality layer.
Centralize messaging and positioning as part of a new brand operating system.
Launch integrated, ABM campaigns (paid ads, field marketing, influencer marketing, gated content, etc.), optimized for healthcare and complex buying committees.
Act as an influential and experienced partner to creative direction, content creation and distribution, and design, establishing a strong feedback loop for A/B testing.

Operational Planning and Alignment:
Architect the global marketing operating model to bridge the gap between high-level strategy and technical execution.
Partner with the Marketing leadership team to track marketing KPIs, monitor performance metrics, and ensure targets are met.
Manage resource allocation and departmental budgets to ensure efficient spend and maximize Marketing ROI.

Marketing Process Optimization & GTM Execution:
Manage and optimize core marketing processes, including campaign execution, lead and MQA lifecycle, routing, scoring, and attribution.
Implement best practices, automation tools, and generative AI capabilities to increase marketing efficiency and scale workflows.
Ensure data management, workflows, and analytics are functioning properly to support data-driven decision-making.
Enforce core GTM processes and maintain SLAs in close partnership with Sales, BDR, and RevOps teams.

MarTech Stack and Data Management:
Manage and optimize our existing marketing technology ecosystem, including CRM, MAP, ABX/intent (e.g., 6sense), analytics, and data solutions.
Work alongside RevOps to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality.
Own the MarTech roadmap and vendor rationalization strategy, ensuring a lean, integrated and future-proof stack.
Drive the implementation of Agentic AI for research, routing and predictive modeling within the customers buying journey while ensuring interaction with core systems (Salesforce, MAP, 6sense, etc.).
Ensure day-to-day compliance with global data privacy requirements across systems.

Performance Measurement & Reporting:
Manage the reporting framework for measuring marketing performance and tracking KPIs, delivering actionable insights to stakeholders.
Maintain clear economic models that track LCV and CAC by marketing motion and activity.
Generate regular reports and dashboards to communicate marketing results, trends, and campaign forecasts.
Track and report on the ROI for marketing events and demand generation programs.
Manage the modern demand gen waterfall and business development cadence to monitor lead quality and conversion rates.

Team Leadership & Management:
Manage and mentor a team of Marketing Operations professionals, ensuring their day-to-day performance and professional growth.
Foster a collaborative, execution-oriented culture within the Marketing Operations team.
Provide operational support and troubleshooting to other Marketing teams, such as demand generation, product marketing, and field marketing.
Manage stakeholders enterprise integration across and the broader SAP ecosystem, data privacy standards (GDPR/CCPA), and cross-functional attribution in a multi-product environment.

Were looking for a builder who loves to create, execute and experiment.
A person who enjoys rolling up their sleeves, testing bold ideas, and working closely with GTM teams to deliver measurable outcomes.
In your role as Aryon's VP of Marketing, you'll oversee our marketing strategy end-to-end while actively participating in hands-on execution.
This position can be based in either Israel or the US.
Responsibilities:
Own, develop, and execute Aryons pipeline creation strategy across multiple growth channels including field marketing, paid, organic, and partner marketing.
Own brand, messaging, and positioning in the cybersecurity market in collaboration with the company's leadership.
Shape and lead content strategy including creation: guides, blogs, PR, thought leadership, case studies, webinars, Linkedin.
Product Marketing: Translate complex technical content into clear, customer value and differentiated market positioning across multiple industries and buyer personas.
Own the companys Customer Marketing strategy.
Hire, manage, and lead a team over time.
Represent Aryon globally when required (conferences, customers,

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel.
Responsibilities:
* Own product positioning, messaging, and value proposition across our product portfolio.
* Lead the go-to-market strategy and execution for new products, features, and major releases.
* Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions.
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
* Support Sales on strategic opportunities, customer presentations, and competitive deals.
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
We're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats - creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

We are looking for an experienced Growth Marketing Manager (Enterprise B2B) to join our Demand Generation Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.

You will lead performance marketing across multiple channels, working closely with content, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise healthcare clients. In this role you will manage external providers and agencies.

If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, wed love to meet you.

Responsibilities
Implement the B2B demand generation strategy and quarterly planning across various channels
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, and ABM programs.
Lead SEO and GEO across search and LLM discovery, including strategy, technical SEO, keyword and entity mapping, monitoring performance, and visibility reporting.
Own website conversion optimization, continuously improving user journeys, landing pages, messaging, forms, CTAs, and overall conversion rates through data-driven experimentation.
Identify, evaluate, and scale emerging acquisition channels, technologies, and AI-powered marketing opportunities to drive efficient pipeline growth.
Collaborate with Marketing, Design, and the content team to develop high-performing ads, landing pages, and lifecycle content, including tailored ABM campaigns
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.

Define and continuously refine messaging and positioning for products and features, ensuring clarity and consistency across all channels and audiences.
Lead end-to-end GTM strategy for product launches, from naming and positioning through enablement, campaign orchestration, and post-launch measurement.
Own analyst relations completely, including managing relationships with firms like Gartner and Forrester, coordinating briefings and inquiries, responding to research requests, and ensuring is accurately and favorably represented in relevant reports and evaluations.
Conduct win/loss interviews, competitive analysis, and customer research to sharpen positioning and keep the team ahead of market shifts.
Develop high-quality sales and customer-facing materials, including pitch decks, one-pagers, battlecards, and technical explainers.
Collaborate closely with Product, Sales, DevRel, and Content to ensure a unified narrative across the funnel.
Act as the voice of the market in roadmap planning, pricing discussions, and strategic initiatives.
Identify opportunities to incorporate AI tools into content creation, competitive research, and campaign workflows to increase speed and quality of output.
Track and report on PMM impact across pipeline influence, win rates, analyst positioning, and content usage.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio.

This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.

We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences.

This position is based in Tel Aviv, Israel.

Responsibilities
Own product positioning, messaging, and value proposition across our product portfolio.
Lead the go-to-market strategy and execution for new products, features, and major releases.
Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities.
Act as the voice of the customer by bringing market insights directly into Product discussions.
Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
Support Sales on strategic opportunities, customer presentations, and competitive deals.
Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.

We're a well-funded, early-stage startup, hiring our Director of Growth to build and own our pipeline generation engine from the ground up. This role is ideal for a hands-on, data-driven operator who thrives in early-stage environments, is comfortable creating structure where none exists, and works closely with founders, Sales, and Product to drive enterprise pipeline and revenue.

You will own pipeline generation end-to-end, from first touch through sales-accepted opportunity, across paid, outbound, content, ABM, and inbound. You will also own the operational backbone (scoring, routing, nurture) that connects Marketing to Sales, and the budget to hit the number.

Selling enterprise AI is a craft: thoughtful buyers, real buying committees, and a category that is still being defined. You will shape how the market thinks, build the systems that scale it, and own pipeline and revenue as the proof you are winning.


Your Impact
Pipeline & Demand Generation

Own all pipeline generation activities and the programs that feed them, including meeting/appointment-setting programs and outbound email

Own targets, forecast pipeline, and report against them on a regular cadence

Build for enterprise reality: multi-touch, multi-stakeholder journeys rather than single-lead conversion

Paid Media

Plan, run, and optimize all paid advertising (LinkedIn, Meta, and additional channels as they prove out), owning spend and ROI by channel

Lean into the channels where enterprise and technical buyers actually are (LinkedIn, niche/industry placements, retargeting against target accounts)

Campaigns & Content

Build integrated campaigns spanning content distribution, webinars, and podcasts, each with a clear thesis and measurable goals

Drive content credible enough for a technical audience and clear enough for executives - thought leadership that builds trust and educates the category

Coordinate the calendar so channels reinforce rather than compete

Inbound, Organic & Website

Own SEO and organic growth, including category and bottom-funnel content that captures intent as the market matures

Own the website as a conversion asset: landing pages, messaging, and CRO across the funnel

Build inbound capture and routing so demand created by content and brand converts into pipeline rather than leaking

(If another team owns part of this - e.g. product marketing owns messaging, or eng owns the site - we'll define the seams clearly. As written, this role owns inbound performance and the conversion path.)

ABM & Marketing Operations

Own marketing operations and build the ABM strategy: account scoring models, tiering, and pod-based distribution / routing - essential when you're selling to a finite list of named enterprise accounts

Define and maintain the lead and account lifecycle (stages, MQL/SQL definitions, handoff SLAs with sales)

Lifecycle & Nurture

Design nurture flows that move accounts and buying committees through long sales cycles, and keep account scores current and accurate

Re-engage stalled accounts and recycle them back into the funnel

Analytics & Reporting

Build dashboards and own attribution so every dollar and program ties back to pipeline and revenue - including multi-touch attribution that holds up over long, multi-threaded cycles

Run experiments, read the data, and reallocate toward what works