דרושים » פרסום שיווק ויחסי ציבור » Head of Field Marketing

Were looking for a data-driven event marketing professional to join our company as Field Marketing Manager, Growth. This full-time role in our Tel Aviv Office is part of the Geo Marketing Organization and works closely with our Growth Marketing Team to drive measurable business impact through strategic events targeting our high-potential SMB clients.
In this role, you will play a key part in executing our global growth events strategy, designing high-impact events that generate new business opportunities. Youll bring a strong analytical mindset, leveraging data to optimize event performance, measure success, and continuously improve marketing outcomes.
Were looking for an event marketing pro with a can-do attitude, exceptional collaboration, verbal and written communication skills, willingness to travel the world often, and a passion for learning. If you thrive at the intersection of events, analytics, and growth marketing, wed love to hear from you!

Were looking for an Event Manager in Israel to focus on our regional events, and deliver various company events, including third-party sponsorships, team partnership events with AWS, executive dinners, customer workshops, customer roundtable events, and lead our global webinar program.
📍 Work location: hybrid from Tel Aviv
Key Responsibilities:
Leading our global webinar program end to end
Ownership of the planning and execution of selected in-person events in Israel
Create and maintain event documentation: briefs, toolkits, KBYG, and trip reports.
Event budget tracking and invoice management
Managing registrations for events and communication with teammate attendees
Create and execute communication plans for each event (invitations, reminders, internal updates, post-event messaging)
Anticipating staffing requirements on-site to secure additional resources in advance
Provide admin support on budget, branded merchandise and swag, briefing documents, post-event reporting, and ad hoc requests
Act as a brand ambassador, ensuring all events adhere to brand guidelines and bar-raising customer experiences
Liaise with Sales teams and office managers to support requests for event materials, travel, and events-related logistics
Define and track the follow-up process with the Business Development team
Ensure leads are assigned and tracked in CRM
Report on event performance and provide written trip reports
Research, source, and negotiate budgets and contracts with international venues, suppliers, and contractors for selected events
Willingness to travel internationally 15% of your time to supervise on-site events activities

Operational Planning and Alignment:
Architect the global marketing operating model to bridge the gap between high-level strategy and technical execution.
Partner with the Marketing leadership team to track marketing KPIs, monitor performance metrics, and ensure targets are met.
Manage resource allocation and departmental budgets to ensure efficient spend and maximize Marketing ROI.

Marketing Process Optimization & GTM Execution:
Manage and optimize core marketing processes, including campaign execution, lead and MQA lifecycle, routing, scoring, and attribution.
Implement best practices, automation tools, and generative AI capabilities to increase marketing efficiency and scale workflows.
Ensure data management, workflows, and analytics are functioning properly to support data-driven decision-making.
Enforce core GTM processes and maintain SLAs in close partnership with Sales, BDR, and RevOps teams.

MarTech Stack and Data Management:
Manage and optimize our existing marketing technology ecosystem, including CRM, MAP, ABX/intent (e.g., 6sense), analytics, and data solutions.
Work alongside RevOps to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality.
Own the MarTech roadmap and vendor rationalization strategy, ensuring a lean, integrated and future-proof stack.
Drive the implementation of Agentic AI for research, routing and predictive modeling within the customers buying journey while ensuring interaction with core systems (Salesforce, MAP, 6sense, etc.).
Ensure day-to-day compliance with global data privacy requirements across systems.

Performance Measurement & Reporting:
Manage the reporting framework for measuring marketing performance and tracking KPIs, delivering actionable insights to stakeholders.
Maintain clear economic models that track LCV and CAC by marketing motion and activity.
Generate regular reports and dashboards to communicate marketing results, trends, and campaign forecasts.
Track and report on the ROI for marketing events and demand generation programs.
Manage the modern demand gen waterfall and business development cadence to monitor lead quality and conversion rates.

Team Leadership & Management:
Manage and mentor a team of Marketing Operations professionals, ensuring their day-to-day performance and professional growth.
Foster a collaborative, execution-oriented culture within the Marketing Operations team.
Provide operational support and troubleshooting to other Marketing teams, such as demand generation, product marketing, and field marketing.
Manage stakeholders enterprise integration across and the broader SAP ecosystem, data privacy standards (GDPR/CCPA), and cross-functional attribution in a multi-product environment.

As Head of Alliances & Strategic Partnerships, you'll own our most high-impact, high-visibility partnerships. This is a senior individual contributor role at the intersection of business development, product strategy, and go-to-market - and it sits at the heart of our next phase of growth.

You'll be reporting into our VP of Partnerships & Alliances

You'll be the person who builds and owns our Microsoft relationship, recruits and activates global and regional GSIs, and develops new strategic partnerships through technical integrations and "better together" plays that create real value for customers and partners alike.

This is not just a relationship-maintenance role. It's a builder role - for someone who knows how to open doors, structure complex deals, and turn strategic partnerships into measurable business outcomes.

Key Responsibilities
Own and develop our strategic relationship with Microsoft - including co-sell motions, Azure Marketplace presence, and joint go-to-market initiatives, and executive sponsorship.
Identify, recruit and onboard Global System Integrators (GSIs) as our strategic partners.
Identify and pursue new partnership opportunities through technical integrations and ecosystem plays.
Develop and execute "better together" plays with strategic partners that drive pipeline, revenue and customer value.
Work cross-functionally with Product, Marketing, Sales and Customer Success to bring partnerships to life end-to-end.
Define partnership frameworks, commercial structures and success metrics for each strategic relationship.
Represent us at industry events, partner summits and executive meetings.

As Head of Product Communications & Storytelling, you'll be embedded inside the Product and Technology organization, reporting directly to the CPTO. You'll understand what we're building at the deepest level-and just as importantly, why it matters to customers, members, partners, and the business.

Responsibilities
Own how Hello we communicates its product vision, company narrative, and category leadership across every audience and customer touchpoint.
Serve as the strategic translator between Product & Technology and the rest of the organization, ensuring complex innovation is communicated through customer value and business outcomes-not technical capabilities alone.
Own the company and product narrative-from strategic positioning and category definition to product launches-ensuring the story evolves alongside the company, the product, and the market.
Partner deeply with Product, Engineering, Clinical, Data Science, and executive leadership to understand not only what is being built, but why it matters, who it serves, and how it should be communicated.
Shape Hello our category narrative by developing differentiated positioning, clear points of view, and messaging that influences how the market understands cardiac AI prevention.
Translate product innovation into audience-specific narratives for executives, enterprise buyers, health plans, employers, clinicians, members, analysts, partners, employees, and the board.
Influence positioning, messaging, ICP, and go-to-market strategy through customer insights, market research, competitive intelligence, and close partnership with Product leadership.
Build communication and storytelling standards that enable Product Managers, technical teams, and cross-functional partners to communicate clearly and consistently across every audience.
Partner with executive leadership on company-level communications, including board presentations, executive messaging, thought leadership, analyst relations, industry events, and strategic announcements.

We're looking for a sharp, strategic, and execution-focused Senior Growth Lead to own the growth trajectory of our Pet insurance business on a 6-month mat-leave basis. You'll translate company objectives into actionable plans, define and execute the growth strategy, and lead a cross-functional squad to unlock our next stage of performance.
You'll sit at the intersection of marketing, product, and business, bringing together teams, data, and channels to drive impact. As the senior growth leader for Pet, you'll shape the roadmap for your domain and serve as a key member of our broader growth and company leadership - at a pivotal moment for the business.
We believe three things matter for every role : drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Execute and evolve the Pet Insurance growth strategy, balancing short- and long-term objectives and keeping it aligned with company-wide priorities
Translate that strategy into a clear, executable growth plan using paid and non-paid channels, lifecycle marketing, partnerships, and more
Develop and expand new distribution channels, including partner and veterinary relationships, to unlock incremental growth
Own the key business metrics and growth objectives for Pet
Lead the go-to-market strategy for new launches, campaigns, and initiatives, including segmentation, channel mix, messaging, and marketing planning
Serve as the growth lead for the Pet squad, collaborating closely with performance marketers, product managers, analysts, and content marketers to ship impactful initiatives
Influence and shape broader company strategy and planning through your work, insights, and leadership
Be a thought partner to senior stakeholders, making the complex simple and backing your recommendations with clear analysis and conviction

You're a hands-on operator who treats the marketing engine as a system to be perfected, not a set of tasks to be checked off. Our stack is already up and running; your job is to take it from good to great: sharpen what's working, fix what's leaking, and level it up as we scale. You live in HubSpot, you get a quiet thrill from a workflow that just works, and you see a leaky funnel or a broken attribution model as a puzzle waiting to be solved.

You're senior enough to own the marketing and partnerships tech stack end-to-end, but you're an IC at heart. You'd rather get your hands in the system and improve it yourself than hand it off. You think in full-funnel impact: how a paid click becomes a lead, how a lead becomes a deal, and how a partner-sourced opportunity gets routed, tracked, and credited correctly all the way through to revenue.

You embrace AI as a core part of how you work, actively experimenting with whatever's new, whether that's improving automations, wiring up tools, or supercharging your own output. You move fast, back your decisions with data, and bring structure and clarity to everything you touch.

So, what will you be doing all day?

This is a hands-on ownership role. You're taking systems that already exist and making them faster, cleaner, and more scalable.

Own and optimize our HubSpot Marketing Ops. Refine workflows, integrations, properties, lifecycle stages, lead scoring, campaign architecture, data hygiene, and reporting across the full journey from first touch through conversion.
Elevate marketing operations. Make sure campaigns, lead routing, attribution, and reporting are accurate, fast, and scalable, and keep improving them as we grow.
Sharpen tracking and attribution. Own and improve how we measure the funnel end-to-end, tighten the connection between paid channels (Facebook Ads, Google Ads and more) and HubSpot, and evolve our multi-touch attribution into a source of truth the whole team trusts.
Improve the automation and middleware. Maintain and upgrade the connective tissue between HubSpot, our databases, and ad platforms, and harden the automated pipelines that keep data flowing where it needs to go.
Oversee data quality. Own incoming data requests, audience segmentation, and performance deep-dives, and run regular hygiene audits so the marketing database stays accurate and measurable.
Own partnership operations. Improve the systems that track partner-sourced and partner-influenced pipeline, automate partner lead handoffs and routing, and give the partnerships team clean data to grow the channel.
Drive attribution and analytics. Analyze performance from acquisition through expansion and churn, surface where the funnel breaks and where the budget works, and make the numbers trustworthy enough to drive real decisions.
Bring AI into the engine. Find the manual, repetitive, and error-prone parts of GTM ops and automate them with AI and no-code/low-code tooling.
Partner cross-functionally. Collaborate closely with stakeholders across the company to improve efficiency and accelerate growth across the customer lifecycle.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role : drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels

As a B2B Marketing Manager for our brand in Tel Aviv, you will play a pivotal role in shaping and executing our brand strategy to drive sustainable and profitable growth. Your primary responsibility will be to develop and implement multi-channel marketing campaigns that align with our brand positioning and resonate with our target audience.

Leveraging your deep understanding of market insights, you will transform data into impactful campaigns that support our business objectives. Your expertise in analysis and strategic thinking will be key in identifying local growth opportunities and mitigating potential risks.

From planning and executing marketing initiatives to evaluating their success, you will ensure that every activity-whether local campaigns, customer activations, or PR efforts-is optimized to strengthen our B2B presence and effectively engage customers across Israel.

Responsibilities:

Competitive analysis of the B2B landscape and changing dynamics- conducting in-market surveys, round tables, participation in conferences, and relevant forums.

Drive new potential consumers in-bounds and SDR via B2B communication tools (Linkedin campaigns, Meta, Google, Taboola).

Drive existing customer success and retention efforts- Build and execute creative communication plan (newsletters, notifications, presentations, leaflets, etc.) to existing corporate admins and end users via (writing and communicating new product features, special events, unique benefits and propositions, etc.).

Budget Ownership & media planning.

Brief agencies, plan, execute, and evaluate winning marketing activities, ensure they are consistent with brand positioning across all touchpoints, and drive 10bis corporate users base growth.

Build strong relationships with internal and external stakeholders- acting as a contact point and B2B landscape expert.

Own and maintain our B2B social media assets, driving brand presence, engagement, and content strategy across relevant platforms.

Reports to the Head of B2B Sales.

We are seeking a high-impact, execution-driven Demand Generation Manager to directly power our B2B revenue engine. This is a critical, hands-on role reporting to the Head of Marketing Ops, dedicated to rapidly scaling pipeline within complex B2B Enterprise and Government organizations. We are looking for highly motivated, operational marketers who are masters of modern growth playbooks and ABM, with a proven ability to leverage AI and automation to 10x their output. If your passion is building and owning end-to-end campaigns, launching high-converting pages, and executing sophisticated account-based strategies, you belong here.

Key Responsibilities:
Drive Enterprise & Gov Pipeline: Strategically design and deploy targeted multi-channel campaigns (digital, email, webinars, events) to secure engagement and drive conversion among long-cycle B2B Enterprise and Government decision-makers.
Master HubSpot & Automation: Own the day-to-day execution within HubSpot. Build automated workflows, manage database segmentation, and guarantee flawless lead routing and attribution.
Build & Optimize Landing Pages: Lead the creation, A/B testing, and iteration of high-converting landing pages to maximize ROI from paid media, organic content, and targeted outbound campaigns.
Accelerate ABM Initiatives: Collaborate closely with Sales to execute advanced Account-Based Marketing (ABM) plays, developing personalized buyer journeys for strategic accounts in the maritime, risk, and government sectors.
Achieve 10x Output with AI: Mandatorily integrate AI agents, LLMs, and modern automation tools into your daily workflow to dramatically accelerate content creation, massively scale personalization, and ensure world-class operational efficiency.
Data-Driven Optimization: Rigorously monitor campaign performance, meticulously track pipeline generation, and proactively report on key metrics to continuously optimize conversion rates across every stage of the funnel.