דרושים » פרסום שיווק ויחסי ציבור » דרוש /ה מנהל /ת מותג לחברה קמעונאית מוכרת בבני ברק+ רכב

we are looking for an entrepreneurial and hands-on Brand Marketing Manager to lead integrated marketing initiatives across the U.S. market and drive brand awareness, customer acquisition, engagement, and growth.
If you're passionate about beauty, wellness, and consumer brands, and know how to combine strategic thinking with flawless execution, we'd love to hear from you.An empty job that is used for creating requisitions 'from scratch'
Responsibilities:
Develop and execute annual and quarterly brand marketing plans aligned with business objectives.
Lead 360 go-to-market strategies and execution for new product launches.
Build and manage influencer and KOL programs, including recruitment, partnerships, campaign management, and performance analysis.
Drive PR initiatives, media relations, press coverage, and product seeding programs.
Plan and execute consumer events, influencer experiences, brnd activations, and strategic partnerships.
Collaborate cross-functionally with eCommerce, CRM, Social Media, Sales, and external partners to deliver integrated campaigns.
Manage marketing budgets, track KPIs, analyze performance, and provide actionable insights.

we are seeking a Digital & Brand Manager - Paediatric Nutrition to join our Paediatric Nutrition Business Unit.

This role is responsible for leading the digital strategy and execution across the PN portfolio, driving consumer awareness, engagement, and growth through impactful digital and content marketing initiatives. The position also serves as Pediasure Brand Manager, owning brand performance, digital innovation, and measurable business results.

What Youll Do:

Develop and execute an integrated digital and media strategy aligned with business and brand objectives.

Lead all digital marketing activities, including brand positioning, messaging, campaign planning, digital assets, and performance optimization.

Plan and implement full-funnel digital campaigns across paid, owned, and earned channels in collaboration with agency partners.

Drive performance marketing excellence across paid social, programmatic, and SEM to maximize ROI.

Own and manage all digital assets, including websites, UX/UI, SEO, and content platforms.

Partner with media agencies to optimize campaign delivery and improve effectiveness across platforms (e.g. Google Ads, Meta).

Analyze campaign performance and apply data-driven insights to continuously optimize results.

Manage digital marketing budgets with clear accountability for ROI.

Identify and implement new digital technologies and trends to enhance consumer engagement and marketing effectiveness.

Support CRM and consumer lifecycle initiatives, partnering with internal teams to deliver a seamless consumer journey.

Lead brand strategy and execution for Pediasure to achieve sales, market share, and profitability targets.

Analyze market trends, consumer insights, and competitive dynamics to identify growth opportunities.

Develop and implement brand plans, manage A&P investments, and oversee execution across functions.

Act as VEEVA initiator and business owner for the Paediatric Nutrition portfolio.

Collaborate cross‑functionally with Sales, Medical, Finance, and Supply Chain teams to deliver integrated brand initiatives.