דרושים » אינטרנט ודיגיטל » דרוש /ה Product Marketing Manager

we are looking for a Product Marketing Lead.
Key Responsibilities:
Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
Create clear and compelling product messaging and positioning that communicates Yotpos value to target audiences.
Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases.
Enable Sales and Customer Success teams with effective collateral, training, and competitive insights.

In this role you have the opportunity to join a fast-growing company, disrupt billion dollars industry and improve millions of lives with unique medical device solutions. Your challenge will be to support the establishment of a new exciting business category in the US market in a challenging phase of aggressive growth and competitive environment. This role offers the unique opportunity to achieve a 360-degree view on go to market, product, marketing, and business aspects under the umbrella of a world leading organization.

As a Product Marketing Director you will own the marketing, product go-to-market and business strategy and deployment of a winning new market category.


Main Duties:

Own the go-to-market and marketing strategy and implementation of the assigned product portfolio across the different organizational functions and regional entities.

Develop the products key value proposition and messaging per key stakeholders throughout the conversion funnel, and develop sales and marketing, competitive and economic tools.

Perform business intelligence, market & competitive analysis and translate them into actionable business goals.

Take an active part in the product strategy and roadmap discussions of new products and their introduction to the market.

Work closely with our global markets and partners and actively drive the relationship, and translation of global marketing strategy to regional strategy.

Develop global go-to-market strategies (segmentation, targeting, positioning, pricing) to drive market share and profitable growth.

In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in the field.

Be the Global Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community, and drive growth throughout our global markets.

we are looking for a Product Marketing.
Key Responsibilities:
Own the development of Zotas vertical messaging by translating product capabilities into clear value propositions and impactful market narratives.
Lead creative messaging and campaign angles in close partnership with the Sales team to ensure a unified voice across the website, marketing campaigns, and sales collateral.
Leverage user insights, data, and market segmentation to identify new growth opportunities and optimize funnel performance.
Manage new lead communication and engagement programs, including designing lifecycle email flows and supporting outbound marketing initiatives.
Guide the direction of organic content (SEO and GEO) by aligning topics with market demand, strategic verticals, and user data.
Drive both top of funnel and bottom of funnel initiatives by crafting positioning that moves prospects from initial interest to conversion and action.

we are seeking a highly motivated and experienced Product Marketing Manager to lead the successful introduction, go-to-market, and adoption of Angie.
You'll play a pivotal role in shaping its market positioning, developing its GTM strategy, and driving adoption among our target customers.
You'll collaborate closely with our product management, marketing, and growth teams to define the product's unique value proposition, identify customer needs, and create compelling messaging and positioning.
You will lead and execute strategic marketing plans to generate awareness, drive customer acquisition, and enhance revenue growth.
Responsibilities:
Lead Angie's positioning and value proposition, and establish it as the leading Agentic AI for WordPress through compelling storytelling and thought leadership.
Craft clear, consistent messaging across all channels, adapting narratives for different audiences and stages of the user journey.
Grow the developer and creator community around Angie through events, social channels, partnerships, and activations.
Plan and execute end-to-end launches and product updates, coordinating cross-functionally to deliver positioning, messaging, and campaign assets.
Conduct user research to uncover workflows and pain points, and translate insights into actionable direction for the product team.
Support Product-Led Growth initiatives that drive discovery, activation, and upgrades through in-product experiences and funnel optimization.
Data-driven optimization: Analyze engagement and conversion funnels, track ecosystem growth metrics, and run experiments to improve outcomes.