דרושים » ניהול ביניים » מנהל /ת מוצר - מוצרי לייף סטייל- סביבה יצרנית גלובאלית

Required Product Marketing Manager - Temporary Position
Please note: This is a temporary position for approximately 6 months
As a Product Marketing Manager youll...
Develop clear, defensible positioning and messaging for the Platform and Artifactory summarizing multiple messages for different personas
Plan programs to establish us as the leader in traditional and Agentic Software Supply Chains, strengthen thought leadership positions and market visibility, making an impact on industry influencers, analysts and prospects.
Work closely with the digital marketing, analyst relations, and product management teams to create continuous demand and effective lead generation campaigns, event speaking optimization, product positioning and driving business growth.
Create assets and collateral to highlight our benefit, including presentations, solutions briefs, case studies, white papers, videos, blogs, sales tools, and webinars.
Understand the competitive environment and market trends, and ensure the global sales and product teams are prepared to address competitive objections.

we are looking for a Product Marketing.
Key Responsibilities:
Own the development of Zotas vertical messaging by translating product capabilities into clear value propositions and impactful market narratives.
Lead creative messaging and campaign angles in close partnership with the Sales team to ensure a unified voice across the website, marketing campaigns, and sales collateral.
Leverage user insights, data, and market segmentation to identify new growth opportunities and optimize funnel performance.
Manage new lead communication and engagement programs, including designing lifecycle email flows and supporting outbound marketing initiatives.
Guide the direction of organic content (SEO and GEO) by aligning topics with market demand, strategic verticals, and user data.
Drive both top of funnel and bottom of funnel initiatives by crafting positioning that moves prospects from initial interest to conversion and action.

We are looking for a strategic, high-energy Senior Product Marketing Manager to spearhead the growth and adoption of Edge. In this role, you sit at the cross-section of Product, Leadership, Marketing, and Legal, ensuring that our innovation is matched by bold, relevant messaging.
Your mission is to build a seamless product-to-market feedback loop that makes our roadmap feel as if it were written by our customers themselves. You will be the primary advocate for the business traveler, translating their needs into a visionary product story that feels human, not just technical.
What youll do
Own the Edge narrative: Develop the overarching product story, positioning, and value drivers. You will ensure we have a differentiated "customer promise" that cuts through the noise of the travel space.
Strategic GTM ownership: Define further buyer segmentation (ICP) and launch frameworks for new features and geographic expansions.
Cross-functional catalyst: Act as the connective tissue between Product, C-level stakeholders, Marketing, Legal, and external vendors/partners. You will align these departments to ensure our messaging is not only visionary but also compliant.
Community collaboration: Partner closely with our Brand Experience Manager to turn customer feedback into advocacy and ensure our community insights directly influence the product roadmap.
Sales and org enablement: Build the playbooks, talk tracks, and collateral that help our global teams navigate conversations about Edge with confidence and clarity.
Full-funnel optimization: Guide narrative direction across landing pages, lifecycle emails, and marketing funnels to improve conversion and feature adoption through constant testing and iteration.
Product roadmap influence: Use qualitative and quantitative customer research to uncover real motivations and objections, acting as a strategic advisor to Product leadership on what to build next.

Were looking for a Product Marketing Manager to own the go-to-market strategy for our data and AI product portfolio: APIs, MCP, data feeds, integrations, and our own AI-powered products, including AI Studio, our natural language analytics tool. Our data already feeds into platforms like ChatGPT, Claude, and Cursor, and demand is accelerating as more enterprises build AI-powered workflows that depend on real-world digital intelligence.
Our data is our biggest competitive advantage. No other company offers the same breadth, depth, and granularity of digital intelligence, covering web traffic, app usage, search behavior, and consumer trends across virtually every market and geography. The opportunity here is massive: youll be marketing a product that the market is actively looking for, at the exact moment when AI is reshaping how businesses consume and act on data.
Your audience is data-savvy: buyers and users who evaluate products based on data quality, methodology, coverage, and integration fit. They care about substance over packaging. Youll need to match that mindset, balancing creative storytelling with real technical fluency to earn their trust and drive adoption.
Youll work closely with Product Management, Sales, Customer Success, and the broader GTM organization. This role sits within the Data Pod marketing team, reporting to the Pod Lead based in the UK, and is based in Israel on a hybrid model.
What Youll Do:
Own the Go-to-Market for Data & AI Products
Define and execute go-to-market strategies for our Data and AI product portfolio, including our API, data feeds, MCP integrations and our innovative AI solutions.
Lead product launches end-to-end: positioning, messaging, launch execution, enablement, and post-launch adoption. You ship, you dont hand off.
Partner with Product Management to translate roadmap priorities into market-facing narratives and launch plans that drive awareness, adoption, and revenue growth in a consumption-based model.
Build the Narrative That Earns Trust
Develop positioning and messaging for data and AI products that resonates with data-savvy audiences: analysts, data teams, and technical buyers across various categories.
Create compelling customer-facing content: landing pages, product pages, one-pagers, pitch decks, case studies, email campaigns, and product guides.