דרושים » פרסום שיווק ויחסי ציבור » Growth Marketing Specialist - B2B Healthcare (US Market)

As a Marketing Manager at our company, you will turn strategy into execution across campaigns, content, and product storytelling.
Working closely with the VP of Marketing, Director of Product Marketing, and cross-functional teams, you'll own day-to-day marketing initiatives that drive awareness, pipeline, and product adoption.
This role is ideal for someone who thrives in a fast-paced environment, enjoys building and shipping, and knows how to translate complex product capabilities into clear, compelling narratives that resonate with finance and operations leaders.
You'll play a key role in shaping how our products show up in the market across our website, campaigns, launches, events, PR, and partner channels.
Responsibilities
Content & Social Media
Create and manage high-quality marketing content (landing pages, blogs, reports, etc.)
Create and manage social media content that reinforces product positioning, builds brand credibility, and drives awareness, while continuously testing and optimizing performance.
Collaborate with Demand Gen to develop and launch high-impact campaign assets that drive pipeline
Website Experience
Own and continuously improve the website as a core growth channel, ensuring pages and key journeys are clear, up to date, and optimized for conversion. Collaborate with Product,Design, and Demand Gen to launch new pages, test messaging and layouts, and use data and AI tools to improve performance and user experience.
Email marketing
Plan and execute targeted email campaigns across the funnel from event promotions to lifecycle and nurture sequences, optimizing for engagement and conversion.
Lead Field Marketing & Events
Plan and own end-to-end event execution for field marketing initiatives, including industry events, trade shows, and hosted experiences
Partner with Sales to maximize pipeline generation from events (pre-event outreach, onsite engagement, post-event nurture)
Develop event-specific content and campaigns to drive attendance and engagement
Measure and report on event performance and ROI

Were looking for a versatile, hands-on Marketing Manager to lead and execute our global marketing activities.
In this role, you will:
Own and manage the full marketing calendar across campaigns, events, and content.
Oversee our digital presence, including website, social media, email marketing, and online brand consistency.
Plan and execute industry events and conferences, coordinating logistics, booth presence, speaking opportunities, and post-event follow-ups.
Drive brand awareness across multiple channels with high-impact, creative marketing initiatives.
Develop and execute global marketing campaigns that align with company goals and support revenue growth.
Collaborate closely with internal teams (Sales, Product, Leadership) to ensure messaging alignment and campaign effectiveness.
Work with external partners and agencies to deliver campaigns, manage assets, and enhance brand reach.
Measure and analyze campaign performance, reporting key insights, and optimizing future activities.

Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.

We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.

Key Responsibilities
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

We are looking for a strategic and hands-on Director of Marketing to scale our marketing impact and accelerate growth. This is a unique opportunity to join a category leader and help shape the go-to-market strategy of one of the most innovative companies in maritime technology.
Role Overview:
As Director of Marketing, you will play a central role in our companys go-to-market strategy. You will own the development of compelling messaging, drive market awareness, and generate pipeline through integrated marketing programs.
This role combines strategic leadership with hands-on execution. You will work closely with Sales, Product, and Customer Success to position our company effectively in the market, shorten sales cycles, and support expansion within existing customers.
You will lead a high-performing marketing team while also contributing directly to key initiatives - setting the bar for quality, speed, and storytelling across our companys most important campaigns.
Key Responsibilities:
Own and execute our companys marketing strategy to support brand growth, new logo acquisition, and customer expansion.
Drive demand generation through integrated campaigns across digital, content, events, paid media, social, PR, and partner channels.
Lead field marketing initiatives that support enterprise sales and industry engagement.
Develop compelling messaging and positioning that clearly communicate our companys differentiated value.
Partner closely with Sales to ensure strong alignment on pipeline generation, account-based marketing, and sales enablement.
Measure, analyze, and optimize marketing performance to maximize pipeline contribution and ROI.
Build, mentor, and scale a world-class marketing team across Content, Demand Generation, Community, Partnerships, and more.

We are seeking a creative, results and data-driven Marketing Specialist to oversee the execution of marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, GEO, marketing automation, new product launches, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.


Key Responsibilities:

Brand & Content Production: Lead the creation of marketing assets for product launches, including naming, brand language, and visual identity. Manage external vendors and designers while coordinating with Regulatory and the regions.

Social Media Management: Oversee our Social Media channels (Instagram Facebook and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with distributors and regions. Track performance and optimize content to enhance brand presence.

Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive the companys brands growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.

SEO & GEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.

Data-Driven Optimization: Monitor performance and analyze data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.

Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.

Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.

Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

As a Marketing AI & Automation Architect, you will help design and build the systems, workflows, and tools that enable this transformation. You will partner closely with teams across Marketing and Revenue Operations to identify opportunities where AI can unlock scale, accelerate campaign execution, improve insights, and streamline how work gets done. From early campaign ideation to operational execution, you will translate marketing needs into practical AI-powered solutions.

This is a hands-on creator role, which sits at the intersection of marketing strategy, technology, and AI engineering. You will design and build AI-powered workflows, agents, and integrations that connect our marketing tools, data, and processes into a smarter, more scalable system. Your work will help marketers focus more on strategy, creativity, and growth, while AI supports research, execution, and operational scale.
What You'll Own
Partner with Marketing teams to identify opportunities where AI can accelerate work, improve insights, and scale campaign execution.
Design and build AI-powered marketing workflows including AI automations, agents, and workflows that support key marketing activities such as research, content development, campaign planning, outreach preparation, and performance analysis.
Integrate AI into our Marketing technology ecosystem, connecting AI solutions to core systems including Salesforce, Monday, marketing automation platforms, and data tools using APIs, webhooks, and automation platforms.
Develop scalable, repeatable AI systems and workflows that enable teams to execute campaigns, generate insights, and produce content more efficiently.
Implement monitoring, guardrails, and data quality processes to ensure AI systems are reliable, responsible, and scalable.
Help teams incorporate AI tools and workflows into their daily work and act as a trusted advisor on how to use AI effectively.
This role works across the full marketing organization and partners closely with teams including:
Product Marketing to accelerate research, positioning, and messaging development
Field Marketing to scale campaign planning, personalization, and execution
Content and Design to enable AI-assisted content and asset production
Corporate Marketing to support campaign orchestration and storytelling
Revenue Operations to improve CRM structure, lead lifecycle management, and data quality
IT and Engineering to ensure solutions align with enterprise architecture, security, and compliance
Data and Analytics teams to improve insights, measurement, and AI modeling

We are looking for a creative and hands-on Field Marketing Manager to lead, plan, and execute our global field strategy both in-person and virtual. This role includes online and offline 3rd party and owned events. a key part of our growing marketing team, and we work closely with the sales, product, and customer success teams to create meaningful, engaging, and results-driven experiences that drive pipeline and brand awareness.
As our Field Marketing Manager, you will be responsible for managing and executing all aspects of field marketing activities, including global industry events, customer meetups, executive dinners, webinars, and sponsorships. Youll play a central role in strengthening our market presence and cultivating a sense of community around the Panorays brand.

Were looking for a Senior Marketing Operations Manager to take ownership of our marketing infrastructure, automation, technology stack, processes, and data strategy.
Marketing Operations plays a critical role in connecting data, systems, and teams to drive scalable growth across both Sales-Led (SLG) and Product-Led (PLG) motions. This role sits at a key intersection within our Marketing organization, enabling alignment across teams, technologies, and processes.
You will be both a hands-on builder and a strategic partner, working closely with Lifecycle Growth, Product Marketing, Demand Generation, BI, MIS and GTM teams to design and scale high-impact marketing workflows.
Youll play a central role in transforming how we operate, bringing a modern, AI-first approach to marketing operations, simplifying complex legacy processes, and driving measurable business impact.
Key Responsibilities:
Own and optimize marketing automation platforms, building scalable multi-channel campaigns, lifecycle journeys, and nurture programs
Lead advanced audience segmentation and ensure seamless lead flow across SLG and PLG funnels
Design and implement scalable marketing processes, including campaign execution, lead management, and data governance
Set up and maintain lead capture integrations while operating data enrichment strategies using internal and external sources, ensuring accurate data flow and improving segmentation, targeting, and personalization
Own data governance across marketing systems and CRM, ensuring high standards of accuracy, consistency, and scalable data structures across multiple objects
Collaborate cross-functionally to translate business needs into operational solutions and drive alignment on GTM and KPIs
Analyze campaign and funnel performance, delivering actionable insights and defining measurement frameworks with BI and Analytics teams
Drive AI innovation, including redesigning workflows and implementing AI-driven solutions

We are looking for a strategic, data-driven, and commercially minded acquisition leader to own and scale our global paid growth engine across segments and regions.
This role requires a proven track record in managing Paid Search and Paid Social campaigns within B2B SaaS environments at scale, including large ARR goals and managed budgets, as well as strong leadership abilities to guide a team of campaign managers toward performance excellence.
What Youll Do
Own and scale our global paid acquisition strategy across Search, Paid Social, retargeting, and emerging channels to drive efficient SQL and pipeline growth across segments and regions.
Optimize and evolve paid media programs across Google, LinkedIn, Meta, Bing, and AI-driven advertising platforms, continuously improving targeting, creative performance, automation, and campaign efficiency.
Leverage AI tools and capabilities to improve campaign execution, audience segmentation, bidding strategies, testing velocity, reporting, and overall operational scale.
Manage and optimize significant paid media budgets, ensuring efficient allocation, forecasting, pacing, and ROI performance across channels and markets.
Lead a high-performing team of paid acquisition managers, fostering a culture of experimentation, accountability, innovation, and continuous improvement.
Partner closely with Regional Marketing, Web, Creative, RevOps, and Operations teams to align acquisition strategies with business goals and improve funnel performance end-to-end.
Drive ongoing experimentation through A/B testing, landing page optimization, and conversion rate optimization (CRO) initiatives to improve conversion quality and pipeline impact.
Analyze market trends, audience behavior, competitive insights, and campaign performance data to inform strategy, messaging, and growth opportunities.
Stay ahead of industry shifts, platform changes, and emerging AI capabilities to ensure we remain at the forefront of modern B2B acquisition marketing.