דרושים » פרסום שיווק ויחסי ציבור » Growth Marketing Lead - Binyamina (Next to Train)

We are looking for a Growth Marketing Specialist with experience in B2B healthcare marketing in the US market. This is a hands-on, onsite role based in New York (US) or Tel Aviv (IL).

The ideal candidate is both analytical and creative, fluent in using digital tools like HubSpot, Lemlist, Mailchimp, and others to build and execute multichannel campaigns. You will play a key role in generating qualified leads, optimizing funnels, and helping AEYE Health scale its commercial presence in the U.S. market.

Responsibilities:

Plan and execute B2B lead generation campaigns targeting U.S. healthcare providers, payers, and partners.


Build and manage email nurturing sequences using tools like HubSpot, Lemlist, and Mailchimp.


Own and optimize marketing automation workflows, campaign segmentation, and A/B testing.


Develop and manage landing pages, drip campaigns, and lead magnets to improve conversion rates.


Work closely with Sales, Product, and Clinical teams to align messaging, targeting, and positioning.


Track and report on campaign performance across key KPIs (open rates, CTRs, CPL, CAC, SQLs, etc.).


Conduct market and competitor research to refine messaging and audience targeting.


Support brand awareness efforts via newsletters, thought leadership, and event marketing.

Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.

We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.

Key Responsibilities
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

We are seeking a creative, results and data-driven Marketing Specialist to oversee the execution of marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, GEO, marketing automation, new product launches, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.


Key Responsibilities:

Brand & Content Production: Lead the creation of marketing assets for product launches, including naming, brand language, and visual identity. Manage external vendors and designers while coordinating with Regulatory and the regions.

Social Media Management: Oversee our Social Media channels (Instagram Facebook and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with distributors and regions. Track performance and optimize content to enhance brand presence.

Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive the companys brands growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.

SEO & GEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.

Data-Driven Optimization: Monitor performance and analyze data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.

Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.

Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.

Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

We are looking for a strategic and hands-on Director of Marketing to scale our marketing impact and accelerate growth. This is a unique opportunity to join a category leader and help shape the go-to-market strategy of one of the most innovative companies in maritime technology.
Role Overview:
As Director of Marketing, you will play a central role in our companys go-to-market strategy. You will own the development of compelling messaging, drive market awareness, and generate pipeline through integrated marketing programs.
This role combines strategic leadership with hands-on execution. You will work closely with Sales, Product, and Customer Success to position our company effectively in the market, shorten sales cycles, and support expansion within existing customers.
You will lead a high-performing marketing team while also contributing directly to key initiatives - setting the bar for quality, speed, and storytelling across our companys most important campaigns.
Key Responsibilities:
Own and execute our companys marketing strategy to support brand growth, new logo acquisition, and customer expansion.
Drive demand generation through integrated campaigns across digital, content, events, paid media, social, PR, and partner channels.
Lead field marketing initiatives that support enterprise sales and industry engagement.
Develop compelling messaging and positioning that clearly communicate our companys differentiated value.
Partner closely with Sales to ensure strong alignment on pipeline generation, account-based marketing, and sales enablement.
Measure, analyze, and optimize marketing performance to maximize pipeline contribution and ROI.
Build, mentor, and scale a world-class marketing team across Content, Demand Generation, Community, Partnerships, and more.

we are looking for a AI Growth Marketing Manager.
What Youll Do:
Create and optimize user funnels, landing pages, and in-product experiences using structured A/B testing and data-driven experimentation.
Take full responsibility for growth: lead user acquisition projects from strategy through execution, using AI as your main working environment.
Set and monitor KPIs, analyze user behavior and cohort data, and constantly iterate.
Prioritize and manage opportunities from ideation, implementation, production deployment, and monitoring.
Own business units, from top-level KPIs to daily performance.
Conduct internal, competition, and ad-intelligence research to find and exploit new opportunities.
Use generative AI tools to create and optimize funnel performance.
Work closely with teammates from all departments - product, data science, and R&D.
Work in a fast-paced, innovative, data-driven, and rewarding environment.
Act as the point of contact for strategic partners, managing client calls, technical integrations, and partnership success.

We are looking for a strategic, execution-focused Senior Global Campaign Manager to drive the next phase of our growth across global and regional markets. This is a hands-on, high-impact role at the intersection of campaign management, content strategy, and creative production, built for a digitally native marketer who thrives in fast-paced environments and knows how to scale campaigns and assets with speed and precision.
You will own the full lifecycle of integrated marketing campaigns, from intake and planning, through creative production and localization, to launch, optimization, and post-campaign analysis. Youll partner with global and regional stakeholders to adapt campaigns for local markets, build compelling content experiences, and ensure flawless delivery of digital-first assets across all channels.
Your work will directly impact pipeline acceleration and revenue growth, while shaping how we execute performance marketing at scale.
Why Join Us?
Be part of a globally recognized, people-first company revolutionizing HR.
Work with passionate, high-performing peers across the globe.
Drive regional and global impact, owning high-visibility initiatives.
Play a key role in scaling our performance creative and marketing engine.
Job responsibilities
Campaign Execution & Performance:
Own and manage the end-to-end project lifecycle of global campaigns and alignment of regionalisation with the Regional Marketing Managers.
Lead the architecture of global campaigns, defining targets, messaging, assets, channels, and funnel-stage CTA planning.
Ensuring alignment with marketing goals and collaborating with product marketing, brand, creative, web, and sales teams.
Ensure tracking, reporting, and optimization are in place (Salesforce, Tableau, analytics platforms).
Run structured post-mortems to capture insights and apply learnings for future campaigns.
Creative & Asset Production:
Oversee production of performance creative assets (paid ads, banners, videos, landing pages, emails).
Project manage multiple timelines and workstreams across creative, content, and web to ensure flawless execution.
Leverage AI and creative automation tools (Figma, generative AI, Vibe Coding) to drive speed and scale in production.
Cross-Functional Collaboration:
Serve as the connective tissue between Brand, PMM, regional marketing managers, demand generation and performance teams, and creative operations, ensuring global campaign themes are defined and localized effectively.
Shape and execute global campaigns with a strong regional footprint, maximizing resonance and imprint in each market.
Provide feedback to global stakeholders on regional performance, buyer behavior, and marketing competitive trends.

We are looking for a Growth Conversion Manager to own A/B testing and personalization across our localized websites and support key organic and lifecycle initiatives. You will focus on improving lead generation and funnel progression by creating relevant, high-performing experiences for global audiences. Working closely with the SEO, Lifecycle, Localization, and Regional Marketing teams, youll ensure experiments align with regional needs and broader growth goals.
Owning CRO tools such as chatbots, overlays, and product tours, youll design, test, and optimize pop-ups, chatbot flows, and interactive demos to increase engagement and conversions. Youll use data and experimentation to identify opportunities, scale successful learnings, and continuously improve the user experience across markets while maintaining a thoughtful balance between speed, quality, and impact.
Your responsibilities:
Own A/B testing/Personalization planning, execution, and analysis - focus on:
Localized websites - partner with Localization Manager
Lead generation across all websites - partner with SEO
Support lifecycle team initiatives
Collaborate with RMMs on market-specific lead-gen activities
Lead and oversee website layovers strategy:
Trendemon
Strategize and deploy high-impact pop-ups and banner campaigns
Own A/B testing of popup and banner variants
Support personalization goals
Chatbot
Manage the Drift bot and new pilot tools (e.g AI bots) by identifying the right triggers, conversational paths, and handoff behaviors
Own A/B testing of chatbot variants
Navattic (product tour)
Take ownership of Navattic to improve website user experience.
Collaborate with PMM to leverage this tool for better product exposure on the website.

Were looking for a Senior Growth Content Marketing Manager to own performance messaging end-to-end, from insight and concept through execution and iteration.

This is a maternity leave replacement role for a period of six months, with an option to extend.

This role is responsible for developing our messaging framework and delivering high-performing copy that drives lead generation and conversion across ads, emails, landing pages, and partner marketing assets. You will shape and evolve positioning for weight loss and GLP-1 audiences, translating insights, strategy, and performance data into clear, compelling messaging that can be deployed and iterated at scale.

This is a hands-on role that requires strategic thinking, strong execution, and use of AI to scale both the quality and quantity of performance content. You will have direct ownership of copy quality, consistency, and iteration, and operate as a core partner to Acquisition, Lifecycle, CRO, and Partnerships.

Responsibilities
Own messaging across paid ads, emails, landing pages, and partner marketing assets.
Write, test, and iterate conversion-focused copy for paid ads (static copy and video scripts), emails, landing pages, and partner marketing assets.
Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality.
Develop hooks, angles, value propositions, objections, and narratives for performance marketing.
Translate performance data, user insights, and growth priorities into clear creative concepts and copy hypotheses.
Iterate copy based on performance feedback and clearly connect changes to outcomes.
Create partner-ready copy for co-branded assets, landing pages, emails, and enablement materials.
Adapt core messaging for different audiences, channels, and partner contexts.
Stay informed on content marketing trends, competitor messaging, and category best practices to inform positioning and copy decisions.

We work four days per week from the office.

As a Marketing AI & Automation Architect, you will help design and build the systems, workflows, and tools that enable this transformation. You will partner closely with teams across Marketing and Revenue Operations to identify opportunities where AI can unlock scale, accelerate campaign execution, improve insights, and streamline how work gets done. From early campaign ideation to operational execution, you will translate marketing needs into practical AI-powered solutions.

This is a hands-on creator role, which sits at the intersection of marketing strategy, technology, and AI engineering. You will design and build AI-powered workflows, agents, and integrations that connect our marketing tools, data, and processes into a smarter, more scalable system. Your work will help marketers focus more on strategy, creativity, and growth, while AI supports research, execution, and operational scale.
What You'll Own
Partner with Marketing teams to identify opportunities where AI can accelerate work, improve insights, and scale campaign execution.
Design and build AI-powered marketing workflows including AI automations, agents, and workflows that support key marketing activities such as research, content development, campaign planning, outreach preparation, and performance analysis.
Integrate AI into our Marketing technology ecosystem, connecting AI solutions to core systems including Salesforce, Monday, marketing automation platforms, and data tools using APIs, webhooks, and automation platforms.
Develop scalable, repeatable AI systems and workflows that enable teams to execute campaigns, generate insights, and produce content more efficiently.
Implement monitoring, guardrails, and data quality processes to ensure AI systems are reliable, responsible, and scalable.
Help teams incorporate AI tools and workflows into their daily work and act as a trusted advisor on how to use AI effectively.
This role works across the full marketing organization and partners closely with teams including:
Product Marketing to accelerate research, positioning, and messaging development
Field Marketing to scale campaign planning, personalization, and execution
Content and Design to enable AI-assisted content and asset production
Corporate Marketing to support campaign orchestration and storytelling
Revenue Operations to improve CRM structure, lead lifecycle management, and data quality
IT and Engineering to ensure solutions align with enterprise architecture, security, and compliance
Data and Analytics teams to improve insights, measurement, and AI modeling

we are looking for a Business Partnerships Manager.
As a Business Partnership Manager (BPM), youll work with leading publishers focused on paid media. The role includes identifying relevant potential clients, evaluating opportunities, creating partnerships, scaling clients media activity , and serving as a trusted advisor to your partners. You will serve as a trusted advocate, connecting key stakeholders, providing inspiration and insights, and driving collaboration that fosters long-term client partnerships and growth. You will oversee day-to-day client relationships and ensure the success of advertiser investments. As a proactive partner, youll identify opportunities and offer solutions that exceed client expectations, securing future investments.
This role is based in Tel Aviv.
Responsibilities:
Business Development & Growth
- Identify, onboard, and grow strategic partnerships with search arbitrage advertisers, affiliates, publishers,and lead-gen companies.
- Build and maintain a high quality pipeline focused on onboarding new advertisers to Ads, driving revenue growth and achieving performance targets.
- Own end to end partner relationships, acting as the primary point of contact and trusted business partner.
- Operational Excellence & Campaign Management
- Develop joint business plans with partners aligned with clear performance KPIs such as ROAS, CPA, CAC, and revenue growth.
- Provide ongoing performance insights, strategic guidance, and commercial consulting to scale partner activity.
- Lead end to end campaign execution in close collaboration with Client Solutions, ensuring advertising solutions are tailored to affiliate-driven advertisers.