דרושים » פרסום שיווק ויחסי ציבור » Senior Growth Content Marketing Manager

We are looking for a strategic, execution-focused Senior Global Campaign Manager to drive the next phase of our growth across global and regional markets. This is a hands-on, high-impact role at the intersection of campaign management, content strategy, and creative production, built for a digitally native marketer who thrives in fast-paced environments and knows how to scale campaigns and assets with speed and precision.
You will own the full lifecycle of integrated marketing campaigns, from intake and planning, through creative production and localization, to launch, optimization, and post-campaign analysis. Youll partner with global and regional stakeholders to adapt campaigns for local markets, build compelling content experiences, and ensure flawless delivery of digital-first assets across all channels.
Your work will directly impact pipeline acceleration and revenue growth, while shaping how we execute performance marketing at scale.
Why Join Us?
Be part of a globally recognized, people-first company revolutionizing HR.
Work with passionate, high-performing peers across the globe.
Drive regional and global impact, owning high-visibility initiatives.
Play a key role in scaling our performance creative and marketing engine.
Job responsibilities
Campaign Execution & Performance:
Own and manage the end-to-end project lifecycle of global campaigns and alignment of regionalisation with the Regional Marketing Managers.
Lead the architecture of global campaigns, defining targets, messaging, assets, channels, and funnel-stage CTA planning.
Ensuring alignment with marketing goals and collaborating with product marketing, brand, creative, web, and sales teams.
Ensure tracking, reporting, and optimization are in place (Salesforce, Tableau, analytics platforms).
Run structured post-mortems to capture insights and apply learnings for future campaigns.
Creative & Asset Production:
Oversee production of performance creative assets (paid ads, banners, videos, landing pages, emails).
Project manage multiple timelines and workstreams across creative, content, and web to ensure flawless execution.
Leverage AI and creative automation tools (Figma, generative AI, Vibe Coding) to drive speed and scale in production.
Cross-Functional Collaboration:
Serve as the connective tissue between Brand, PMM, regional marketing managers, demand generation and performance teams, and creative operations, ensuring global campaign themes are defined and localized effectively.
Shape and execute global campaigns with a strong regional footprint, maximizing resonance and imprint in each market.
Provide feedback to global stakeholders on regional performance, buyer behavior, and marketing competitive trends.

As a Marketing Manager at our company, you will turn strategy into execution across campaigns, content, and product storytelling.
Working closely with the VP of Marketing, Director of Product Marketing, and cross-functional teams, you'll own day-to-day marketing initiatives that drive awareness, pipeline, and product adoption.
This role is ideal for someone who thrives in a fast-paced environment, enjoys building and shipping, and knows how to translate complex product capabilities into clear, compelling narratives that resonate with finance and operations leaders.
You'll play a key role in shaping how our products show up in the market across our website, campaigns, launches, events, PR, and partner channels.
Responsibilities
Content & Social Media
Create and manage high-quality marketing content (landing pages, blogs, reports, etc.)
Create and manage social media content that reinforces product positioning, builds brand credibility, and drives awareness, while continuously testing and optimizing performance.
Collaborate with Demand Gen to develop and launch high-impact campaign assets that drive pipeline
Website Experience
Own and continuously improve the website as a core growth channel, ensuring pages and key journeys are clear, up to date, and optimized for conversion. Collaborate with Product,Design, and Demand Gen to launch new pages, test messaging and layouts, and use data and AI tools to improve performance and user experience.
Email marketing
Plan and execute targeted email campaigns across the funnel from event promotions to lifecycle and nurture sequences, optimizing for engagement and conversion.
Lead Field Marketing & Events
Plan and own end-to-end event execution for field marketing initiatives, including industry events, trade shows, and hosted experiences
Partner with Sales to maximize pipeline generation from events (pre-event outreach, onsite engagement, post-event nurture)
Develop event-specific content and campaigns to drive attendance and engagement
Measure and report on event performance and ROI

We're looking for a Performance Marketing Lead to own acquisition across paid media, lead a high-performance team, and partner deeply with creative, tech, and analytics to scale customer growth across channels.
This isnt a siloed PPC role. Its a high-leverage seat at the table where youll influence strategy, messaging, team structure, and growth planning. Youll work in tight loops with creative and brand teams to test big ideas quickly-and kill what doesnt work even quicker.
Responsibilities
Lead paid growth strategy across core and emerging channels:
Own the full-funnel acquisition roadmap across Meta, Google, and emerging platforms like TikTok and AppLovin
Set budget allocation, ROAS targets, and test plans based on CAC and LTV performance
Translate performance data into clear decisions across creative, messaging, and media mix
Drive performance through data, iteration, and experimentation:
Build a testing engine across audiences, formats, offers, and creative angles
Work closely with analysts to build dashboards, interpret trends, and extract insights
Influence landing page and CRO strategy based on campaign performance (in collaboration with product and site teams)
Personally manage Google campaigns:
You will own Google hands-on-structure, scaling, retargeting, creative rotation, and budget pacing
Youve managed high 6- or 7-figure monthly budgets and know how to scale without compromising ROAS
Use AI + automation to scale smarter
Leverage AI tools for creative ideation, copywriting, research, and workflow optimization
Build a faster, leaner execution loop using automation and performance tooling
Lead and develop a lean performance team
Manage a cross-functional team, including performance marketers and an influencer marketing lead
Set clear KPIs, coaching cycles, and accountability across all paid activity
Collaborate closely with brand, creative, tech, and product teams to stay aligned and move fast
WHY THIS ROLE MATTERS
Youll own the most important revenue-driving engine in the company
Youll work with real creative freedom-test quickly, iterate fast, and see results clearly
Youll shape the growth stack from acquisition through retention.

we are looking for a Creative Growth Manager.
In this role, you wont just be running tests; you will be the creative engine behind our performance marketing - obsessed with why certain creatives convert, how to structure a winning landing page, and how to brief a creative team to get there.
On your day to day As the owner of performance creative for growth, you will move beyond building assets to managing the strategy behind them:
Define the Creative Strategy: Build a steady pipeline of concepts by defining strategies for key growth channels and establishing testing frameworks for hooks, angles, and formats.
Master the "Brief": Transform user research and performance data into clear, inspiring briefs, partnering closely with designers and video editors to bring ideas to life efficiently.
Drive Website Experimentation: Own the A/B testing roadmap for key web pages, from ideating conversion hypotheses to coordinating design and development for implementation.
Analyze & Iterate: Go beyond reporting numbers to uncover the "why"-spotting patterns in winning creatives (like UGC vs. motion graphics) to generate data-backed hypotheses for future tests.
Ensure Consistency: Collaborate with product marketing and paid media to maintain a consistent narrative and visual identity across ads, landing pages, and the full user journey.

Required Enablement & Competitive Intelligence Manager
Tel Aviv
About the role:
As our Enablement & Competitive Intelligence Manager, you will be the connective tissue between our product, sales, and SE teams, equipping them with the intelligence and training they need to win. Youll own our competitive intelligence landscape end-to-end, from managing battlecards and competitive tools to delivering high-impact enablement sessions that keep our field teams ahead of the market.
Youll partner closely with Product, Sales, and Solutions Engineering to translate product capabilities and competitive features into compelling narratives that drive pipeline and accelerate deals. This role is equal parts analyst, educator, and strategic advisor.
What youll do:
Competitive Intelligence:
Own and manage the companys competitive intelligence platform and tooling, ensuring data is current, accurate, and actionable.
Develop, maintain, and continuously refine battlecards for key competitors, incorporating positioning, differentiators, objection handling, and proof points.
Produce regular win/loss reports by gathering data from CRM, interviews, and deal debrief sessions; synthesize findings into strategic recommendations for sales and product leadership.
Monitor competitor product releases, pricing changes, marketing campaigns, and customer reviews to proactively identify threats and opportunities.
Deliver competitive briefings to sales and GTM stakeholders on a regular cadence.
Sales & SE Enablement:
Design and deliver structured enablement programs that train the Sales and Solutions Engineering teams on competitive positioning, objection handling, and differentiated value messaging.
Host regular sessions with SEs to walk through new product features and capabilities, ensuring the field is always current and confident in demos and technical conversations.
Create and maintain high-quality enablement assets including playbooks, cheat sheets, training decks, and on-demand learning resources.
Serve as the go-to resource for the field during active competitive deals, providing real-time intelligence and talk tracks.
Product & Cross-functional Collaboration:
Partner with Product Management and Product Marketing to deeply understand new features, roadmap priorities, and positioning as they evolve.
Translate product updates into field-ready messaging, ensuring Sales and SE teams can confidently articulate new capabilities from day one of launch.
Feed competitive insights and customer feedback back to the Product team to inform roadmap decisions and messaging strategy.
Collaborate with Marketing on external-facing competitive content and campaigns where appropriate.

The Growth Marketing Lead will own how shows up in the market, and how we turn our product and engineering execution and outcomes with customers into momentum, demand, and qualified leads.

You will deeply understand our platform, our users, and our ICP, then translate that into messaging, content, campaigns, and distribution that consistently generate interest. This is not a role focused on process, decks, or maintaining a brand book. It is a builder role focused on speed, creativity, and outcomes.

You will decide what we publish, where we publish it, what narratives we lead with, and which events or conferences matter. You will move quickly, experiment constantly, and create leverage through AI and smart ideas. An idea that comes up in the morning can ship by the evening.

This role is ideal for someone who thrives in high autonomy environments, sees opportunities where others see constraints, and knows how to create momentum that makes hard to ignore.



Key Responsibilities

Narrative, Content, and Distribution

Translate complex product capabilities into simple, outcome-driven, clear stories that create curiosity and urgency
Identify what makes our ICP care, engage, respond, convert, and develop person-based messaging that matches the buying dynamics in health systems
Build a library of proof: case studies, before/after workflows, why now narratives, ROI/quality storylines
Own channel strategy and distribution across LinkedIn, email, partnerships, communities, and events


Growth, Funnel, and GTM Ownership

Build and run experiments to generate inbound leads and qualified meetings
Own performance across the funnel: awareness → interest → lead → meeting
Define which conferences, partnerships, and market moments matter , and lead execution


What Success Looks Like

A steady drumbeat of credible proof: success stories from hospital users and partners
Durable pipeline health. Diversified sources, strong ICP fit, and repeatable campaigns that reliably create opportunities.
Clear, repeatable messaging that can be used in the sales process, and which customers repeat

we are seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, youll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search.
Youll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. Were looking for someone who is AI-native and tech-savvy, able to integrate new tools and automation into daily work.
As a Paid Acquisition Specialist, youll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment.
Were looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
What am I going to do?
Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI-driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Serve as the paid acquisition teams main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

We are looking for a Growth Conversion Manager to own A/B testing and personalization across our localized websites and support key organic and lifecycle initiatives. You will focus on improving lead generation and funnel progression by creating relevant, high-performing experiences for global audiences. Working closely with the SEO, Lifecycle, Localization, and Regional Marketing teams, youll ensure experiments align with regional needs and broader growth goals.
Owning CRO tools such as chatbots, overlays, and product tours, youll design, test, and optimize pop-ups, chatbot flows, and interactive demos to increase engagement and conversions. Youll use data and experimentation to identify opportunities, scale successful learnings, and continuously improve the user experience across markets while maintaining a thoughtful balance between speed, quality, and impact.
Your responsibilities:
Own A/B testing/Personalization planning, execution, and analysis - focus on:
Localized websites - partner with Localization Manager
Lead generation across all websites - partner with SEO
Support lifecycle team initiatives
Collaborate with RMMs on market-specific lead-gen activities
Lead and oversee website layovers strategy:
Trendemon
Strategize and deploy high-impact pop-ups and banner campaigns
Own A/B testing of popup and banner variants
Support personalization goals
Chatbot
Manage the Drift bot and new pilot tools (e.g AI bots) by identifying the right triggers, conversational paths, and handoff behaviors
Own A/B testing of chatbot variants
Navattic (product tour)
Take ownership of Navattic to improve website user experience.
Collaborate with PMM to leverage this tool for better product exposure on the website.

Were looking for a strategic and hands-on DIrector of Pricing to lead pricing strategy and execution. This is a greenfield opportunity-youll be our first dedicated pricing and packaging leader, reporting to our VP of Product Marketing. This role is ideal for a pricing expert who combines analytical rigor with business acumen.
Youll be responsible for designing and optimizing pricing models, packaging strategies, commercial governance and monetization frameworks that align with customer value and drive sustainable growth. The scope of monetization focus covers all customer segments (from SMB to Enterprise), global and local coverage, and a wide range of industries. This is a high visibility, rare opportunity to create meaningful impact quickly and lay foundations for long term business performance.
Job responsibilities
Own pricing strategy, execution, and optimization across different product lines and customer segments (SMBs to Enterprise, regional pricing, and discounting approaches, etc.)
Guide value-based pricing analysis and competitive benchmarking
Design and test new pricing models, bundles and packaging structures to support land and expand motions
Develop pricing governance, discounting frameworks, and deal support matrixes
Partner with GTM, Product, and Finance to ensure pricing supports business goals
Build scalable processes for pricing analytics and iteration, along with AI-driven insights for developing and testing new hypotheses
Work cross-functionally to drive successful implementation and deployment of new pricing and packaging structures
Influence product roadmap with pricing insights and packaging strategy.

We are looking for a Senior Internal Communications Manager to join our Israels communications team - a strategic thinker and hands-on creator who knows how to turn complex ideas into stories people actually want to read, watch, and share. Reporting to the countrys communications lead, this role will lead creative communications ideation, and shape the internal narrative across our Israels growing footprint. Youll take part in ideation, storytelling, and content creation that strengthens employee engagement and connects teams to our mission, strategy, and culture. Youll partner closely with leadership, engineering, product, HR, and global communications to deliver internal communications that inform, inspire, and align

As part of the global corporate communications group, our internal communications team connects employees to the companys mission, strategy, and culture through meaningful content. This role will lead internal communications programs for Israel, support leadership communication, manage internal channels, and produce content that informs, inspires, and aligns our teams. Together, we foster a strong employee community and a shared understanding of our mission. This is a unique opportunity to work with exceptional talent and help shape the company`s story.

What you'll be doing:

Lead ideation, copywriting, and hands-on content creation for internal channels, including newsletters, presentations, intranet, all-hands, leadership updates, social content, and employee campaigns - from concept to final execution.
Contribute to internal communications strategy and execution for Israel, ensuring alignment with global messaging and company priorities.

Partner with HR, Site Services, Payroll, IT, Legal, Stock, and site leadership on communications that support organizational updates, onboarding, cultural initiatives, employee programs, site events, and key business objectives.

Manage Israels internal communication channels to maintain clear information flow, consistent messaging, and employee relevance.

Partner with leadership to develop messaging, talking points, and materials for employee events and key communications, and serve as a communications advisor.

Collaborate with the global internal communications team to share best practices, provide local insights, and implement global initiatives.

Write and review messaging to ensure transparency, consistency, accurate branding, and clear voice.

Measure communications effectiveness through feedback and analytics, support issues-related messaging, and contribute to employee-brand efforts such as Best Companies to Work For surveys.