דרושים » פרסום שיווק ויחסי ציבור » אחראי.ת פרסום ודיגיטל לחברת Cal- משרה זמנית

we are looking for a Content Marketing Manager.
You will be a Content Manager on Content team, responsible for planning, producing, and managing content across campaigns, product initiatives, and events.
The role focuses on turning complex topics and products into clear, consistent, and effective content for multiple audiences and funnel stages. You will work closely with product marketing, demand generation, events, and sales to support go-to-market priorities with high-quality, well-structured content.
The day-to-day:
Plan, write, edit, and manage content assets including blogs, white papers, landing pages, email copy, and campaign messaging
Support product launches and GTM initiatives with aligned narratives and supporting content
Collaborate with product marketing, demand gen, events, and sales on briefs, messaging, and timelines
Own content projects end-to-end, from briefing and outlining through reviews and delivery
Adapt and repurpose content across formats, channels, and funnel stages

We are looking for a hands-on Performance Marketing Manager to own lead generation.
You will be fully responsible for turning our positioning into measurable outcomes, specifically qualified meetings and pipeline creation.
What You Will Do:
Plan and execute paid acquisition campaigns (Google, LinkedIn, Meta, etc.)
Own lead generation targets and CPL performance
Manage and optimize campaign budgets, bidding, and targeting
Build and optimize landing pages and conversion funnels
Run A/B tests on ads, creatives, and messaging
Build, test, and refine messaging independently for a complex B2B infrastructure product
Execute SMM activities (organic posting and support for paid campaigns)
Create marketing assets independently: ad copy, concepts, short-form video, and landing pages (with design support for visuals)
Use AI tools (e.g., ChatGPT, automation tools) to accelerate campaign creation, testing, and optimization
Analyze campaign performance and provide clear weekly insights
Optimize B2B and B2B2X acquisition funnels
Collaborate with sales to improve lead quality and conversion
Identify and scale new acquisition channels and experiments
Ensure proper tracking, attribution, and reporting (GA4, HubSpot, etc.).