As we continue to evolve our digital strategy, we are hiring a Digital Marketing Manager to lead a restructured approach to web and digital performance, focused on infrastructure, process optimisation, and external partner coordination.
This role is responsible for owning and optimising our digital infrastructure and lead capture journey, with a particular focus on website performance, conversion rate optimisation, and external agency management.
The position forms part of a broader shift in our marketing structure, moving from internally executed campaign activity to a more scalable, partner-delivered model.
Youll work closely with Marketing, Sales, RevOps, and our agency partners to ensure our website and related channels are structured, maintained, and optimised for conversion, turning interest into pipeline with clarity and efficiency.
This role requires working from our Ramat Gan office a minimum of 3 days per week to enable close collaboration with Marketing, Sales, and Revenue Operations, around digital workflows, routing logic, and system handoff processes.
What You'll Do
Own the performance, structure, and user experience, with responsibility for web navigation, technical SEO, and high-intent conversion paths.
Coordinate and manage delivery across external agency partners, including SEO / GEO / AI search, website development and infrastructure, paid social and media buying.
Define and manage clear briefs, delivery timelines, and performance KPIs for all agency‑led digital activity.
Optimise key website pages (e.g. Request a Demo, Pricing, Consultation) for lead quality and conversion, using behavioural data, A/B testing, and funnel diagnostics to improve conversion quality.
Own the operational configuration of marketing automation workflows, ensuring accurate lead capture, routing, and data integrity across the website and CRM. Partner with Sales to improve speed-to-lead, lead quality, and funnel progression.
Track and analyse digital performance, user behaviour, and funnel health to identify optimisation opportunities.
Maintain reporting on website performance, digital acquisition, and conversion metrics to support ongoing decision‑making.
Work cross‑functionally to ensure digital execution aligns with defined revenue processes and system requirements.
Requirements: 5+ years of experience in B2B digital SaaS marketing (sales-led, not product-led, preferred).Proven experience managing external agencies across SEO, paid media, and web development.
Strong working knowledge of WordPress infrastructure, technical SEO, and web performance optimisation.
Hands-on experience with Marketo or similar marketing automation platforms, with a focus on lead processing, workflow configuration, and system handoff.
Familiarity with AI tools for content performance, SEO, and A/B testing.
Strong analytical skills with experience using behavioural data to improve digital journeys.
Understanding of funnel attribution and web-to-CRM handoff processes.
Experience working closely with Sales and Revenue Operations.
Ability to manage multiple priorities and stakeholders in a fast-paced environment.
High attention to detail, with a structured and outcome-driven approach.
Excellent communication skills in English and Hebrew.
This position is open to all candidates.