דרושים » פרסום שיווק ויחסי ציבור » ניהול מוצר בתעשייה גלובלית-שווקים בחו"ל

we are looking for a Product Marketing Lead.
As a Product Marketing Lead youll help define how our products show up in the market and tell the story of how we drive real value for our customers.
Key Responsibilities:
Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
Create clear and compelling product messaging and positioning that communicates value to target audiences.
Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases.
Enable Sales and Customer Success teams with effective collateral, training, and competitive insights.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like us- and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

We seek a Product Marketing Manager to drive adoption and growth of advertising solutions for customers across our applications and future applications and service across EMEA's businesses. The role is part of our PMM team whose mission is to accelerate product and business growth through market and audience expertise. We are the "Voice of Product in International Markets and the voice of International Markets in Product".
As the Market PMM, you will be responsible for bringing in market insights, influencing product strategies, driving holistic go-to-market strategies to drive awareness, adoption and growth of our ad products across the markets. You will work with Sales, and cross functional teams to ensure all efforts are aligned from inception to launch and beyond - and communicated clearly and with empathy to all key stakeholders. This is a full-time position.
Product Marketing Manager, EMEA Responsibilities
Be the product go-to-market lead across our priority ad products, and own product growth and adoption across EMEA
Partner with regional sales leadership and other cross-functional teams to drive product adoption and revenue growth for our advertising solutions across EMEA. Lead and execute the go-to-market strategies for the region
Drive product adoption growth using levers such as cross-functional partners, our external marketing partners, communications and PR, thought leadership, and traditional marketing & events
Plan and execute against local go-to-market strategies which include delivering product trainings, client segmentation lists, product positioning and narratives through the lens of Advertisers to drive business outcomes
Act as the voice of the market to global product teams. Collaborate with in-market Sales teams to synthesize market opportunities backed with data, and communicate customer problems and feedback, to influence product strategy and roadmaps.

Power the Future with us! At SolarEdge (NASDAQ: SEDG), we're a global leader in smart energy technology, with over 3,000 employees, offices in 30 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. SolarEdge offers amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work. SolarEdge is seeking an experienced and hands-on Team Leader to drive the Go-to-Market (GTM) strategy and execution for the Commercial & Industrial (C&I) segment. This role will be responsible for managing a diverse and high-impact team including Marketing, Product Marketing, Technical Writing, and Training professionals. The Team Leader will set direction, define priorities, and ensure high-quality execution across all GTM initiatives supporting the C&I business. The role owns the end-to-end GTM marketing framework - including positioning and messaging, product launches, sales enablement, training programs, and technical content - driving market adoption and supporting revenue growth across global markets. The ideal candidate combines strategic thinker, strong operational leadership and execution-driven leader. Someone who can define priorities to meet business needs, align cross-functional stakeholders, and personally dive into content, messaging, and launch execution.

Country:
Israel

City:
Herzliya

Were looking for an action-oriented Product Marketing Manager who is excited to join a fast-growing company with a disruptive product and global impact. Youll be part of our high-performing Product Marketing team, playing a key role in shaping our go-to-market strategy, product launches, and messaging - with a strong emphasis on content creation and storytelling.

This role is ideal for someone who loves translating complex products into clear, compelling narratives and enjoys owning content end-to-end, from strategy to execution.

What youll do:
Own and execute key elements of our product marketing and GTM strategy.
Develop clear, persona-based messaging that communicates our value proposition and differentiates us in the market.
Lead product launches end-to-end, including positioning, messaging, and launch assets.
Create high-quality written content across multiple formats, including:
Website and landing page copy
Product and solution pages
Sales enablement materials (pitch decks, one-pagers, battlecards)
Product guides, blogs, and thought leadership content
Manage and continuously optimize website and support site content to ensure accuracy, consistency, and alignment with the latest messaging.
Create and script product guide videos that clearly demonstrate product capabilities and customer value.
Collaborate closely with Product, Sales, Customer Success, and Marketing teams to ensure consistent messaging across all touchpoints.
Support digital campaigns, events, and other GTM initiatives with strong messaging and content.

Were hiring a Senior Product Manager to lead product activation and adoption, with a strong focus on in-product enablement- designing guidance, onboarding, and embedded learning experiences that help customers realize value faster.
What Youll Be Doing
Own the end-to-end activation journey: onboarding, time-to-first-value, and recurring usage patterns.
Design and ship scalable in-product guidance and enablement experiences that help users understand what to do next- and why.
Define what knowledge belongs in-product vs Academy vs Docs, and ensure consistency across surfaces.
Build measurable systems for improving adoption: instrumentation, funnel analysis, experimentation, and iteration.
Partner with GTM (Sales, CS, Support) to reduce friction, align rollout expectations, and improve customer success outcomes.

About us
A leading supplier of SoCs, microcontrollers and security hardware solutions for tier-1 customers in the computing and server business. A self-contained design center, spanning from product management, system and chip architecture, through design, software development, system engineering and production. The group works closely with major customers, primarily key US Based OEMs in the computing and cloud space, to develop semi-custom, innovative solutions for a wide range of application platforms. Our products combine unique sets control, management, and advanced security solutions, enabling our customers to establish differentiation in their end markets.
We are seeking an experienced Product Marketing Manager (PM) for Baseboard Management Controller (BMC) SOC product in the Server domain. This role requires a blend of technical expertise, business acumen, and strong leadership skills to successfully manage semiconductor products in a competitive and rapidly evolving market. The successful candidate will play a crucial role in driving our Product Strategy, enhancing market presence, and contributing to the company's growth in the competitive semiconductor industry. Outbound Responsibilities Customer Engagement
* Serve as the primary contact for all customer interactions. Sustain current business activities and relationships while exploring new opportunities, products, and markets.
* Act as the liaison between customers, sales teams, and internal stakeholders, ensuring alignment and addressing customer needs.
* Engage in technical discussions with customers to gather feedback, understand requirements, and provide expert solutions. Industry Engagement
* Remain updated on industry developments, trends, competitor products, and new technologies.
* Build and maintain strategic relationships with key enablers and suppliers within the cloud semiconductor industry Inbound Responsibilities: Product Strategy and Planning
* Develop and maintain comprehensive product roadmaps that align with market trends and company objectives
* Understand customer needs, competitive landscape, and emerging technologies
* Collaborate with customers and engineering teams to define clear product requirements and specifications.?Product Development:
* Manage the product for its entire lifecycle from concept to end-of-life
* Prioritize product features and enhancements based on market demand and business objectives
* Lead cross-functional teams to ensure efficient product development and timely delivery, working closely with Engineering Program Managers
* Create compelling business cases to justify new product initiatives
* Manage product budgets, including cost control and pricing strategies.