דרושים » פרסום שיווק ויחסי ציבור » דרוש/ה אנליסט/ית שיווק ומסעות לקוח

We are looking for an experienced marketing automation manager to join our Marketing team and build strategies to fuel our qualified lead pipelines, engagement, and brand awareness for our solutions.
The ideal candidate will have a deep understanding and hands-on experience of the digital marketing and automation landscape and a proven track record in scaling startups. We are big Hubspot fans!
In this role you will be tasked with building strategies for email marketing and nurturing campaigns, build complex workflows for lead funnels and scoring, intent scoring, marketing programs tracking, advanced analytics and more. The goal is to ensure our marketing processes are visible, optimized and effective, and provide the best possible support for our global sales teams.
This role is full-time and is based in Herzliya, Israel.
Responsibilities
Develop and implement a detailed marketing automation strategy to increase qualified leads, as well as build effective scoring and intent indications across various marketing programs.
Drive the development and execution of targeted account-based marketing strategies, primarily via email marketing, encompassing account list development, targeted marketing tactics, and effective measurement of results.
Manage our company's website, including managing the website developers and designers, and continuously optimize to ensure optimal visibility and engagement.
Drive success by developing and creating advanced analytics capabilities and to monitor campaign performance, effectiveness, online engagement, awareness, and more.
Work closely with our BRD team and sales executives worldwide to collaborate on marketing and campaigns, analytics and reporting and ensure we meet our goals.
Collaborate with our internal security teams to ensure all our digital assets and content are secure.
Build a strong foundation across the entire team and foster a culture of collaboration, creativity, and continuous improvement.

We are looking for a highly motivated and intellectually curious Marketing Analyst to join our Growth team. Reporting directly to the Director of Growth, this role is pivotal in advancing our data discipline and driving efficiency across our marketing and sales operations.
You will leverage deep analytical insights to identify growth opportunities, optimize performance, and directly contribute to Nayaxs strategic GTM success in the evolving landscape of AI Marketing.
Your key responsibilities will include:
Impact Growth Strategy: Enhance marketing analytics to identify, surface, and conduct deep-dive analyses into marketing performance (paid, email, content, webinars, events) to identify drivers of growth, waste, and opportunities and scale the highest ROI channels.
Innovate & Diversify: Ideate, explore, and test new growth channels, leveraging AI and automation, to diversify and scale sales operations and GTM pipeline.
Optimize GTM Funnel: Track funnel metrics and lead quality, and make iterative improvements to boost conversion rates. Segment target audiences and conduct cohort analyses to guide personalization, experimentation, and retention strategies.
Data Storytelling: Build, manage, and optimize dashboards and reporting frameworks (e.g. for funnel metrics, channel performance, ROI) and Transform complex data sets into clear, actionable insights and compelling presentations for executive stakeholders.
Collaborate cross-functionally to embed data-driven decision making across marketing department to define and standardize key definitions, metrics, and data governance to ensure alignment and consistency