Were looking for an action-oriented Product Marketing Manager who is excited to join a fast-growing company with a disruptive product and global impact. Youll be part of our high-performing Product Marketing team, playing a key role in shaping our go-to-market strategy, product launches, and messaging - with a strong emphasis on content creation and storytelling.

This role is ideal for someone who loves translating complex products into clear, compelling narratives and enjoys owning content end-to-end, from strategy to execution.

What youll do:
Own and execute key elements of our product marketing and GTM strategy.
Develop clear, persona-based messaging that communicates our value proposition and differentiates us in the market.
Lead product launches end-to-end, including positioning, messaging, and launch assets.
Create high-quality written content across multiple formats, including:
Website and landing page copy
Product and solution pages
Sales enablement materials (pitch decks, one-pagers, battlecards)
Product guides, blogs, and thought leadership content
Manage and continuously optimize website and support site content to ensure accuracy, consistency, and alignment with the latest messaging.
Create and script product guide videos that clearly demonstrate product capabilities and customer value.
Collaborate closely with Product, Sales, Customer Success, and Marketing teams to ensure consistent messaging across all touchpoints.
Support digital campaigns, events, and other GTM initiatives with strong messaging and content.

we are looking for a Senior Product Marketing Manager.
As a Senior Product Marketing Manager, collaborate with marketing and product teams to enhance presence and influence in the market. Partner with demand and growth marketers to create strategies for engaging customers through key marketing initiatives. Contribute significantly to growth by driving product adoption across diverse audiences comprehensively and on a large scale.
As a Senior Product Marketing Manager, you will be responsible for:

Creating a foundation for teams/stakeholders, understanding each product's technical capabilities, highlighting product-market fit, value drivers/product positioning.
Working closely with product teams to define the product vision for different personas, and product-led growth strategies for self-service cloud customers
Delivering high value user journeys that drive customers to greater adoption and usage across the Zero Trust security portfolio.
Driving engagement for different stages of user growth through innovative stories around our solutions.
Collaborating with Marketing, Sales/Product teams, creating awareness and demand strategies and tactics for product releases and customer stories.
Designing effective educational materials, programs, plays/campaigns that drive awareness and adoption metrics, aligning with Product Marketing leadership..

This role requires a unique combination: the ability to grasp highly technical concepts and translate them into compelling narratives, combined with strategic thinking to develop data-driven go-to-market strategies that deliver measurable business impact.




What you'll do:

Own a product domains from a PMM perspective, including strategy, positioning, messaging, adoption, and growth initiatives
Plan and execute comprehensive go-to-market strategies to drive growth across new, and existing business
Lead major GTM efforts and ongoing product marketing operations, activating strategies across multiple channels through sales enablement, content marketing, demand generation, and adoption campaigns
Develop compelling, differentiated messaging that resonates with our target audience and drives measurable business impact
Work alongside product, marketing, sales, partnerships, and customer success teams to identify and act on growth opportunities
Drive cross-functional initiatives independently, taking full ownership from strategy through execution
Continuously adapt to changing market dynamics and shifting priorities while maintaining focus on outcomes

Power the Future with us! At our company we're a global leader in smart energy technology, with over 3,000 employees, offices in 30 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery Storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. we offer amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work. we are seeking an experienced and hands-on team leader to drive the Go-to-Market (GTM) strategy and execution for the Commercial & Industrial ( C &I) segment. This role will be responsible for managing a diverse and high-impact team including Marketing, Product Marketing, Technical Writing, and Training professionals. The team leader will set direction, define priorities, and ensure high-quality execution across all GTM initiatives supporting the C &I business. The role owns the end-to-end GTM marketing framework - including positioning and messaging, product launches, sales enablement, training programs, and technical content - driving market adoption and supporting revenue growth across global markets. The ideal candidate combines strategic thinker, strong operational leadership and execution-driven leader. Someone who can define priorities to meet business needs, align cross-functional stakeholders, and personally dive into content, messaging, and launch execution.

Country:
Israel
City:
Herzliya