Were looking for a Senior Content Specialist who can create scroll-stopping content, transform subject matter expertise into storytelling, and support big brand moments and business narrative to drive market awareness and engagement.

Our marketing team leads with creativity, storytelling, and a clear mission to make compliance impossible to ignore.

This is a maternity leave cover position, with an expected duration of one year.



What Youll Do

Content Creation & Editorial Leadership

Write compelling content across formats: blogs, eBooks, long-form thought leadership, social posts, newsletters, and video scripts.
Translate technical input (webinars, SME interviews, panel discussions) into engaging narratives.
Collaborate with SMEs to respond in a timely manner to market and regulatory events.
Translate business objectives, strategic focus, and product messaging into external-facing thought leadership / value-added content that connects with prospects and supports sales enablement.
Maintain our editorial calendar and work closely with stakeholders to ensure alignment across all teams.
Content Repurposing & Distribution

Repurpose high-impact content into modular assets: infographics, landing pages, and social series and carousels.
Draft and distribute content across Shields owned channels, working with Demand Gen and Marketing Ops to ensure performance is tracked.
Social Media & Voice Development

Craft creative social copy that brings Shields voice to life on LinkedIn and other emerging channels.
Support employee advocacy by preparing content templates and story-driven snippets to amplify Shields messages and content.
Manage our social calendar across all relevant audience touchpoints and work with stakeholders where needed to ensure alignment.
PR & Awards Writing

Manage external PR agency across press releases and awards submissions.
Build media-friendly messaging and human-centered headlines for recognition moments.
Freelancer Management

Manage freelance writers and editors to ensure delivery speed, quality, and tone consistency.
Provide briefs, creative direction, and feedback for outsourced projects as needed.

We are looking for a dual-threat digital expert to join our ads revenue team. This hybrid role is split between Ad Operations and Audience Strategy.
You will be responsible for the technical health of our advertising stack (GAM/SSPs) while simultaneously acting as the primary consultant for our sales team on audience data.
The ideal candidate understands how to pull the technical levers of yield management and how to translate complex data sets into high-value audience packages for advertisers.
Responsibilities:
Ad Operations & Campaign Management
Inventory Management: Manage the end-to-end setup, delivery, and optimization of campaigns within Google Ad Manager (GAM).
Programmatic Oversight: Maintain and optimize connections with various SSPs and header bidding partners.
Yield Optimization: Monitor and adjust floor prices across various tiers to maximize RPM and reduce wasted inventory.
Troubleshooting: Act as the lead for technical discrepancies, creative QA, and debugging delivery issues.
Reporting: Generate daily/weekly performance reports for internal stakeholders, focusing on fill rates and technical health.
Operational leg of programmatic curation, PD and PG campaigns.
Follow the ad delivery process, ensuring correct implementation and functioning across different channels.
Work closely with the Sales and AM team to debug errors related to ad creatives, tag implementations, and third-party programmatic partner integrations.
Manage and maintain a healthy ads.txt ID list.
Work with internal stakeholders to ensure brand safety and compliance with ad policies.
Technical support of the partners QBR preparation.
Supporting smaller technical projects and action plans based on partner feedback.