דרושים » פרסום שיווק ויחסי ציבור » Marcom Professional

Were looking for a content-first, SEO-savvy Product Marketing Manager who can distill technical complexity into compelling stories and actionable assets. Youll own the full product marketing lifecyclefrom market and competitive intel to content creation, analyst briefings, and sales enablement. Were not looking for a task-takerwere looking for someone who will own product marketing end-to-end, and make it impossible to imagine how we did it without them. If you have a sharp eye for detail, a startup mindset, a knack for balancing multiple projects simultaneously, and a passion for cybersecuritywe want to hear from you.

Responsibilities
What Youll Do:

Content Creation and SEO:

Own and execute a high-volume content strategy: SEO pieces, blogs, landing pages, whitepapers, eBooks, datasheets, and more
Ensure all content is optimized for SEO and LLMs, technically accurate, and aligned to Valence messaging
Leverage AI tools (responsibly) to scale content production and speed time to market
Create content mapped to key stages of the funneltop-of-funnel thought leadership, mid-funnel technical deep dives, and late-stage decision enablement assets
Write everything from in-depth reports and whitepapers to concise, visually appealing datasheets and infographics
Create short-form video content for LinkedIn, YouTube, etc., with technical insights, campaign ideas, and thought leadership
Take full ownership of content development, review, and delivery
Be the Glue between Product and GTM Teams:

Lead and foster close collaboration with the product team (based in Israel) through initiating regular syncs and planning sessions to translate roadmap and capabilities into customer-centric messaging
Its not your first rodeo owning a product launch end-to-end and prioritizing flawless execution
Be the connective tissue across product, sales, marketing, and executive teams, and ensure internal alignment and drive momentum across go-to-market efforts
Take initiative, ask questions, pressure test your knowledge, and never settle for surface-level understanding
Sales Enablement and Competitive Intel

Lead sales enablement: battlecards, messaging briefs, customer-facing slides, and objection handling
Own competitive intelligence, including ongoing tracking, analysis, and updates
Own core messaging and differentiation frameworks for products and features
Partner closely with sales to craft prospecting cadences, sales training, and tools that resonate with technical security leaders
Deliver concise, compelling messaging to help the sales team articulate why Valence is a must-have
Lead sales enablement sessions with real impactnot just presentations, but guidance that helps deals close faster
Analysts, Media, and Market Engagement

Own all analyst relations: briefings, inquiries, messaging prep, and follow-up
Proactively manage and maintain relationships with key analyst firms
Work closely with Valences PR team to produce content for media opportunities and craft rapid response content for cybersecurity news and thought leadership
Stay plugged into market research and dynamics and use them to sharpen positioning and influence roadmap and go-to-market
Represent Valence at speaking engagements, webinars, and industry events

We are seeking a highly motivated and experienced Strategy Consultant to join our dynamic Strategic Services team based in our Tel Aviv office with a hybrid working model. As a Strategy Consultant, you will play a pivotal role working with a portfolio of clients- designing project plans and roadmaps addressing their business needs, developing strategic recommendations, supporting junior analysts on project deliverables, and building client relationships. Your expertise in data analysis, problem solving, strategic thinking, and project management will contribute to the success of our client projects. You will also work collaboratively with leadership and across multiple internal functions on strategic and commercial activities that will drive team and business growth to scale Professional Services.



Key Responsibilities:  

Act as a role model: setting standards for Strategic Services, demonstrating CRM expertise, thought leadership, supporting practice transformation activity, and coaching/developing team members.
Lead project activities such as planning, timeline management, and coordination of cross-functional teams to ensure successful delivery.
Assess an organizations key business objectives and challenges through stakeholder interviews, discovery sessions, requirements gathering, benchmark exercises, and other consultative approaches to formulate vision, strategy, and implementation roadmap for clients.
Collaborate with cross-functional teams to develop actionable and innovative marketing strategies leveraging services and capabilities that address client challenges and drive business growth.
Support data analysts in identifying and solving complex business problems, analyzing data for insights, synthesizing recommendations, and formulating compelling business cases. Manage end-to-end delivery from problem solutioning, strategy prioritization, implementation, to impact measurement.
Manage and build relationships with clients primarily across EMEA (with potential to expand globally). Serve as the key day-to-day point-of-contact for clients, representing and Professional Services in meetings, workshops, and strategic discussions. Present insights, findings, and recommendations to drive impactful outcomes.
Conduct thorough research and analysis of industry trends, competitive landscapes, and internal company data to identify key insights and opportunities for clients.
Prepare well-structured, concise, and compelling presentations, reports, and documents to communicate findings, insights, and recommendations to clients and internal teams.
Stay updated on industry trends, emerging technologies, and best practices in strategy consulting to bring fresh perspectives and innovative ideas to client engagements.