דרושים » פרסום שיווק ויחסי ציבור » Senior Marketing Data Analyst

Analyze and interpret marketing data, including customer behavior, campaign performance, and market trends, to identify insights and opportunities for business growth
Leverage multiple complex big data sets to identify patterns, trends, opportunities, and threats to our marketing operations
Monitor and report on key performance indicators (KPIs) to track the effectiveness of marketing campaigns and initiatives
Develop and maintain dashboards and reports to communicate insights and recommendations to senior leadership
Use advanced analytics, data mining, business intelligence, and statistical tools, combined with a strategic and industry point of view, to drive marketing growth
Continuously identify and implement improvements to marketing processes and systems to increase efficiency and effectiveness
Be a leader in the marketing analysis field in the company

Datasets, Reporting & Dashboards: Build complex datasets that will be used for creation and maintenance of intuitive dashboards and recurring reports that effectively communicate key findings and recommendations to stakeholders and leadership.
Control and tracking: build and set up KPIs tracking system across the user funnel, from user acquisition to stickiness , retention and LTV.
Data Exploration: Leverage large and diverse datasets to uncover patterns, trends, and potential growth drivers across all marketing channels.
Insight Generation: Analyze and interpret complex B2C and user data (customer behavior, results, market trends) to identify key insights and opportunities for optimization.
Performance Optimization: Monitor key performance indicators (KPIs) to evaluate effectiveness, identify areas for improvement, and drive continuous optimization of user acquisition and engagement efforts.
Cross-Functional Collaboration: Partner closely with business managers, product teams, analysts, and data engineers to provide analytical support for strategic decision-making and business planning.
Process Improvement: Proactively identify opportunities to optimize analytics processes, automate reporting, and enhance data accuracy.

MA?LYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide, MA?LYS is on track to become one of the biggest body care brands in the world. We are a team of people who want to make lasting, impactful changes, live (and love) to see results, innovate with passion, and love a good sense of humor. As our Senior Marketing Analyst , you will play a pivotal role in enhancing our digital marketing performance and overall business growth. You’ll work in a data-driven environment focusing on continuous improvement and optimization.
Your life at MA?LYS will look like...

* Monitor and analyze marketing data to identify trends and translate them into clear, actionable recommendations that drive performance optimization.
* Dive into data from multiple angles to uncover growth opportunities and understand how creatives impact overall activity and results.
* Build and maintain dashboards and visualizations that make performance insights accessible and intuitive for end users.
* Evaluate and compare different attribution methods to better understand channel impact and improve decision-making.
* Plan, execute, and analyze experiments (A/B tests, lift tests, etc.), assess their statistical significance, and extract meaningful action items to continuously improve performance.
You will thrive in this role if you have…

* 4-5 years of experience as a Data Analyst in a data-driven business.
* BSc/BA in Mathematics, Statistics, Computer Science, Economics, or a related field.
* High proficiency in SQL - a must.
* Experience with data visualization tools (e.g., Looker, Tableau, Power BI, etc.).
* Experience working with online marketing data and a solid understanding of key metrics (ROAS, CAC, CTR, etc.).
* Thorough understanding of attribution and marketing measurement.
* Hands-on experience with A/B tests and/or lift tests and their underlying statistical methodologies - an advantage.
* Familiarity with online marketing platforms (Facebook, Google, Snapchat, etc.) – an advantage.
* Experience with R and/or Python – an advantage.
* Experience in retail and e-commerce or adtech – an advantage.

We are looking for a bright, resourceful, and enthusiastic Bachelors degree graduate to join our Customer Success team as a b Performance Analyst. This position is especially suitable for graduates in Communications, Business Management, Economics, Marketing, or similar fields.
This is an amazing opportunity to dive deep into the world of AI, online marketing, PPC, creative analysis, and reporting.
This position requires a creative and outside-of-the-box mindset, with the ability to watch creatives and understand the thought and strategy behind them, in order to translate them into value.
Key Responsibilities:
Ownership of all creative and analysis-related projects, including: Creative mapping, integration QA, reporting & analysis, and client presentations.
Existing client adjustments based on additional requests (internal and external) for more client value.
Feature standardization and taxonomy for all current and future Alison clients.
Studying new clients and meeting them for introductory sessions to understand their needs.
Collect and analyze data from marketing campaigns to measure their effectiveness and provide actionable insights for future strategies.
Additional ad-hoc assignments related to features, client requests, additional CSM projects, and technical projects.

Required Growth Performance Manager
The opportunity
As a Performance Manager, you will leverage our advertising platform to optimize key strategic gaming accounts, driving revenue growth through advanced data analytics and strategic insights.
This role requires a high level of analytical expertise, strategic thinking, and a deep understanding of game economies.
What you'll be doing
Conduct data analysis to identify trends and insights, executing strategies to optimize user acquisition activity.
Collaborate with account management teams to support and optimize key gaming accounts, ensuring client satisfaction and success.
Communicate with advertisers on providing suggestions to optimize campaigns and improve user acquisition strategy.
Work closely with internal teams to implement improvements, develop new features, and adjust strategies to ensure client success.
Develop and present client-facing materials, including partnership decks, case studies, and presentations to drive business development efforts.

Develop and implement analytical solutions to support personalised data-driven communication, leveraging SQL, data visualisations and advanced tooling.
Identify trends and opportunities through advanced data analysis, modelling, and visualisation. Translate those findings into actionable insights.
Bridge cross-functional teams (CRM, product, Engineering, Monetisation) to understand the user needs, segmentation opportunities, and business goals.
Monitor and report on key performance indicators (KPIs) to track the pain points and opportunities for the business to improve user engagement and optimize communication effectiveness.

We're looking for an experienced, commercially minded Business Operation Specialist to drive growth across core and new customer segments with a strong emphasis on technical skills and analytical rigor.

You Will:

Develop and maintain pricing/economic models, run sensitivity analyses, and identify business risks and mitigations, and translate findings into clear recommendations and execution roadmaps.
Analyze statistical data (descriptive and inferential), identify trends and causal drivers, and draw rigorous, data-backed conclusions to inform strategy
Monitor customer trends, competition, and segment dynamics; define strategies to capture opportunities and defend against threat
Build yearly/quarterly/monthly plans aligned to market strategy, leveraging pricing, product bundles, and marketing tools, and introduce new ideas to grow profitability. Provide cross-functional support for the Israeli site's operations and needs.
In partnership with analytics, optimize engagement and unit economics for maximum profitability.
Produce crisp analyses and business deep-dives that explain performance, validate hypotheses, and systematize learnings for scale.