דרושים » אינטרנט ודיגיטל » INTERACTION מקבוצת הפרסום אדלר חומסקי מחפשת את הדור הבא של מומחי ה- SEO

We are seeking a highly skilled and innovative GEO & SEO Manager to own our websites organic growth, visibility, and optimization. This role combines GEO, SEO, and webmaster responsibilities, with a focus on both driving traffic and increasing conversions.

You will work closely with developers, content creators, and the broader marketing team to ensureour online presence is optimized for traditional search engines as well as AI-powered search platforms like ChatGPT, Perplexity, Gemini, and Claude.

What Youll Do:

GEO & SEO Strategy :
Own and lead the GEO/SEO roadmap to drive measurable growth in organic visibility and lead generation.
Develop and execute strategies for traditional SEO, entity optimization, structured data, and AI search visibility.
Stay ahead of search and AI trends, monitoring competitors and testing innovative techniques.
Conduct regular website audits (technical SEO, structured data, site health, speed, security) and oversee implementation with developers.

Web Management & Optimization:
Manage and prioritize the marketing website roadmap, aligning development resources with business goals.
Ensure content is optimized for both search engines and user experience: keyword research, entity alignment, site structure, and content embedding.
Upload, publish, and manage content via WordPress (and other CMSes as needed).
Implement conversion rate optimization (CRO) best practices to improve visitor-to-lead performance across Papaya website.

Analytics & Reporting:
Track and analyze KPIs including organic traffic growth, keyword/entity rankings, brand visibility, AI-search presence, and conversion metrics.
Provide clear reporting and actionable insights to marketing leadership and cross-functional teams.
Monitor share of visibility: brand mentions, query presence, and AI-overview inclusion.

Required Technical SEO Specialist
Job Description
As a Technical SEO Specialist, you'll play a key role in maintaining and improving the health and performance of our website. You'll leverage your technical expertise to drive data-informed decisions, optimize website content and structure, and collaborate with cross-functional teams to ensure the best SEO practices are implemented.
In your day-to-day, you will
Take ownership of the websites overall health by implementing monitoring systems and standardized processes
Stay at the forefront of Generative Search trends to ensure the sites content and structure are optimized for entity understanding and GEO
Conduct in-depth crawl analysis to drive data-informed decisions and prioritize impactful actions
Collaborate with cross-functional teams across all levels of the organization to ensure SEO best practices are consistently implemented
Provide expert SEO consulting for new pages, from initial keyword research and technical specifications to post-launch audits
Lead complex site migrations and consult on tech SEO challenges, including CWV, crawl budget optimization, rendering, and indexation
Optimize site hierarchy, URL structure, and internal linking, ensuring best practices for schema markup and site clustering.