דרושים » פרסום שיווק ויחסי ציבור » Head of Brand - Cyprus

we are looking for a strategic, execution-focused Senior Manager, Global Campaigns to drive the next phase of our growth across global and regional markets. This is a hands-on, high-impact role at the intersection of campaign management, content strategy, and creative production, built for a digitally native marketer who thrives in fast-paced environments and knows how to scale campaigns and assets with speed and precision.
You will own the full lifecycle of integrated marketing campaigns, from intake and planning, through creative production and localization, to launch, optimization, and post-campaign analysis. Youll partner with global and regional stakeholders to adapt campaigns for local markets, build compelling content experiences, and ensure flawless delivery of digital-first assets across all channels.
Your work will directly impact pipeline acceleration and revenue growth, while shaping how we execute performance marketing at scale.
Campaign Execution & Performance
Own and manage the end-to-end project lifecycle of global campaigns and alignment of regionalisation with the Regional Marketing Managers.
Lead the architecture of global campaigns, defining targets, messaging, assets, channels, and funnel-stage CTA planning.
Drive performance asset creation with a 70/30 focus: ~70% on top-priority global campaigns and ~30% on business-as-usual production.
Ensuring alignment with marketing goals and collaborating with product marketing, brand, creative, web, and sales teams.
Ensure tracking, reporting, and optimization are in place (Salesforce, Tableau, analytics platforms).
Run structured post-mortems to capture insights and apply learnings for future campaigns.
Creative & Asset Production
Oversee production of performance creative assets (paid ads, banners, videos, landing pages, emails).
Project manage multiple timelines and workstreams across creative, content, and web to ensure flawless execution.
Leverage AI and creative automation tools (Figma, generative AI, Vibe Coding) to drive speed and scale in production.
Cross-Functional Collaboration
Serve as the connective tissue between Brand, PMM, regional marketing managers, demand generation and performance teams, and creative operations, ensuring global campaign themes are defined and localized effectively.
Shape and execute global campaigns with a strong regional footprint, maximizing resonance and imprint in each market.
Provide feedback to global stakeholders on regional performance, buyer behavior, and marketing competitive trends.

Reporting to the Head of Marketing - Demand, the ideal candidate is a retention marketer who is both data-driven and creative, with strong experience in B2C marketing platforms such as Braze, and the ability to craft campaigns that deliver measurable results while resonating with customers.



This is a temporary position to cover for maternity leave.



Key Responsibilities:

Own and optimize the customer lifecycle communications for B2C users, focusing on retention, re-engagement, and increasing rides and deliveries through multiple channels.
Develop, execute, and continuously improve automated marketing flows, triggered campaigns, and monthly marketing plans to maximize customer loyalty and reduce churn.
Manage surveys and feedback to understand customer needs better and improve engagement and satisfaction.
Lead the creation of campaign content briefs for the creative studio and collaborate closely to ensure alignment with brand and business goals.
Full ownership of the CRM platform usage (Braze), ensuring high deliverability, open and click rates, and minimizing unsubscribes.
Analyze campaign performance and user behavior data to optimize messaging and identify opportunities for growth.
Coordinate with cross-functional teams, including product, data, and creative, to implement timely and relevant communications.
Act as the key retention marketing contact for stakeholders, ensuring alignment on priorities and compliance with data and legal guidelines.
Balance technical execution and creative input to deliver high-quality, personalized communication that resonates with customers.

About us:
Founded in 2014, we are a leading flexible workspace provider with an expanding footprint in Europe, Israel and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces and daily offices provide the ideal solution for enterprise companies, startups, small businesses and entrepreneurs adapting to todays fast-evolving hybrid work environment. we are considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, we have over 15.000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more.
Why youll love working with us?
We are a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. Youll work with some of the best people in the industry, who love what they do. Youll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as our employee, youll be presented with long term career opportunities, globally.
About the position Are you passionate about the intersection of marketing, data, and technology? We are looking for a Marketing & data Operations Manager to drive the backbone of our marketing engine, ensuring our tools, systems, and data work seamlessly to fuel growth. In this role, you will connect the dots between strategy and execution, transforming data into actionable insights and building scalable automation that empowers our global marketing efforts. If you thrive in fast-paced, dynamic environments and love solving complex problems with elegant technical solutions, we would love to meet you. You will own and optimize our marketing technology stack, automation processes, and data infrastructure, managing a variety of marketing and analytics systems, building integrations, and translating complex data into insights that drive performance and growth. The ideal candidate is technically fluent, highly analytical, and a natural problem solver who can quickly understand new tools, connect systems, and ensure data flows seamlessly across our global marketing ecosystem. This role is versatile and requires the ability to adapt, context switch, and handle multiple processes and priorities simultaneously. Key Responsibilities:
* Own and optimize marketing technology platforms, including HubSpot, salesforce, GA4, GTM, Zapier, WordPress, and Looker, ensuring all systems are configured and utilized effectively to support campaigns, prospect acquisition, and customer engagement.
* Develop and maintain integrations between marketing tools, CRM, and analytics systems to streamline workflows, enhance visibility, and improve data accuracy.
* Manage and govern marketing data, ensuring consistency, integrity, accessibility, and compliance across all systems.
* Design and maintain dashboards and reports that provide full-funnel visibility from lead generation through revenue, enabling clear, data -driven decisions across marketing and sales.
* Analyze funnel performance to identify conversion bottlenecks, efficiency opportunities, and optimization strategies across the customer journey.
* Implement data hygiene and compliance processes, maintaining alignment with GDPR, CCPA.

We are seeking a Lifecycle Marketing Specialist to drive customer engagement, retention, and revenue growth across our owned channels. This role will focus on email, SMS, and on-site messaging (pop-ups) to create personalized, data-driven campaigns that enhance the customer journey from first touch to repeat purchase.

The ideal candidate is both creative and analytical someone who understands how to craft compelling content, but also how to test, measure, and optimize for performance.

Responsibilities
Own Campaign Execution: Plan, build, and deploy email newsletters, automated flows (welcome, abandoned cart, post-purchase, win-back, reactivation), SMS campaigns, and site pop-ups.

Customer Journey Management: Map and optimize lifecycle touchpoints to maximize engagement, repeat purchases, and long-term customer value.

Segmentation & Personalization: Leverage customer data to create targeted segments and deliver relevant, personalized messages.

Performance Optimization: Run A/B tests on subject lines, creative, copy, and send times to improve KPIs such as open rate, CTR, conversion rate, and unsubscribe rate.

Cross-Channel Alignment: Work with marketing, product, and merchandising teams to align lifecycle campaigns with promotions, launches, and seasonal campaigns.

Analytics & Reporting: Track and report on lifecycle KPIs, providing insights and recommendations for continuous improvement.

Compliance & Deliverability: Ensure all campaigns follow GDPR, CAN-SPAM, and TCPA guidelines, and maintain high deliverability standards.

As the Marketing Director, you will be the cornerstone of our go-to-market efforts in the defense sector. You will define the messaging, drive market awareness, and generate pipeline through integrated campaigns tailored to defense stakeholdersincluding naval forces, defense contractors, and government agencies. This is a highly strategic and execution-oriented role, ideal for someone who thrives in early-stage environments and understands how to market deep-tech products in regulated, complex industries.

You will work closely with executive leadership, defense sales leads, product, and external stakeholders to craft and execute a marketing strategy that resonates with our new ICP, differentiates us from traditional defense vendors, and accelerates growth.



Key Responsibilities

Own the marketing function for Defense verticalfrom strategy to execution.
Define GTM strategy: ICP, personas, positioning and core messaging frameworks tailored to the defense industry (government, military, integrators).
Create targeted content (sales decks, brochures, case studies, defense-specific collateral) to support awareness, education, and sales enablement.
Drive demand generation through integrated campaigns across paid, organic, email, social, and defense-specific channels.
Lead field marketing efforts including military expos, defense tech conferences, and government briefings (e.g., Euronaval, DSEI, AUSA, etc.).
Build and manage presence in the defense ecosystem: media relations, industry publications, defense associations, and thought leadership.
Analyze and report on marketing KPIs to ensure high ROI and continuous improvement.

Entain is one of the world's largest sports betting and gaming groups operating in the online sector. We are establishing a new Performance Marketing Growth Group in Tel Aviv to serve Entain’s Performance Marketing business units. We are seeking a Solutions Manager who will be the go-to expert for problem-solving production incidents. This role is critical for ensuring accurate tracking, reporting, and attribution across all digital marketing channels. The ideal candidate combines strong analytical skills with hands-on experience in marketing platforms, tracking systems, and data analysis, ensuring that our campaigns are measured accurately and efficiently while risk is being managed.

Responsibilities:

* Take full ownership of marketing performance data, ensuring its accuracy, integrity, and reliability.
* Lead problem-solving for any production incidents affecting paid media performance data, from detection to root cause analysis to resolution.
* Analyze performance data to identify trends, anomalies, and user behavior patterns that impact marketing attribution and campaign effectiveness.
* Maintain and optimize Marketing Platforms, including GA4, CAPI, GTM, and integrations with Google Ads, Meta, and programmatic platforms.
* Understand the difference between client-side and backend events, ensuring proper measurement and alignment across systems.
* Collaborate closely with marketing, analytics, operations, and Developers teams to ensure seamless execution and accurate reporting/production fix.
* Lead cross-functional projects related to data tracking, attribution, and analytics, ensuring timely delivery and process optimization.
* Provide actionable insights and regular reports to senior leadership on data quality and operational improvements.
* Document processes, best practices, and incident resolutions to build a knowledge base for continuous improvement.

Were looking for an exceptional storyteller and community-builder to own social and community strategy for Navans newest traveler-focused product. In this foundational, high-visibility role, you will shape how we introduce and engage travelers with our latest product offering across every social and community platform.

Youll build our community approach from the ground up, launch our influencer marketing engine, and create events that spotlight our partners in the hospitality industryall while serving as the primary voice for our rapidly growing traveler audience. This role is focused exclusively on our upcoming traveler product, working closely with the products launch team and cross-functional partners.

What Youll Do:

Social Media & Content Strategy (Traveler Products):
Develop and execute an organic social media strategy that builds brand awareness and engagement specifically for Navans newest traveler product across Instagram, TikTok, LinkedIn (employee advocacy), and emerging platforms.
Own the content calendar from ideation to execution, creating and sourcing compelling, on-brand content tied to traveler product updates, launches, and user value.
Partner with an external agency to build out our influencer marketing for this new traveler product, monitoring, analyzing, and reporting on all related activities.

Community & Partner Experiences:
Act as the primary voice for this major new traveler product in online communities, proactively engaging and fostering a positive, inclusive environment for its user base.
Identify and nurture key community members, transforming early adopters and superfans into active advocates for the product.
Curate and produce exclusive events that highlight creators, destinations, and venues relevant to our traveler community and hospitality partners.

Were looking for a Product Marketing Manager to help us scale fasterbringing our story to life, supporting go-to-market execution, and driving product adoption and commercial success.

Your Role:

As a Product Marketing Manager, youll sit at the intersection of product, sales, and marketingdefining and communicating our value to the market. Youll help shape our narrative, launch new features and offerings, support the sales team with high-impact enablement materials, and partner closely with the marketing team to drive engagement at every stage of the funnel.

This role is ideal for someone whos equal parts strategist and storytellerpassionate about technology, deeply customer-oriented, and experienced in turning technical products into compelling value propositions.

What Youll Do:

Define and refine our product positioning and messaging to differentiate us slate technical features into clear, benefits-driven stories tailored to our buyer personas (fleet managers, operations teams, executives).
Partner with Product and Sales teams to plan and execute GTM strategies for launchesfeatures, platform updates, new use cases, and integrations.
Ensure internal and external alignment on launch plans, messaging, and success metrics.
Develop pitch decks, one-pagers, product sheets, battlecards, and training materials to help Sales teams sell with confidence.
Create narratives and materials tailored to specific buyer journeys and use cases (safety, fuel efficiency, sustainability, etc.).
Conduct competitive analysis, customer interviews, and win/loss reviews to inform messaging, roadmap prioritization, and campaign planning.
Stay on top of industry trends, customer pain points, and buying behaviors.
Work closely with content, demand gen, and brand teams to align messaging and fuel integrated campaigns with strong product narratives.
Serve as the voice of the customer in product roadmap and positioning discussions.