דרושים » פרסום שיווק ויחסי ציבור » Lifecycle Marketing Manager

We are a leader in the chargeback automation industry, providing hands-free solutions to help merchants reclaim their revenue. Our innovative AI-driven platform addresses payment disputes efficiently and accurately, allowing our clients to focus on their core business activities. We are a forward-thinking company that values innovation, responsibility, and fairness. This is a career-defining opportunity to own and build the Demand Generation function for an established, fast-growing company. As our Demand Generation Lead, you'll be the architect of our entire demand enginecreating the strategy, systems, and programs that drive awareness, engagement, and pipeline. This is a hands-on, high-impact IC role where you lead the discipline end-to-end, with real budgets, proven product-market fit, and the backing to do demand gen the right way. As the company scales rapidly, you'll scale with itthis is a role with serious growth potential for a self-starter ready to make their mark. What will you do? Performance Marketing: Own and optimize PPC and paid social campaigns to generate qualified enterprise leads. SEO & Content Performance: Supervise our SEO agency to boost rankings, organic traffic, and conversions. Channel Innovation: Lead ABM campaigns and experiment with affiliates, influencers, and new growth channels. Analytics & Insights: Track and analyze performance across campaigns; translate data into actionable insights. Cross-Functional Alignment: Partner with Product Marketing, content, and sales to maximize impact.
Why join us?
* Build and own the demand engine at a fast-growing startup with global impact.
* Significant opportunities to grow as the company scales rapidly
* Competitive compensation, benefits, and a collaborative, ambitious culture.
* The chance to shape our growth strategy from the ground up.

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Ads, AdSense, Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role, you will lead and execute go-to-market campaigns and product programs initiatives as a Waze's experienced and visionary Head of Go-to-Market (GTM) are focusing on 2026 and long-term growth.
Waze Marketing is responsible for creating the overall Waze experience starting with the brand, messaging, communications, design, social media, multi-media and more. As part of the product team, we work side by side with R&D to initiate and create new projects and products. We strive for simple, leveled up communications and excellent brand management. We are looking for self-starters with an entrepreneurial edge, and a strong inclination towards design and visual.
For United States Applicants-
The US base salary range for this full-time position is $211,000-$297,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at our company.
Responsibilities
Develop, plan, and execute comprehensive go-to-market strategies and campaigns for new Waze features and product updates, aiming for a significant increase in usage and feature adoption.
Collaborate with product teams to align GTM strategies with the product roadmap and ensure effective product launches.
Drive user acquisition initiatives through paid evergreen campaigns in key markets, with continuous monitoring and optimizations.
Manage budget allocation for various GTM initiatives, including local feature promotion, seasonal campaigns, community engagement and professional driver programs.
Build a high-performing culture of collaboration and communication within Waze and the broader Geo organization.

we are a leading SaaS and FinTech platform transforming how real estate investment firms manage their capital, investors, and operations. Trusted by 700+ GPs, owners/operators, and investment firms globally, we help teams streamline the full lifecycle of investment managementfrom fundraising and onboarding to reporting, distributions, tax, and back-office automation.
But were more than just software. Were a team of bold thinkers, innovators, and real estate enthusiasts who believe complex processes should feel simple. Our platform combines modern technology with expert services, helping our customers raise more capital, deliver a better investor experience, and scale their businesses smarter.
we are backed by top-tier VCs like Insight Partners and Qumra Capital, and were growing fast. Weve been named one of Globes Most Promising Startups, recognized as a Best Start-Up Companies to Work For by Duns 100, and one of Business Insiders Hottest PropTech Startups.
About the role
Were looking for a Content Marketing Coordinator to join our Content & Communications team and help develop and manage digital content that supports marketing, sales, and brand awareness initiatives. You'll work closely with the Senior Content & Communications Lead and collaborate with cross-functional teams to ensure our content and social media presence are impactful, engaging, and optimized for digital success.
A strong candidate will be able to manage content operations, upload and optimize materials in WordPress, own social media publishing, and support technical content marketing efforts. You should be comfortable working with data, researching industry trends, and assisting in thought leadership initiatives.
What your day would look like
Create and edit compelling marketing content across landing pages, email, blog, ads, and other digital formats. Ensure alignment with brand voice and broader marketing goals.
Own our companys organic social media publishing. Write, schedule, and post content across LinkedIn and other channels, aligning with ongoing campaigns and brand goals.
Upload, format, and optimize content in WordPress with efficiency and attention to detail
Contribute new content ideas and campaign concepts based on industry trends, audience needs, and business goals.
Support thought leadership initiatives, helping to craft industry-leading research, reports, and expert content.
Assist in content operations and workflow management, ensuring that content is effectively organized and published on schedule.
Implement SEO best practices, monitor keyword rankings, and collaborate with the marketing team to enhance content visibility.
Coordinate with designers, multimedia teams, and external writers to ensure content meets quality standards and branding guidelines.
Analyze content performance and engagement metrics to inform strategy, improve outcomes, and guide optimizations.

Were looking for an exceptional, well-rounded growth marketer to lead our Product-Led Growth (PLG) marketing team and ignite rapid expansion across the global SMB segment. In this pivotal role, youll spearhead the strategies and tactics that convert prospects into loyal, high-value customersall in a low-touch, usage-based environment. As a key people leader, youll mentor a lean team of specialists in CRO, lifecycle, and content marketing, crafting messaging and campaigns that truly spark engagement and drive results.

What Youll Do:

Growth & Conversion Strategy:
Lead and execute our PLG strategy for acquiring and expanding SMB accounts through a self-serve, no/low-touch funnel.
Identify and implement growth tactics across the user lifecycleacquisition, activation, retention, and expansionto achieve ambitious targets.
Own and optimize the end-to-end customer journey, from website to onboarding to in-product experience, using deep CRO (conversion rate optimization) expertise and rigorous A/B testing.


Team Leadership & Cross-Functional Collaboration:
Lead, inspire, and develop a high-performing team of three (CRO, Lifecycle, and Content), providing clear direction while fostering a culture of experimentation, creativity, and continuous learning.
Collaborate closely with Product, Performance Marketing, Sales, and Analytics teams, aligning strategies and sharing insights to unlock new growth levers.

Messaging & Campaign Innovation:
Develop compelling messaging and creative for all channels, including website, email, digital ads (in partnership with Performance), and sales collateralensuring everything is optimized for conversion and aligned to SMB buyer needs.
Oversee lifecycle marketing initiatives, running impactful campaigns that boost product adoption, customer retention, and engagement.

Expansion & Optimization:
Drive geo-expansion programs, tailoring strategies and campaigns to unlock new markets.
Leverage analytics and product usage data (e.g., via Amplitude) to surface growth opportunities and measure program success.
Partner with leadership on pricing, packaging, and new product initiatives to maximize impact in the SMB segment.

Were looking for a proactive and relationship-driven Growth Marketing & Events Manager to join our team. In this role, youll combine strategic planning with hands-on executionbuilding high-quality lead pipelines, leveraging industry events and partnerships. You'll own event marketing from concept through ROI analysis and collaborate closely with Sales, Product Marketing, and Content teams to develop pre-event campaigns, optimize landing pages, and uncover new business opportunities. This position is ideal for someone who thrives in a fast-paced environment, balances creativity with analytical thinking, and enjoys both external relationship-building and internal campaign execution.
Our Story:
We are the worlds leading content experience platform, powering billions of personalized interactions around the web. Founded in 2012, we reimagine how brands, publishers, and small and medium-sized businesses engage with their audiences across their digital properties to drive meaningful growth. Our always-on, codeless, dynamic experiences are trusted by clients such as ALEX AND ANI, Audi, CBSi, Hearst, MLB, Nasdaq, Refinery29, Sky News, ViacomCBS, VICE, and Ziff Davis.
Headquartered in New York City with employees located around the world, We are backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and Firstime Ventures.
What You'll Do:
Manage sponsored events and industry-based event opportunities and partnerships, from ideation to post-event ROI reportingincluding logistics, vendor coordination, lead capture in Salesforce, and feedback sessions for continuous improvement.
Continuously research, identify, and qualify high-value prospects across existing and new markets, leveraging both day-to-day outreach and targeted pre-event initiatives to maximize engagement and impact.
Build and manage BDR/SDR campaigns with Sales and Marketing to ensure a steady flow of high-quality leads.
Monitor industry trends, follow up with engaged leads, and hand off qualified leads seamlessly to Sales.
Leverage partnerships with organizations such as OTT.X, DPAA, and Beeler to open new conversion channels and growth opportunities.
Collaborate with Product Marketing and Content to develop persuasive messaging, campaign assets, and high-converting landing pages on HubSpot or other platforms.

XM Cyber is a global leader in hybrid cloud security. XM Cyber brings a new approach that uses the attacker’s perspective to find and remediate critical attack paths across on-premises and multi-cloud networks. The XM Cyber platform enables companies to rapidly prioritize and respond to cyber risks affecting their business-sensitive systems. As XM Cyber continues to grow its global customer base and recurring revenue, we recognize the strategic importance of deepening relationships with existing customers. We’re looking for a passionate and results-driven Director of Customer Advocacy to lead our customer marketing initiatives and turn satisfied customers into loyal advocates. In this role, you will design and execute scalable marketing programs that drive engagement, satisfaction, retention, expansion, and advocacy across our customer base. You will be at the forefront of creating meaningful connections between our brand and our customers, ensuring they feel informed, appreciated, and inspired to grow with us. Responsibilities 1. Advocacy & Community Building
* Build and scale a robust Customer Advocacy Program , including testimonials, reviews, referrals, and case studies.
* Develop and manage user groups, roundtables, community initiatives, and online/offline community initiatives to foster peer networking and brand connection.
* Lead the planning and execution of key 1:N programs such as user events The Exposure Room webinars monthly newsletters , and customer gifts 2. Events & CX Touchpoints
* Oversee the full execution of user and CAB events, including content, logistics, and communications with customers and internal stakeholders (e.g., Sales, CX, and Execs).
* Drive the planning and orchestration of internal CX events to improve alignment and visibility of customer programs/initiatives.
* Ensure strategic customer touchpoints like Executive Business Reviews (EBRs) and Kickoff decks reflect current messaging and positioning. Ensuring the templates are up to date with the latest marketing and product materials 3. Loyalty & Rewards Programs
* Design and manage programs that recognize and reward customer loyalty—delivering perks, recognition, and exclusive experiences. 4. Expansion & Retention Campaigns
* Collaborate with Marketing, Product, Sales, and Customer Success to support upsell and cross-sell activities as required. Design materials that promote new features, services, or solutions to existing customers that CSMs can leverage..
* Launch targeted lifecycle programs that address key stages in the customer journey to improve satisfaction and reduce churn.
* Create and run campaigns tailored to existing customer segments, focused on loyalty, and upsell opportunities. 5. Customer Advocacy Strategy & Execution
* Work with Marketing to build and maintain a content marketing calendar targeting customer personas, including newsletters, webinars, success stories, and product education.
* Develop and execute a customer marketing strategy that maximizes Customer Lifetime Value (CLTV) and supports retention and growth.

We're looking for a Digital Marketing Specialist to join the Growth Marketing team at Checkout.com. As a Digital Marketing Specialist you'll be in charge of large-scale PPC campaigns on Linkedin, as well as ad-hoc campaigns on other digital channels.

Reporting into the Director of Growth Marketing, you will work against ambitious growth targets, and help the team hit its Account Engagement and ROI objectives. This is primarily a hands-on role that requires an analytical mindset, superb attention to detail, and a methodic, data-driven approach to campaign management. This role will also allow you to take part in defining your managed channels strategy, track and optimize performance, and drive business growth for Checkout.com.

This is an exciting opportunity to become a key member of a needle-moving function and take part in building a world-class digital marketing machine. You will be joining a highly-talented global marketing team, and will get to work closely with multiple functions, such as Design, Regional Marketing, Events, Analytics and more.

How youll make an impact:

Hands-on execution of our paid digital strategy on Linkedin; creating campaigns, adjusting bids, optimizing performance, controlling budget allocation, monitoring pacing etc.

Drive performance optimization through ongoing a/b testing; Identify key insights, provide effective feedback and recommendations to the various campaign teams.

Create and monitor performance reports, measure key metrics, analyze results and formulate new strategies to improve our return on investment.

Work closely with design and content teams to conceptualize, launch and optimize campaign assets that can drive demand and raise awareness to our product offering and brand.

An advantage - being able to write (when needed) creative copy, using our brands messaging and refining for optimal results.

As our Senior Product Marketing Manager, you will play a pivotal role in developing and executing go-to-market strategies for our innovative B2B solutions, targeting upmarket companies and enterprise organizations. You will collaborate closely with sales, customer success, marketing, and product teams to ensure that our products are effectively positioned, communicated, and sold to our target audience.

This is a rare opportunity to join a team that is growing rapidly and changing the way B2B product companies will handle and manage their GTM processes and strategies, while its still in its early days when your impact will be huge both vertically and horizontally on the market, the GTM strategy, the product, and the whole organization.

If youre passionate about building a market category, alongside with top-notch experts from every department, you belong with us.

Key Responsibilities:
Market research - Develop a deep understanding of the market, customer segments, and their pain points through close collaboration with sales and customer success teams.
GTM strategy - Create and execute go-to-market plans for new product features and releases, ensuring alignment with overall business objectives.
Sales enablement resources - Empower the sales team with high-impact sales collateral, training, and tools that facilitate the selling and upselling process.
Customer stories and case studies - Collaborate with the customer success team to identify customer stories and develop case studies and testimonials showcasing the benefits of our products.
Messaging - Translate technical details into benefits for the user, crafting value-driven messaging that resonates with the target audience.
Product marketing content - Work closely with marketing to create compelling content such as blog posts, whitepapers, webinars, and presentations that articulate the benefits and differentiators of our products.
Partner with product managers - Align on product strategy and communicate new developments to both internal stakeholders and the market.
In product communication - Oversee and update the product content within the product itself, on our website, and in customer-facing materials to ensure consistency and accuracy.
Data-driven - Measure and report on the effectiveness of product marketing initiatives, adjusting strategies as needed based on data-driven insights.
Thought leadership - Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking engagements.
Self-driven - You are an entrepreneur in soul, thriving in a fast-changing environment, with the ability to create certainty and clarity in an uncertain environment.

Reporting to the Head of Marketing - Demand, the ideal candidate is a retention marketer who is both data-driven and creative, with strong experience in B2C marketing platforms such as Braze, and the ability to craft campaigns that deliver measurable results while resonating with customers.



This is a temporary position to cover for maternity leave.



Key Responsibilities:

Own and optimize the customer lifecycle communications for B2C users, focusing on retention, re-engagement, and increasing rides and deliveries through multiple channels.
Develop, execute, and continuously improve automated marketing flows, triggered campaigns, and monthly marketing plans to maximize customer loyalty and reduce churn.
Manage surveys and feedback to understand customer needs better and improve engagement and satisfaction.
Lead the creation of campaign content briefs for the creative studio and collaborate closely to ensure alignment with brand and business goals.
Full ownership of the CRM platform usage (Braze), ensuring high deliverability, open and click rates, and minimizing unsubscribes.
Analyze campaign performance and user behavior data to optimize messaging and identify opportunities for growth.
Coordinate with cross-functional teams, including product, data, and creative, to implement timely and relevant communications.
Act as the key retention marketing contact for stakeholders, ensuring alignment on priorities and compliance with data and legal guidelines.
Balance technical execution and creative input to deliver high-quality, personalized communication that resonates with customers.

As the Marketing Director, you will be the cornerstone of our go-to-market efforts in the defense sector. You will define the messaging, drive market awareness, and generate pipeline through integrated campaigns tailored to defense stakeholdersincluding naval forces, defense contractors, and government agencies. This is a highly strategic and execution-oriented role, ideal for someone who thrives in early-stage environments and understands how to market deep-tech products in regulated, complex industries.

You will work closely with executive leadership, defense sales leads, product, and external stakeholders to craft and execute a marketing strategy that resonates with our new ICP, differentiates us from traditional defense vendors, and accelerates growth.



Key Responsibilities

Own the marketing function for Defense verticalfrom strategy to execution.
Define GTM strategy: ICP, personas, positioning and core messaging frameworks tailored to the defense industry (government, military, integrators).
Create targeted content (sales decks, brochures, case studies, defense-specific collateral) to support awareness, education, and sales enablement.
Drive demand generation through integrated campaigns across paid, organic, email, social, and defense-specific channels.
Lead field marketing efforts including military expos, defense tech conferences, and government briefings (e.g., Euronaval, DSEI, AUSA, etc.).
Build and manage presence in the defense ecosystem: media relations, industry publications, defense associations, and thought leadership.
Analyze and report on marketing KPIs to ensure high ROI and continuous improvement.