Were seeking a strategic VP of Marketing to lead our growth and brand evolution. In this high-impact role, youll be an essential key member of our executive leadership team, contributing to company-wide strategy and decision-making.
Responsibilities:
Lead, mentor, and scale an in-house marketing team, including specialists in digital, brand, content, marketing automation, and social media.
Build and execute the annual marketing plan, ensuring alignment with business objectives and achievement of defined goals.
Define and track KPIs (ROAS, CAC, LTV, etc.) to drive measurable business impact.
Manage and optimize paid media and digital campaigns across platforms such as Google, Meta, and TikTok etc.
Direct relationships with external partners, including creative agencies, media buyers, PR firms, influencers, and production vendors.
Oversee lifecycle marketing, including automation, segmentation, and personalized, event-driven campaigns in collaboration with Data and Product teams.
Drive social media strategy and community engagementresponding to trends, managing influencers, and own our visual identity and tone of voice across social platforms.
Oversee marketing initiatives related to subscriptions, loyalty programs, and customer value growth.
Partner with internal teams (Sales, Product, Tech, Finance) to ensure effective execution and delivery across initiatives.
Requirements: 10+ years of marketing experience, including at least 5 years in leadership roles, preferably within B2C tech companies and large-scale consumer apps.
Proven track record of building and leading successful consumer brands in the Israeli market - Must.
Experience developing and executing marketing strategies while managing significant budgets.
Hands-on expertise in digital advertising, media buying, analytics, and marketing automation tools.
Demonstrated ability to build, mentor, and scale high-performing marketing teams.
Strong collaboration skills with external agencies, media buyers, and creative partners.
Creative and data-driven mindset with a focus on experimentation and insight-based decision-making.
Excellent strategic thinkingable to simplify complex challenges, communicate clearly, and make smart data-driven decisions.
Relevant academic degree in Marketing, Communications, or a related field
Fluent in Hebrew and English, both written and spoken.
This position is open to all candidates.