we are looking for a creative, driven, and highly experienced Head of Digital Marketing to lead our online marketing strategy and execution. In this key role, you will be responsible for managing overall digital presence, creating compelling social media content, executing targeted campaigns, driving SEO strategies for increased organic traffic and website optimization, and managing email marketing initiatives.
Key Responsibilities:
Plan, create, and publish engaging content for social media and other digital channels.
Develop, manage, and optimize paid advertising campaigns, including precise audience targeting and performance analysis.
Oversee and implement comprehensive SEO strategies, including organic website optimization, content expansion, and improving site rankings.
Manage and update website content regularly using WordPress, ensuring fresh, relevant, and SEO-friendly materials.
Lead email marketing campaigns, from strategic planning to content creation, utilizing HubSpot to segment, target, and measure effectiveness.
Requirements: 5-7 years of experience in digital marketing roles.
Proven ability in content creation and publishing, specifically on LinkedIn.
Hands-on experience managing successful LinkedIn paid campaigns, including audience targeting and analytics.
Expertise in SEO, with a demonstrated track record of improving organic search rankings and site traffic.
Proficiency with WordPress or a similar tool for site updates and content management.
Skilled in email marketing via a marketing automation tool familiarity with HubSpot is a plus.
Proven ability in video editing using editing tools
Excellent English writing skills with an ability to create professional, persuasive, and clear content.
Advantages:
Previous experience in cybersecurity, blockchain, or fintech industries.
Familiarity with industry-specific digital marketing trends and strategies.
This position is open to all candidates.