דרושים » אינטרנט ודיגיטל » Ecommerce lead

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in Apiiros marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do:
Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

We are looking for a User Acquisition Manager.
As a pivotal player in a dynamic global market, the User Acquisition Manager role is not just a job it's a mission. Entrusted with a multi-million dollar monthly budget, you will spearhead campaigns across a worldwide audience. This position offers an extraordinary opportunity to make a substantial impact, driving strategies in a high-stakes environment. You'll collaborate closely with innovative creative and data teams, melding art and science to shape the future of e-commerce.
Responsibilities:
Develop, implement, and optimize Google Ads and Facebook Ads campaigns to drive e-commerce sales effectively.
Analyze e-commerce trends, consumer behaviors, and market dynamics to inform advertising strategies.
Design and refine marketing funnels to optimize customer journeys from awareness to conversion.
Establish and monitor key performance indicators (KPIs) such as conversion rates, average order value, and customer lifetime value.
Generate comprehensive reports on campaign performance, funnel analysis, and ROI, providing actionable insights and recommendations.
Collaborate with cross-functional teams to align online advertising with overall e-commerce and marketing goals.
Continuously analyze data to identify opportunities and challenges within the e-commerce strategy.