דרושים » אינטרנט ודיגיטל » מנהל /ת קמפיינים חברתיים (דוברי ערבית) לחברה בהרצליה פיתוח

Our Marketing Team is looking for an experienced and creative Head of Content & Social to develop and execute a content strategy that educates, inspires, and engages consumers while positioning us as the definitive voice in metabolic health.
In this role, you will lead our Content & Social Team, oversee the creation and distribution of high-quality content across multiple channels, and align content initiatives with our broader marketing objectives. If youre a strategic storyteller with a passion for digital content, audience engagement, and data-driven decision-making, this role is for you.
What youll own:
Content strategy & execution: Develop and implement a comprehensive content strategy that supports our business goals, brand voice, and audience engagement across web, blog, social media, email, and multimedia platforms.
Team leadership: Build, mentor, and manage a team of content creators, including writers and social specialists, ensuring high-quality output and alignment with marketing priorities.
Content production & distribution: Oversee the creation, repurposing, and distribution of various content formats, including blog posts, ads, emails, videos, social media content, and web copy.
Cross-functional collaboration: Work closely with teams company-wide to align content with campaigns, product messaging, and key business objectives.
Social media & community growth: Guide our global social media strategy, helping the team develop platform-specific approaches that drive engagement, build community, and amplify key brand messages.
SEO & performance optimization: Ensure all content is optimized for search, performance, and engagement, leveraging SEO best practices and analytics to drive visibility and conversion.
Editorial & brand consistency: Establish and maintain editorial guidelines, ensuring a consistent voice, tone, and messaging across all content touchpoints.
Data-driven insights: Analyze content performance, engagement metrics, and audience behavior to refine strategy and improve effectiveness.
Trend & technology adoption: Stay up-to-date with industry trends, content marketing innovations, and emerging platforms, including hands-on experience with AI-driven content tools.
Influencer & thought leadership development: Build relationships with industry influencers and position us as a thought leader in the metabolic health space.

We are growing our creative marketing team and are looking for a Creative Partnerships Lead to expand our creative initiatives into new areas using current and emerging platforms and trends (with a focus on short-form videos).
In this role, you will be responsible for the entire outsourced creative process, from creating marketing briefs and finding talent and relevant partnerships to reviewing final scripts and cuts to ensure the highest-quality ads are produced. Youll ensure that each piece of content meets performance objectives while maintaining creative excellence at scale.
You have a keen, creative sense and a methodical approach to your work. You can identify successful strategies, understand the reasons behind their success, and develop repeatable processes to implement these ideas efficiently and effectively.

Responsibilities:

Setting up and managing social media profiles from scratch.
Conducting market research to identify trends and target audiences.
Creating, writing, and managing original and accurate content, including posts, videos, and responses.
Building and managing social media communities.
Providing professional responses to user questions, including explaining how to solve sample questions and guiding users through TEST content.

As a Marketing Localization Manager for the German market, you'll adapt and localize our company's global marketing campaigns to resonate with German-speaking audiences. Youll ensure cultural relevance, maintain brand consistency, and oversee localization workflows across various marketing channels. In your day-to-day, you will:
Localize and adapt global marketing campaigns and content for the German-speaking market
Collaborate with other teams to ensure creative consistency, optimal solutions, and cultural relevance
Lead the transcreation process to align messaging with German cultural and consumer expectations
Manage localization workflows, timelines, and quality control across all marketing channels
Follow, maintain, and develop a German style guide and terminology database
Work with localization vendors and freelance linguists to ensure high-quality output.