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נאספה מאתר אינטרנט
22/05/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a creative, curious, independent and ambitious Product Marketing Manager to develop and implement the most profitable plans to position and promote products.

Responsibilities
Developing product positioning, messaging, and marketing content that demonstrates clear market differentiation.
Leading the creation of sales enablement materials and market, competitor and customer research to inform and educate the GTM teams.
Creating compelling and high-quality content that weaves business and technical messages, in a variety of formats including written, web, video, and presentations.
Developing enablement materials to arm the sales team with strategies and competitive intelligence that increase sales productivity and pipeline conversion.
Collaborate with product managers and cross-company partners to effectively communicate product offering and value.
Be responsible for products GTM plans; manage all aspects of product launches such as messaging, internal communication, collateral, and rollout strategy.
Requirements:
5+ years of experience as a Product Marketing Manager - preferably from B2B Fintech companies.
Experience in creating GTM strategies for new products and features and execution of relevant marketing campaigns and activities.
Strong analytical and research skills, highly capable of interpreting data, performing qualitative research, and translating results into actionable key takeaways.
Experience in working with multiple internal partners, including product, design, content, customer success, and support
Excellent written and verbal communication skills both in Hebrew and English.
A highly collaborative, team-oriented individual that is comfortable with new situations and highly iterative projects.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
06/05/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Product Marketing Manager.
Responsibilities:
Market Analysis: Conduct market research to identify and map key industry trends, competitive landscape, and customer needs. Translate insights into actionable strategies to drive product differentiation and market leadership.
Product Positioning and Messaging: Develop compelling value propositions and messaging that will resonate with our target audience. Clearly articulate the unique benefits and features of our products to effectively communicate value to customers and prospects alike.
Go-to-Market Strategy: Work with product management, sales, and marketing to plan and execute go-to-market plans for new products and features.
Content Development: Create powerful content that communicates and promotes our product offering and differentiated value, including sales enablement materials, website content, product datasheets, webinars, case studies, product videos, etc.
Sales Enablement: Equip sales with the knowledge, tools, and resources they need to effectively sell our products. Develop sales training materials, presentations, and competitive battlecards to support the sales process and drive conversion.
Requirements:
Minimum 2 years experience in product marketing roles, preferable in B2B technology startups.
2-5 years combined experience in tech (Fintech or Financial service companies a major plus).
Excellent written and communication skills, with the ability to articulate effective messaging, value propositions, sales pitch, sales decks.
Cross-functional team player with the ability to collaborate effectively across functions (product, marketing, sales).
Strategic and analytic mindset, fast learner, able to understand and tie together technical and business aspects.
Self-motivated and proactive, with the ability to initiate, lead and manage various activities with minimal supervision.
Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
Excellent English both written and verbal communication and presentation skills.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
22/05/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
were looking for a trailblazer, a natural leader, an ambitious individual who has the desire to make a significant impact and grow with our organization.

In this role, you will be a key player in shaping and communicating the value of our innovative SaaS Security Posture Management (SSPM) solution to the market.

You will be at the forefront of our strategic marketing development, transforming complex concepts into compelling messaging that resonates with our clients, investors, and industry peers alike. This is a pivotal, cross-functional role with room for growth.

As a market leader in SSPM, helps companies detect, analyze, and automatically remediate the threats introduced by SaaS usage. We are proud of our innovative culture and our commitment to customer success, which is reflected in everything we do.

What Youll Do:
Collaborate with leadership to define go-to-market strategies, product positioning, clear buyer personas and key messaging
Head product and feature releases from a Marketing standpoint, working closely with the Product team
Design and lead key messaging that will fuel all further collateral around: Industry needs & target audiences, product use cases and technical Messaging
Work with Product to ensure clear, concise and consistent messaging in-product
Lead content creation initiatives such as one pagers, relevant website content, thought leadership and video content including product tutorials, feature guides and thought leadership
Assist sales with battle cards, enablement presentations and case studies
Oversee analyst relations to enhance our brand visibility and industry positioning within the marketplace
Conduct comprehensive market, customer and competitive analysis to inform product and marketing strategies
Requirements:
A minimum of 5 years experience in technology-focused product marketing cyber is preferred
Passion for and technical knowledge of video creation and promotion
Solid familiarity and hands-on experience in the B2B software or technology sector
Demonstrated excellence in strategic thinking and problem-solving, complemented by a data-driven analytical approach
Proven ability to clearly communicate complex ideas, coupled with exceptional writing and editing skills
Expert project management capability, enabling the management of multiple priorities without compromising quality
Creative prowess matched with an exceptional eye for detail, necessary for crafting innovative marketing materials
Market research proficiency, with adeptness at analyzing trends and translating insights into actionable strategies
A good understanding of product lifecycle management, as well as product development processes
Strong presentation skills
Preferred: A bachelors degree in marketing, communication, business administration or a closely related field
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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נאספה מאתר אינטרנט
06/05/2024
Location: Tel Aviv-Yafo
Job Type: Full Time and English Speakers
We seek an experienced product marketer to join our Global B2B Marketing team to support our B2B marketing goals across our Merchant, and other B2B offerings, globally. This role will play a key part in driving go-to-market planning and execution. You will work with various teams across the company including product, sales, marketing and commercial to make sure new features are brought to market and adopted. You will be responsible for driving sales enablement, messaging, positioning, content development, as well as identifying and acting on growth and cross-sell opportunities.
Successful candidates must have prior experience in product marketing in a B2B software/tech/SaaS industry.
What you'll be doing:
Collaborate with cross-functional teams to develop product positioning and messaging that resonates with target audiences and aligns with business objectives.
Create and execute go-to-market plans for new and existing products, including product launch plans, sales enablement materials, and marketing campaigns.
Become an expert on our target audiences, identifying what they care about, how they think, and how we can best cater to their needs.
Turn our products, features, and capabilities into compelling stories that resonate with and win over diverse audiences, from restaurant and business owners to C-suite executives.
Develop and deliver product training and sales enablement materials to ensure the successful adoption of products by sales teams and clients.
Conduct market research and competitive analysis to identify customer needs, market trends, and growth opportunities.
Manage the development of product marketing content, including case studies, guides, and product videos.
Work closely with demand generation, Content and Marketing Automation teams to drive product awareness, sales and retention.
Monitor and report on product performance metrics, and provide recommendations for product and marketing improvements.
Requirements:
Bachelor's degree or above, in marketing, business, or a related field.
Some years of product marketing experience, ideally in the B2B2C tech environment, with a proven track record of launching successful products and campaigns.
Excellent written and verbal communication skills, with the ability to translate technical features into benefits for non-technical audiences.
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Strategic thinker with the ability to analyze data and market trends to inform product and marketing decisions.
Experience working with cross-functional teams, including product, sales, and marketing teams.
Ability to partner, influence, and motivate others, and perseverance to handle challenging business situations.
Experience activating all types of B2B marketing strategies, tools, and channels.
Plenty of motivation, with a positive outlook and a can-do attitude
Comfortable working in a fast-paced, dynamic environment.
English as a primary language (mother tongue, or equivalent).
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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נאספה מאתר אינטרנט
03/06/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
A cyber security services and platform company whose mission is to help our customers react faster and smarter and stay ahead of security threats, by creating secure digital ecosystems. automates processes to detect and prioritize threats early and respond rapidly and decisively.

part of the UST Global family. Some of the worlds largest enterprises trust us to create and maintain secure digital ecosystems using our comprehensive cyber security platform and mitigation services.

looking for a creative Sr. Content Marketing Manager to help us drive thought leadership on the brand, while also capturing the MxDR market. You will work with the best in the business, and we need you to bring your creativity, imagination and energy to this high-profile position. As the Sr. Content Marketing Manager, you will engage within the marketing team, and cross-functionally to design, plan and execute a content strategy that drives real measurable success. This will include accelerating share-of-voice (SOV) for the brand, driving engagement on marketing campaigns building and sales funnel performance, as well as helping with sales enablement.

You are a self-starter with a creative mind, who is capable of excelling in a fast-paced environment by taking ownership of content marketing activities related to cybersecurity services. Artistic, with an attention to detail and an eye for quality, as well as the ability to be a creative writer are minimum required skills for this role.

Responsibilities:
Develop and execute the content market strategy for various security services.
Plan and drive the launch required content for cybersecurity services in accordance with the go-to-market strategy.
Build engageable thought leadership material to drive demand for services.
Create compelling written articles and press releases for the media to drive share of voice.
Actively collaborate across marketing, PR, sales, and other stakeholders to execute and manage content strategy for various cybersecurity services.
Use cybersecurity expertise and understanding of buyer personas to create compelling and high-quality content and assets that help customers learn, understand and select to augment their enterprise security operations.
Requirements:
7+ years of content marketing experience specifically in B2B marketing.
Bachelors degree in an applicable field
Impeccable writing skills and able to provide public byline examples.
Media and PR publications experience.
Very strong presentation skills.
Familiarity with how share of voice works, as well as how to manage and grow this.
Strong, demonstratable skills in tools used to create video and graphic content e.g. adobe creative cloud, Canva.
A creative flair for new content ideas and is proud to show this through examples.
Ability to translate products features into simple, compelling messages and narratives that resonate with prospects, customers, partners.
Excellent people and management skills to interact with cross-functional teams, partners and other third parties.
Proven track record on support for content for product launches, and initiatives/programs
Market/industry cybersecurity experience preferred.
This position is open to all candidates.
 
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פורסם ע"י המעסיק
7 ימים
Location: Tel Aviv-Yafo
Job Type: Full Time
Product Marketing Manager
- Retail Solutions
Responsibilities:

Develop comprehensive Product Marketing strategies to drive awareness, adoption, and revenue growth for the company's retail solutions and products.
Craft compelling product messaging, value propositions, and positioning statements that resonate with target audiences in the retail industry and differentiate the company's offerings in the market.
Collaborate closely with the sales, marketing, and business development teams to create sales enablement tools and materials, such as presentations, case studies, and sales collateral, to support the sales process and drive customer acquisition.
Lead customer-facing marketing presentations and live demos to showcase product features, benefits, and unique value propositions to potential retail clients.
Requirements:
At least 5 years of experience in Product Marketing, business development, or presales activities within the retail solutions industry.
Proven track record of developing and executing successful Product Marketing strategies that drive customer acquisition, engagement, and revenue growth in the retail sector.
Excellent communication skills with the ability to craft compelling messaging and present ideas effectively to internal and external stakeholders, including potential customers and retail industry leaders.
Highly collaborative with the ability to work effectively in cross-functional teams and influence without direct authority.
Strong business acumen and understanding of the retail industry, including current trends, challenges, and opportunities.
Hands-on technical capabilities with the ability to understand and articulate product features and functionality to both technical and non
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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נאספה מאתר אינטרנט
08/05/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
Required Senior Product Marketing Manager
Tel Aviv
Our Product Marketing teams mission is to help propel and advance the companys growing product portfolio and drive interest in our product.
As a Senior Product Marketing Manager reporting to the Sr. Director of Product Marketing, you will drive market positioning and messaging for new product capabilities and offerings in the analytics platform. Working with a cross-functional team, you will be responsible for developing positioning and messaging, go-to-market strategy, sales enablement, and competitive analysis.
The ideal person for this position has experience in the Developer / DevOps / Analytics / SDLC space with a passion for business.
Expectations:
Messaging and documentation to support our GTM strategy, including positioning, sales enablement, and more
Working cross-functionally with product managers, sales, and marketing to strategize and execute successful product launches and create pipeline and user engagement
Updating and improving our sales enablement content as we evolve our product and how we position it in the marketplace
Creating audience-specific collateral from video and webinars, presentations, user guides, blogs, and more!
Being a key player as we drive awareness, demand, and adoption of our analytics platform.
Requirements:
5+ years of product marketing experience, ideally in the software development industry
Proven experience working with SaaS B2B products and targeting a Software Engineers audience.
Proven experience in marketing technical solutions, ideally with analytical tools
A background in working with globally dispersed teams
Passionate about data and the products you've supported
Understand the challenges of a fast-paced environment, and be able to adjust to change
Self-starter who has a track record of stepping up and taking ownership of a project
Bachelors or higher in a relevant field.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
28/05/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a talented and versatile Marketing Specialist to join our growing team in Tel Aviv.
As a Marketing Specialist, you will play a crucial role in shaping our brand identity, enhancing our market presence, and enabling our go-to-market teams success. This role offers the opportunity to work in a fast-paced, collaborative environment where your creativity and initiative will be valued.
Key Responsibilities:
Content Creation for GTM Teams:
Develop persuasive and informative content to support our go-to-market (GTM) teams, including sales decks, one-pagers, award submissions, educational materials, and more.
Collaborate closely with sales, marketing, and product teams to understand key messaging and value propositions, translating them into compelling narratives and visuals.
Craft engaging and tailored content to address the needs and pain points of target audiences, driving awareness, engagement, and conversion.
Ensure consistency and accuracy of messaging across all GTM materials, adhering to brand guidelines and tone of voice.
Develop materials consistent with our visual identity across field and digital marketing as well as go-to-market collateral.
Create visually appealing graphics and multimedia assets to support various marketing initiatives, such as presentations, infographics, videos, and social media content.
Collaborate with cross-functional teams to maintain brand consistency and integrity across all touchpoints, ensuring a cohesive and memorable brand experience.
Stay abreast of design trends and best practices, continuously evolving and refining our brand aesthetic to resonate with target audiences.
Requirements:
Proven experience in content creation for GTM activities, including sales enablement materials, presentations, and educational content.
Strong design skills with proficiency in Figma - strong bonus.
Solid understanding of branding principles and design aesthetics, with a keen eye for detail and typography.
Excellent written and verbal communication skills, with the ability to convey complex ideas simply and effectively.
Ability to thrive in a fast-paced, dynamic startup environment, balancing multiple projects and priorities with tight deadlines.
Experience in the local government or govtech industries - huge advantage.
Bachelor's degree in Marketing, Communications, Design, or a related field- advantage.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
5 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We're looking for a Product Marketing to join our team in TLV!
What You'll Do:
Acting as the glue that binds our product strategy to the go-to-market tactics we need to drive top-line results, you will own new product and release launches.
Identify and deliver a powerful product message for a technical audience with zero tolerance for sales spin.
Coordinate and synthesize inputs from key stakeholders (sales, product, customer success) to deliver value-oriented messaging.
Create a marketing plan for our Cyber products, supporting customer retention and acquisition efforts.
Ensure consistent messaging across web properties and all marketing deliverables.
Own new product and release launches to drive top-line results.
Bring a fresh perspective to understand customer needs and why we are essential for managing vulnerability lifecycle and reducing cyber risk.
Whats in it for you?
Competitive compensation, including equity in one of the fastest-growing startups in the cybersecurity industry.
Yearly professional development stipend to encourage your personal growth.
A close-knit team that is super supportive, smart, and driven to build something great.
An amazing opportunity to get in on the ground level, have your voice heard, and make an impact across one of the top security companies.
Requirements:
At least 4 years of experience as a product marketing manager in a hyper-growth SaaS company is a must.
Proven ability to generate and manage end-to-end product content and collateral.
Proven experience in executing consistent and impactful product launches.
Experience collaborating effectively with sales, product, and engineering teams to ensure alignment and success.
A demonstrated passion for contributing to the establishment and growth of a product marketing function.
Proven talent in translating technical features into value-oriented, differentiated, and easily understandable messaging for internal and external audiences.
Proven ability to stay informed about industry trends and provide valuable insights for competitive positioning.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
29/05/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
The position of a Product Marketing Manager in the gaming industry is pivotal for elevating the games to new heights by fostering synergies among various teams engaged in product development and marketing initiatives for Huuuge Casino and Billionaire Casino.

Collaboration Teams:
The role demands active collaboration with every sector within the organization, including game management (product teams), User Acquisition (UA), ad monetization, community engagement, organic growth, marketing creatives, Business Analysis (BA), and Business Intelligence (BI).

Responsibilities
Innovative Marketing: implement unique marketing strategies that stand out and capture the audience's attention
Organic vs. Marketing Initiatives: manage a blend of organic and paid marketing campaigns, such as burst campaigns, featuring, etc., to enhance visibility and engagement
Product Marketing: Identify growth opportunities by understanding seasonality, events, and market trends to align with product marketing efforts.
Comprehensive Product Knowledge: possess detailed knowledge about all the features of the companys games, understanding them from A-Z.
Bridge Role: act as the pivotal communication link between the marketing team and game studios, facilitating the integration of new product features into marketing activities and ensuring marketing needs like Firebase, Dormant protocols, FTUE, iOS pop-ups, etc., are implemented in game development.

User Engagement: engage in direct communication with users through various channels such as player services, community management, ASO, and VIP programs.
Market Trends Analysis: keep abreast of new media sources, marketing agencies, tools, and trends in user funnels to optimize marketing strategies.
Seasonal Promotions: leverage holidays, global events, and special sales to design targeted marketing initiatives.
Competitor Analysis: stay informed about competitors features, campaigns, and creatives to adapt and innovate marketing strategies accordingly.
Cross-functional Collaboration: work closely with teams across creative, UA, real-time bidding (RT), cross-promotion (Cross), ad monetization (Ad-Mon), product, and ASO to execute comprehensive marketing plans.
Marketing Plan Development: create and implement a detailed marketing plan in collaboration with the marketing team, outlining key activities, budgets, and strategies for user retention and acquisition.
Requirements:
Experience: At least 3 years of experience in online marketing, specifically within the gaming industry
Market Analysis Skills: proven ability to conduct thorough market analysis
Strategic Planning: experience in developing marketing strategies aligned with company objectives and KPIs
KPI Knowledge: familiarity with key marketing KPIs such as LTV (Lifetime Value), CVR (Conversion Rate), CTI (Click to Install), CPI (Cost Per Install), ROAS (Return on Ad Spend), retention rates, IPM (Installs per Thousand Impressions), etc.
Communication Skills: excellent communication abilities to effectively share ideas and strategies,
Relationship Building: strong capability to build and maintain positive relationships with partners
Analytical Ability: an analytical mindset with strong quantitative skills to analyze data and insights effectively
Gaming Industry Experience: experience working within a game development team and a good understanding of the game development process
Cross-functional Experience: proven track record of working with cross-functional teams
Marketing Funnel Understanding: comprehensive understanding of the mobile marketing funnel, including User Acquisition (UA), App Store Optimization (ASO), and First Time User Experience (FTUE)
English level C1
This position is open to all candidates.
 
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פורסם ע"י המעסיק
6 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
At SysAid we’re on a mission to liberate organizations by putting AI to work for them and their people. We’re a high-growth SaaS company with over 4,000 customers in 140 countries, deployed in 42 languages. Our AI-powered IT Service Management platform is used daily by over 100,000 system administrators and impacts the daily working lives of over 9 million end users around the globe, enabling productivity to thrive and organizations to fulfill their purpose. As businesses worldwide accelerate digital transformation and adopt new technologies and workstyles, SysAid is positioned to revolutionize the industry with its innovative suite of capabilities and exciting roadmap. And as we grow, our employees grow with us! We're on the lookout for a passionate and skilled Marketing Manager to join us on our journey and drive a variety of global marketing programs and campaigns. In this role, you will be responsible for driving revenue opportunities by developing and executing comprehensive marketing strategies targeted towards SysAid's existing customer base and channel partners. You will make data-driven recommendations to ideate and execute initiatives that are aligned with the company's global expansion growth targets. You will also engage and collaborate with our channel partners to effectively co-market our products, reach new customers, and drive global growth. You will collaborate closely with cross-functional teams within the organization including Customer Revenue, Channel & Alliances Sales, and Product, and Product Marketing teams to create experiences and interactions that drive measurable revenue growth.
What you’ll do
* Develop and execute multi-channel marketing strategies and programs focused on increasing expansion and retention for our growing install base.
* Analyze data to understand customer pain points, product usage, engagement, and customer experience to identify growth opportunities and make data-driven recommendations Establish a marketing program focused on driving partner awareness, engagement, and demand generation through an ecosystem of partners. Collaborate closely with partners to execute joint plans that include clear objectives, key metrics, and outcomes with partners to reach new customers and increase global growth.
* Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads. Drive advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
* Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
* Run ongoing A/B tests on different performance parameters and develop playbooks
* Segment lists based on users’ behavior and engagement, and build effective conversion journeys.
* Regular tracking and reporting on campaign performance
Requirements:
* Bachelors degree in business, marketing, or a related field
* Minimum of 3+ years experience in customer marketing, partner marketing, or related B2B marketing roles in a global SaaS or tech company. Strong analytical skills with the ability to analyze data, make strategic recommendations based on customer journey and usage patterns, test, and optimize.
* Experience with email marketing, marketing automation, and webinar programs.
* Excellent verbal and written English communication skills with an ability to simplify messaging and tell a compelling and engaging story
* A self-motivated, result-driven, enthusiastic, team player with great interpersonal skills
* Proficiency in CRM tools. Advantage: SalesForce
This position is open to all candidates.
 
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