דרושים » פרסום שיווק ויחסי ציבור » Field Product Marketing - Modern Work Go-to-Market

At SysAid we’re on a mission to liberate organizations by putting AI to work for them and their people. We’re a high-growth SaaS company with over 4,000 customers in 140 countries, deployed in 42 languages. Our AI-powered IT Service Management platform is used daily by over 100,000 system administrators and impacts the daily working lives of over 9 million end users around the globe, enabling productivity to thrive and organizations to fulfill their purpose. As businesses worldwide accelerate digital transformation and adopt new technologies and workstyles, SysAid is positioned to revolutionize the industry with its innovative suite of capabilities and exciting roadmap. And as we grow, our employees grow with us! We're on the lookout for a passionate and skilled Marketing Manager to join us on our journey and drive a variety of global marketing programs and campaigns. In this role, you will be responsible for driving revenue opportunities by developing and executing comprehensive marketing strategies targeted towards SysAid's existing customer base and channel partners. You will make data-driven recommendations to ideate and execute initiatives that are aligned with the company's global expansion growth targets. You will also engage and collaborate with our channel partners to effectively co-market our products, reach new customers, and drive global growth. You will collaborate closely with cross-functional teams within the organization including Customer Revenue, Channel & Alliances Sales, and Product, and Product Marketing teams to create experiences and interactions that drive measurable revenue growth.
What you’ll do
* Develop and execute multi-channel marketing strategies and programs focused on increasing expansion and retention for our growing install base.
* Analyze data to understand customer pain points, product usage, engagement, and customer experience to identify growth opportunities and make data-driven recommendations Establish a marketing program focused on driving partner awareness, engagement, and demand generation through an ecosystem of partners. Collaborate closely with partners to execute joint plans that include clear objectives, key metrics, and outcomes with partners to reach new customers and increase global growth.
* Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads. Drive advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
* Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
* Run ongoing A/B tests on different performance parameters and develop playbooks
* Segment lists based on users’ behavior and engagement, and build effective conversion journeys.
* Regular tracking and reporting on campaign performance

About Mindspace Founded in 2014, Mindspace is a leading flexible workspace provider with an expanding footprint in Europe, Israel and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces and daily offices provide the ideal solution for enterprise companies, startups, small businesses and entrepreneurs adapting to today’s fast-evolving hybrid work environment. Mindspace is considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, Mindspace has over 15.000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more. Why you’ll love working at Mindspace? Mindspace is a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. You’ll work with some of the best people in the industry, who love what they do. You’ll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as a Mindspace employee, you’ll be presented with long term career opportunities, globally. Who is the ideal Mindspacer? You’re a team player. You take pride in what you do and have a mindset of “I’m all in” when you do it. You know when to take action and how to take the areas of your responsibility to the next level - excellence is the name of the game. You know how to ‘read the room’ and understand the professional environment you’re in. About the position We are seeking a skilled and experienced Marketing & Data Operations Manager to oversee all aspects of marketing automation, data management, and integrations within our organization. The ideal candidate will be proficient in utilizing marketing technology platforms such as HubSpot and Salesforce, capable of building integrations, developing data dashboards, and providing actionable insights to drive marketing strategies. This role requires a strong analytical mindset, excellent communication skills, and the ability to collaborate effectively with cross-functional teams. Key Responsibilities:
* Ownership of marketing automation platforms such as HubSpot ( must! ), ensuring all systems are effectively utilized to drive marketing campaigns, capture leads, and optimize customer interactions.
* Integration Development for various marketing tools and systems to streamline processes, improve data accuracy, and enhance marketing capabilities.
* Data Management and Analytics:
* Data accuracy and accessibility - Effectively manage marketing data to ensure its accuracy and integrity for the marketing team.
* Customized dashboards and reporting - Develop and maintain data dashboards and reporting tools that provide actionable insights tailored to business objectives.
* Data analysis - Utilize advanced analytical tools to systematically analyze marketing data, identifying trends, patterns, and opportunities for optimization.
* Data hygiene and compliance: Implement processes to maintain data hygiene and ensure compliance with relevant regulations, supporting the overall effectiveness of marketing strategies and decision-making processes 4.Cross-functional collaboration with various teams to align data and operations strategies with business objectives. Act as a liaison between marketing and IT departments to ensure smooth integration and implementation of marketing technology solutions.

were looking for a trailblazer, a natural leader, an ambitious individual who has the desire to make a significant impact and grow with our organization.

In this role, you will be a key player in shaping and communicating the value of our innovative SaaS Security Posture Management (SSPM) solution to the market.

You will be at the forefront of our strategic marketing development, transforming complex concepts into compelling messaging that resonates with our clients, investors, and industry peers alike. This is a pivotal, cross-functional role with room for growth.

As a market leader in SSPM, helps companies detect, analyze, and automatically remediate the threats introduced by SaaS usage. We are proud of our innovative culture and our commitment to customer success, which is reflected in everything we do.

What Youll Do:
Collaborate with leadership to define go-to-market strategies, product positioning, clear buyer personas and key messaging
Head product and feature releases from a Marketing standpoint, working closely with the Product team
Design and lead key messaging that will fuel all further collateral around: Industry needs & target audiences, product use cases and technical Messaging
Work with Product to ensure clear, concise and consistent messaging in-product
Lead content creation initiatives such as one pagers, relevant website content, thought leadership and video content including product tutorials, feature guides and thought leadership
Assist sales with battle cards, enablement presentations and case studies
Oversee analyst relations to enhance our brand visibility and industry positioning within the marketplace
Conduct comprehensive market, customer and competitive analysis to inform product and marketing strategies

Creation is the core of purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo?
Never. Courage? Always.
we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Intro
The Business Partner Managers Team work with the industrys leading export advertisers in various verticals, helping them scale at efficiency. The team is responsible for working closely with very sophisticated advertisers, maintaining high levels of engagement and relationships, in order to position as a trusted partner to help our clients grow. As a member of this team, you are expected to have experience in advertising sales from either media or platform, or have branding and performance marketing experience to penetrate the clients to deliver revenue objectives and execute the sales growth strategies. The Partnership Manager will be responsible for successfully executing a media sales role by delivering and selling advertising products and solutions to D2C (Direct to Consumer) clients.


Responsibilities
Identify new business opportunities to partner , within the Consumer Tech vertical focusing on apps and web solutions for Israeli startups.
Lead and grow C-Level client relationships with product adoption and scaled solutions.
Be instrumental in the external narrative of in the market.
Collaborate cross functionally to ensure improvement for product, process and client relationships.
Analyse campaign performance to constantly give feedback on optimised media solutions.
This role will be located in our Tel Aviv office.

We are seeking a talented and versatile Marketing Specialist to join our growing team in Tel Aviv.
As a Marketing Specialist, you will play a crucial role in shaping our brand identity, enhancing our market presence, and enabling our go-to-market teams success. This role offers the opportunity to work in a fast-paced, collaborative environment where your creativity and initiative will be valued.
Key Responsibilities:
Content Creation for GTM Teams:
Develop persuasive and informative content to support our go-to-market (GTM) teams, including sales decks, one-pagers, award submissions, educational materials, and more.
Collaborate closely with sales, marketing, and product teams to understand key messaging and value propositions, translating them into compelling narratives and visuals.
Craft engaging and tailored content to address the needs and pain points of target audiences, driving awareness, engagement, and conversion.
Ensure consistency and accuracy of messaging across all GTM materials, adhering to brand guidelines and tone of voice.
Develop materials consistent with our visual identity across field and digital marketing as well as go-to-market collateral.
Create visually appealing graphics and multimedia assets to support various marketing initiatives, such as presentations, infographics, videos, and social media content.
Collaborate with cross-functional teams to maintain brand consistency and integrity across all touchpoints, ensuring a cohesive and memorable brand experience.
Stay abreast of design trends and best practices, continuously evolving and refining our brand aesthetic to resonate with target audiences.

The Marketing Content Manager will lead the ontent strategy while playing a key role in developing, implementing, and executing integrated communication programs.
You will be responsible for the company's brand positioning, messaging, and overall editorial strategy. In this role, you will work closely with the sales, business development, product, customer success, and global marketing team to spearhead our communication initiatives.
Your success will be measured by your ability to build and execute solid communication strategies and messaging across all platforms.
Responsibilities:
Develop, implement, and execute our overall brand strategy with the goal of increasing brand awareness and recognition among established and new audiences.
Be the subject matter expert, compose insightful thought leadership blog posts, case studies, and articles on behalf of the leadership team.
Exhibit proficient writing, editing, and persuasive skills that motivate the audience to remember and act toward the intended objective.
Manage and design our global PR and communications strategy in collaboration with our corporate and regional teams.
Creating a consistent, relevant, and thought-provoking media and influencer engagement strategy and developing effective storytelling methods
Write a powerful, eye-catching messaging framework and build relationships with key reporters and influencers.
Work with external partners and internal teams to create exciting and engaging brand campaigns and ensure objectives are met and budgets are managed efficiently
Manage the social media channels to continue developing and refining our communication strategy to position our brand as a unique voice in the market while supporting growth and recruitment goals
Manage relationships with PR freelancers and/or external agencies and industry influencers.
Stay on top of the latest trends in the Banking and Financial industry and alternative accommodations, flagging relevant news to teams while also practicing "newsjacking."
Be proactive and reactive in evaluating, prioritizing, and responding to opportunities and challenges as they arise
Demonstrate acute attention to detail, as well as robust organizational and project management capabilities.

We are looking for a creative, curious, independent and ambitious Product Marketing Manager to develop and implement the most profitable plans to position and promote products.

Responsibilities
Developing product positioning, messaging, and marketing content that demonstrates clear market differentiation.
Leading the creation of sales enablement materials and market, competitor and customer research to inform and educate the GTM teams.
Creating compelling and high-quality content that weaves business and technical messages, in a variety of formats including written, web, video, and presentations.
Developing enablement materials to arm the sales team with strategies and competitive intelligence that increase sales productivity and pipeline conversion.
Collaborate with product managers and cross-company partners to effectively communicate product offering and value.
Be responsible for products GTM plans; manage all aspects of product launches such as messaging, internal communication, collateral, and rollout strategy.

inventing a new way of managing IT end-to-end for IT professionals and teams worldwide.

By creating an AI-powered IT platform, all-in-one Remote Monitoring and Management (RMM) Helpdesk, Ticketing, and Reporting solution helps more than 23,000 IT pros achieve 10X operational efficiency, cut down time-to-resolution, and deliver better outcomes faster. Located in the heart of Tel Aviv, our team of passionate, like-minded individuals is driven by a shared mission to unleash everyone's potential and constantly innovate. We create an open, transparent, and supportive environment that gives our teams the autonomy, resources, and freedom to thrive.

This is a full-time and onsite (hybrid-remote) role at our Tel Aviv office.
seeks an experienced Growth Product Marketing Manager with a proven track record of driving upsell and revenue among PLG clients in the fast-paced SaaS industry. If you are a hands-on professional passionate about marketing, sales, and data analysis, you may be the perfect fit for our Product Marketing team. In this role, you will be instrumental in developing and implementing strategies to engage our customer base, plan and execute product-led growth strategies, and enhance the self-serve experience. Your focus will be on driving PLG customers to maximize the value of our platform and explore cross-sell opportunities.

Key Responsibilities:
Develop and execute a growth marketing strategy, including email campaigns, content creation, and in-app communication to drive cross-sell and upsell opportunities among our PLG clients.
Build a well-optimized pipeline to enhance the lifetime value of customers and perform pipeline audits.
Collaborate closely with the Account Executive team on defining, tracking, and optimizing the marketing campaigns to ensure continuous improvement and alignment with business revenue goals.
Create educational materials such as webinars to enrich our customers' knowledge.
Track the right metrics to identify areas of opportunity. Consider new, creative approaches that impact core metrics.
Dive into qualitative and quantitative data to identify user actions and engagement rates to optimize revenue generation.
Collaborate with cross-functional teams, including Marketing, Design, Product, Sales, BI, and Customer Success.

We need you to be creative and think outside the box. Be David whos not afraid of Goliath.

This high-impact position requires a deep understanding of the business with creative and out-of-the-box thinking to drive growth and have a real impact on the company.

Responsibilities:
As a VP of Marketing, you will own the marketing domain, roadmap, and budgets in our company.

Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with business objectives, ensuring consistent messaging and a strong brand presence in the market for both B2C and B2B segments.

The VP of Marketing role will oversee, Demand Generation, Inbound Marketing, Content Marketing, Customer Marketing, social media, SEO, Product Marketing, PR, and Conferences.

Team Management: Lead, mentor, and inspire a high-performing marketing team. Set clear goals, provide regular feedback, and empower team members to excel in their roles.

Utilize analytics and data-driven insights to optimize marketing performance, measure ROI, and identify areas for improvement.

Collaborate closely with sales, product, R&D, and other relevant teams to ensure alignment between marketing strategies and overall business goals.