דרושים » פרסום שיווק ויחסי ציבור » Business Development Manager

we are seeking a highly motivated and experienced Product Marketing Manager to lead the successful introduction, go-to-market, and adoption of our newest product.
As Product Marketing Lead, youll direct our newest strategic product that is currently in the development stage.
Youll play a pivotal role in shaping its market positioning, developing go-to-market strategies, and driving adoption among our target customers.
Youll collaborate closely with cross-functional teams, including product management, marketing, and growth, to define the product's value proposition, identify customer needs, and create compelling messaging and positioning.
You will be responsible for executing strategic marketing plans that generate awareness, drive customer acquisition, and contribute to revenue growth.
Responsibilities:
Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
Develop a deep understanding of the product, its unique value proposition, and target customer segments
Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Build a team of product marketers, and further develop and deepen the product marketing discipline across the organization
Conduct customer interviews/market research and redefine our view of the competitive landscape to influence decisions regarding the roadmap and go-to-market strategy
Evaluate and optimize processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration
Work with sales and growth teams to meet revenue and customer goals

we are looking for a Product Marketing Associate Director.
This role is an exciting opportunity to guide commercial strategies and deliver world class portfolio, service and experience to our customers. The Associate Global Commercial excellence director plays a key role in developing, planning, and driving key commercial excellence and marketing initiatives and will work directly with Product Marketing, Product Managers, and various regional commercial leaders to execute impactful commercialization projects..
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develop Go-to-market strategy & plan for impactful commercial programs with end-to-end responsibility from formulation to collaborative implementation in the regions with tracking, reporting and insights share-out
Portfolio management: Manage product lifecycle including phase in/expansion strategy for available products and phase-out/sunset of products that with market needs and company goals.
Develop & implement commercial strategies and marketing initiatives focused on nurturing and maximizing returns from existing customers including initiatives that will reduce customer churn, enhance customer loyalty and drive Trade-in/upgrade to new technologies.
IB marketing: Formulate and finalize meaningful customer communication strategy, plan & assets associated with new features and offerings for current products, IB relevant product or commercial programs.
Data and Insights: Conduct in-depth market analysis including preparation and delivery of reports on market trend, portfolio performance and customer feedback to relevant stakeholders with consistent cadence
Develop, run and lead a consistent and robust best in class process and governance structure for commercial initiatives including oversight operating mechanism and ensure consistency of tracking and reporting of data and insights
Additional responsibilities:
Ensures the effective fulfillment of objectives and deadlines assigned to associated with all projects.
Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
Other duties may be assigned.

we are looking for a talented, experienced hands-on Growth Manager who thrives at the intersection of marketing, product, and data analysis to join the Customer Growth team.
As a Growth manager, you will play a pivotal role in developing and executing strategies to engage and retain our existing customer base, driving them to realize the most value of the products theyre using and generate demand for x-sell. You will collaborate closely with PMM, CS, Product, and Marketing teams to create experiences and interactions to enhance customer satisfaction, drive loyalty, and increase customer lifetime value.
Responsibilities:
Increase L&R and Subscription customers feature adoption rates and usage by developing, executing, and managing growth initiatives end-to-end.
Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
Own and lead customer marketing strategies and plan activities such as email marketing campaigns, content planning and creation, and in-app communication to generate x-sell demand from our existing customer base.
Create knowledge enrichment programs and collaterals such as guides, walkthroughs, videos, webinars, and more to help educate our customers.
Define, track, and optimize product data and KPIs to ensure constant improvement and alignment with the business goals.
Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities for innovation and improvement. Determine industry benchmarks and conduct competitive research to influence decision-making and planning.
Collaborate with other teams in Marketing,Design, Product, Product Marketing, Sales, Customer Success, Engineering, and Data.

Required Growth Partnerships Manager
Are you looking to join a dynamic, agile team with a growth mindset? If so, we'd love to meet you.
As a Growth Partnerships Manager in the Sales Engineering Team, you will be the mastermind behind the success of key, strategic clients and will be responsible for a book of business with a high total annual worth!
In this role, you will be proactively pushing for the growth of the new sales business opportunities. You will work with strategic app developers, game developers, mobile agencies, and media agencies and you will own the success of turning new potential clients into high profile clients. You will be responsible for analyzing performance and strategizing improvements that will increase the success of the clients business goals. You will develop product and market expertise in order to best advise clients on their Monetization and User acquisition strategies using our set of platforms.
What you'll be doing:
Educate the client from A-Z as they onboard on their journey with our set of products
Be the main point of contact to lead and improve business opportunities and revenue targets
Establish strong relationships with new clients/advertising partners
Build Quarterly Business Review presentations and Competitive Insights to effectively educate and upsell clients
Understand the product inside and out to project manage all troubleshooting efforts and integrations with the Technical Team to ensure issues and integrations are communicated, resolved and completed in a timely manner.

Required Business Development Manager
Job Description
Join the CorpDev team, responsible for creating value and revenue to us via Strategic Product Partnerships, and Capital Investments. As a Business Development Manager, you will focus on delivering value to our eCommerce by creating meaningful relationships, partnerships and third party applications.
Work closely with the eCommerce product team to research and define the needed partners to enhance the eCommerce offering.
Build partnerships and integrations from start to finish including:
Conduct research to identify new markets and customer needs.
Reach out and arrange business meetings with prospective partners, explain the product and understand the synergy points.
Negotiate & close the deal
Manage key accounts as well as other multiple initiatives simultaneously.
Work closely with the Implementation Management team to execute partnerships.

Creation is the core of purpose. Our platform is built to help imagination thrive. This is doubly true of the teams that make possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About The Team
Our team supports Fintech Clients to maximize their product potential improve performance by offering creative solutions, assisting them targeting the right audience, handle policy issues and scale their activity. Our team combines operational expertise with a customer-centric mindset to help achieve clients marketing goals.

As a Partnership Manager, you will work with leading IL (Israeli) Fintech developers focused mainly on paid user acquisition activity. The Fintech Partnership Manager role will be to identify relevant potential leads, evaluate the opportunity, focus on activation, scale the clients media activity on (Brands & Performance), and be a trusted advisors to our partners.
The role will be located in Tel Aviv.

Responsibilities:

Business Management and Development:
Identify strategic leads and drive cooperation.
Maintain a robust sales pipeline, to achieve revenue targets, drive penetration and account growth.
Be the primary POC (point of contact) and maintain strong direct relationships with C-level and marketing teams.
Track, analyze and communicate key metrics and business trends as they relate to partner relationships.

Campaign Planning and Management:
Initiate joint business plans to maintain long term growth by understanding business objectives, KPIs and challenges.
Support client's performance by supplying data trends and industry insights, develop strategic sales plans, and prepare and conduct transformational pitches and sales presentations.
Facilitate ad campaigns from start to finish, with deep knowledge of ads solutions and understanding of the clients' needs.

Cross Functional Collaboration:
Serve as an internal advocate for our partners and work with internal cross-functions.
Work with cross-functional Client Solutions team to maintain healthy ROI (return on investment), improve work efficiency, and build long term growth.
Work with Marketing team to develop pitch narratives and case studies, and take part in industry events and conferences to be positioned as a thought leader.
Work with various product teams, on feedback and suggestions of ads solutions, systems and tools.

Required Growth Partnerships Manager, Scaled business
Role Description:
The opportunity:
The gaming industry has evolved from a box product model to a live service one, and we are at the forefront of managing long-term revenues through in-app purchases and mobile advertising.
As a Growth Partnerships Manager in the scaled business, you will develop product and market expertise to best advise clients. You will be responsible for growing revenue and optimizing the mid and long-tail accounts across three different ad networks: IronSource Ads, Unity Ads, and TapJoy Offerwall Ads.
Must have collaboration skills and love working cross-functionally as part of a team. you are enthusiastic about managing, and executing projects and efficient in operational work at scale.
This is an ideal position for someone who is looking to build a career in the scaled business field, especially in the rapidly growing mobile game industry.
What you'll be doing:
Focus on performance management of accounts and games through operations and product optimizations.
Identify areas of growth opportunities to improve developer monetization revenues and user acquisition at scale including building and implementing strategies to achieve growth.
Collaborate closely with internal and external cross-functional stakeholders to facilitate any fixes, improvements, or adjustments.
Understand the product inside out to manage A-Z any project to troubleshoot and improve the client experience.
Be the first point of contact for mid and long-tail clients and provide comprehensive service to improve business opportunities and revenue targets.

We are looking for someone with a passion for understanding consumers, willing to lead the industry revolution with AI, and who wants to transform work processes.

Monitor and understand market trends and competition through research, conferences, customer interactions, and feedback from the sales team.
Analyze data sets to extract insights, including performance measurement related to product adoption, usage, and revenue generation.
Collaborate on go-to-market plans, take part in identifying new growth opportunities, and support sales enablement efforts.
Define ICPs for target segments.
Identify the pains/challenges of target segments.
Articulate the value propositions for each target segment
Create value proposition decks and sales enablement tools, such as cheat sheets and competitive battle cards.
Work closely with the marketing team and contribute to demand generation activities, website messaging, thought leadership webinars, conference themes, and more.

Were seeking a highly motivated and experienced Product Marketing Manager to join our team and lead the successful go-to-market, introduction, and adoption of this product.
As Product Marketing Manager, youll play a pivotal role in shaping market positioning, developing go-to-market strategies, and driving adoption among our target customers.
Youll collaborate closely with cross-functional teams, including product management, marketing, and growth to define the product's value proposition, identify customer needs, and create compelling messaging and positioning.
You will be responsible for executing strategic marketing plans that generate awareness, drive customer acquisition, and contribute to revenue growth.
Responsibilities:
Work closely with the product management, design, and customer success teams to gather product feedback, influence product roadmaps, and ensure a seamless customer experience throughout the product life cycle
Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of the new product and increase awareness and adoption
Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
Improve user journeys to increase customer acquisition, conversion, and engagement rates.