דרושים » אינטרנט ודיגיטל » User Acquisition Manager

we are looking for a User Acquisition Manager
About the Role

Be a part of leading, strategizing, and owning the acquisition marketing channels and team in driving flawless execution and growth

Identifying new sources of acquisition, researching new media areas, and using revolutionary creative and messaging to increase spending efficiency

Turn user data into personalized, contextual, real-time insights to power customer interactions and acquisition flows

Own monthly spending, set annual and quarterly KPIs, and also track results on a weekly, monthly, and quarterly basis that provides insight into sales/revenue targets

Build strategic and trusted relationships across the organization, particularly with Design, Analytics, Finance, and Product

MA?LYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide. MA?LYS is on track to become one of the biggest body care brands in the world. We are a team of people who want to make lasting, impactful changes, who live (and love) to see results, who innovate with passion, and who love a good sense of humor. Is our vibe your vibe? We are looking for a User Acquisition Manager to join our talented Marketing Team. You will have the opportunity to take on a level of responsibility impossible to find in Israel. Handle and manage a multi-million dollar budget. Ensure brand consistency as you will be part of a growing brand and in a role where you can see your impact and immediate results. Optimize, refine, and manage our digital channels to drive new customer acquisition.
Your life at MA?LYS will look like…
* Lead strategic, high-volume experimentation on all key current and potential user acquisition channels.
* Develop, plan, execute, and optimize paid digital marketing strategies and initiatives, with a particular focus on paid social media.
* Define and report key metrics to monitor user experience and digital marketing effectiveness including ROI and Direct-Response campaigns. Think holistically across the business to ensure resource allocation.
You will thrive in this role if you have…
* 2+ years of experience in performance marketing from a global company / as a consultant.
* A track record for successful execution of effective performance marketing campaigns. Ideally brings expertise in Paid Social (FB / IG / TikTok / Snapchat / Pinterest).
* Managed at least $100K a month in marketing spend.
* A creative mindset with a focus on delivering results.
* Working knowledge of Excel and large data analysis.
* Experience with direct response marketing strategies.
* Strong analytical skills and the ability to interpret data to make informed decisions.
* Strong organizational and multitasking abilities.

We are seeking an experienced Growth Manager, uniquely focused on Performance Marketing and Brand Development to spearhead our global growth initiatives.

Responsibilities
Some primary aspects of the role include:

Lead and oversee a team of PPC specialists, providing guidance, mentorship, and support to optimize campaign performance and achieve business objectives and KPIs.
Leveraging your extensive experience in order to drive ROI growth, you will develop and execute advanced PPC strategies across multiple platforms and regions, including; Google Ads, Bing Ads, and social media channels.
Utilize advanced analytics tools and metrics to monitor and evaluate campaign performance, making data-driven decisions to optimize performance and achieve KPIs.
Collaborate cross-functionally with marketing, product, and sales teams to align PPC initiatives with overall business goals and strategies.
Collaborate closely with the creative team to develop compelling ad copy and visual assets that resonate with our target audience.
Drive new branding strategies to enhance awareness, perception, loyalty and trust to elevate the brand globally.
Initiate, implement and manage global Brand level partnerships, affiliates and influencer marketing strategies.
Utilize advanced analytics to inform strategies, conduct A/B testing, and experiment with new growth tactics to increase profitability.

Job Description:
As the E-commerce Marketing Lead, you will play a pivotal role in driving our Israel's progression into the e-commerce landscape (non food). This position requires an adept understanding of e-commerce marketing strategies, an ability to analyze customer behavior and market trends, and a knack for tailoring these insights to the unique dynamics of the Israeli market. Your leadership will be instrumental in navigating Wolt through this exciting expansion, marking a significant milestone in our growth trajectory.
Key Responsibilities:
* Develop and implement marketing strategies for Ecommerce verticals with a focus on fashion & general merchandise, emphasizing online user behavior, acquisition techniques, and retargeting of new and existing users.
* Analyze market trends, customer behavior, and sales data to identify growth opportunities, using these insights to drive effective user acquisition and retention strategies.
* Manage and optimize online marketing channels, prioritizing metrics and performance analysis to adjust strategies as needed.
* Continuously enhance the customer journey on the company`s platform through A/B testing and user feedback, aiming to improve User Experience and conversion rates.
 
Next Steps:
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!
We will be reviewing applications on an on-going basis, so if this sounds like an opportunity you want to pursue, apply today!
If you have any questions regarding this role, please contact us.
About us:
We are a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to your home or office. Since launching 7 years ago, Wolt has expanded from a restaurant food delivery platform in the Nordics to a leading player in the delivery of everything across EMEA. Wolt works together with tens of thousands of restaurant and retail partners, as well as with over a hundred thousand courier partners across 23 countries and 250+ cities. In November 2020 Wolt and DoorDash announced they are joining forces, and the transaction is expected to close in H1 2022. We continue to expand rapidly and are looking for more talented individuals to join us.
We are not only offers great apps to customers and partners, but is also developing a broad range of technologies and solutions. Our apps ( IOS and Android ) have the industrys highest reviews, largely because of our customer-centric approach to how we build our products and operations. For example, our customer service team responds in a matter of minutes, in the customers own language.

Our company cross-media platform has been the go-to app for over 100 million sports fans worldwide since 2012.
It brings them the fastest and most accurate live scores and online data notifications.
We take great pride in serving millions of loyal users in multiple languages on any device.
With our company, our users can enjoy 24/7 complete coverage of more than 2,000 competitions in a wide variety of sports worldwide.
Like no other app, our users receive Real-Time Stats, Breaking News, In-Play Insights, Lineups, Live Tables, Fixtures, Social Buzz, Odds, and Betting Tips, which produce short-term and long-term value.
Our years of experience provide a unique combination of proven top-notch technology and an intuitive UX, ensuring our users receive a personal screen that produces the best value for them.
If you want to be ahead of everyone else, our company is a must-own app on your mobile device.
Responsibilities:
* Manage a team of 2 user acquisition managers and an ASO manager.
* Hands-on management of mobile app campaigns on various traffic sources (SRNs).
* Set annual goals, monitor performance metrics, and budget tracking.
* Explore new user acquisition channels, TEST and adopt new analytic tools.
* Define requirements for data dashboards and advanced analysis from the data -analysts.
* Develop creative strategy and write creative briefs for the creative and UGC teams.
* Collaborate cross-functionally with data, Creative, Content, Finance and R&D.
* Lead day-to-day communication with Google, Meta, TikTok, Apple and Appsflyer.
* Communicate industry trends and new regulations in the fields of User Privacy and mobile attribution (Android Sandbox, SKAN 4, and attribution models).

Riverside empowers creators and businesses to create high-quality audio and video content. Since launching, we have experienced rapid growth and are trusted by individual creators and companies such as Spotify, NY Times, NBC, CNN, and iHeartMedia. We are looking for a director of growth marketing with a strong business understanding and a proven track record of scaling paid and non-paid channels. You’ll be responsible for user and revenue growth via our self-serve (product-led growth) and sales-assisted motion, and report directly to the VP of marketing.
What you’ll do:
* Translate Riverside's company objectives into a comprehensive growth strategy across customer acquisition, retention, and monetization.
* Drive self-serve revenue and pipeline creation through inbound marketing activities, leveraging a diverse set of channels and tactics, expert in end-to-end campaign development, execution, and measurement.
* Own the day-to-day execution for various growth marketing channels, including creative, budget, targeting, testing, and reporting.
* Collaborate with our product marketing and creative teams to inform the targeting and messaging of new campaigns.
* Own the data reporting for key demand metrics across funnels and growth loops, and extract insights to make data-informed decisions to (i) optimize ongoing initiatives and (ii) identify and formulate new experiments to run.
* Launch segmented marketing campaigns to effectively reach prospects and customers.
* Identify revenue opportunities and act on them (i.e., new use cases, restructured partnerships, new features, or reimagined audience segments).
* Partner with product, sales, and customer support teams to improve engagement and conversion metrics throughout the marketing funnel and across multiple channels.
Who you are:
* 5+ years of growth marketing experience, with B2C2B and B2B SaaS experience
* You have owned and scaled revenue as the primary KPI
* Experience driving revenue through paid and non-paid marketing channels
* Analytical and creative problem-solver with the ability to deeply understand the customer context and translate this into clear, concise, and creative output
* You have a history of optimizing conversion rates throughout the entire customer journey from acquisition to activation to revenue to retention
* Ability to ideate and execute independently
* Strong communicator (verbal and written) with a solid understanding of creative, content, and community
* You are a demanding leader who understands hyper-growth and is not afraid to set aggressive goals
Values that help you succeed at Riverside:
* Hungry, passionate, and deeply curious
* Bias towards action
* Independent, self-starter
* Proactive and entrepreneurial approach to problem-solving
* Highly rigorous and stay close to the details
Bonus
* Experience with a PLG and sales-assisted motion for a prosumer company
* Hands-on experience with HubSpot, Webflow, Mixpanel
* Worked in the audio/video/media industry

We are seeking a highly motivated, experienced Head of SEM to join our growing team in Tel Aviv.
The ideal candidate will thrive in a fast-paced environment, making strategic decisions amidst uncertainty, while inspiring teams to achieve new heights of success.
If you are ready to lead, innovate, and drive growth in the world of SEM, we invite you to join us on this exciting journey.
The successful candidate will be required to:
Strategic Leadership:
Develop and align paid media, specifically SEM, strategies with overarching company objectives, ensuring a cohesive vision.
Drive continuous improvement in methodologies to maintain a competitive edge in the market.
Stay updated on PPC trends, Google automation processes, and implement best practices accordingly.
Monitor and enhance the utilization of cutting-edge tools, identifying areas for refinement and efficiency.
Revenue Growth and Market Share:
Hold accountability for revenue growth, increased market share, and overall company profitability in the paid search domain.
Team Management and Mentoring:
Provide professional leadership within the department, implementing effective practices and techniques.
Manage and mentor Marketing Analysts and Team Leads, fostering growth and skill development.
Audit and assess business practices to ensure alignment with industry standards.
Identify and lead the integration of new technologies and capabilities for improved performance.
Growth Planning:
Identify and promote potential upcoming verticals to drive growth.
Lead initiatives and develop tools to optimize conversion rates across diverse channels and markets.
Analyze business results, track KPIs, and implement strategies to improve portal effectiveness.

Required Growth Partnerships Manager
Are you looking to join a dynamic, agile team with a growth mindset? If so, we'd love to meet you.
As a Growth Partnerships Manager in the Sales Engineering Team, you will be the mastermind behind the success of key, strategic clients and will be responsible for a book of business with a high total annual worth!
In this role, you will be proactively pushing for the growth of the new sales business opportunities. You will work with strategic app developers, game developers, mobile agencies, and media agencies and you will own the success of turning new potential clients into high profile clients. You will be responsible for analyzing performance and strategizing improvements that will increase the success of the clients business goals. You will develop product and market expertise in order to best advise clients on their Monetization and User acquisition strategies using our set of platforms.
What you'll be doing:
Educate the client from A-Z as they onboard on their journey with our set of products
Be the main point of contact to lead and improve business opportunities and revenue targets
Establish strong relationships with new clients/advertising partners
Build Quarterly Business Review presentations and Competitive Insights to effectively educate and upsell clients
Understand the product inside and out to project manage all troubleshooting efforts and integrations with the Technical Team to ensure issues and integrations are communicated, resolved and completed in a timely manner.

We are looking for a Paid Acquisition Specialist to join its growing team. We're looking for someone who can create, scale, and optimize high-volume PPC campaigns in various search channels.
The PPC Campaign Manager is responsible for our paid search campaigns including the development of overall strategy, innovation, optimization, and ROI analysis. You are a results-oriented individual who can maximize the performance of each campaign to achieve the companys growth goals. The environment is fast-paced and teamwork-oriented.
The candidate must be super analytical, independent, an out-of-the-box thinker, and a quick learner. If you have a proven record of success with a large paid search budget, have a great passion for PPC, and have at least 3 year of experience, come and join us.
This position is a temporary, maternity leave replacement.
What am I going to do?
Responsible for large-scale budget management and overseeing large-scale search campaigns to drive business objectives.
Develop, implement, and manage SEM strategies, focusing on account structure, ad-copy optimization, and performance analysis.
Manage paid search campaigns across various channels.
Create and maintain testing plans for all campaigns, encompassing aspects like copy, bidding strategies, and landing page variations to enhance campaign effectiveness.
Develop and maintain a monthly media plan, strategically allocating budget across all campaigns to maximize ROI.
Leverage analytics tools to continuously optimize the performance of marketing campaigns, making data-driven decisions to improve clicks, conversions, and ROI.
Monitor, analyze, and report on paid search campaign performances, providing actionable insights to stakeholders.
Stay updated with the latest trends and developments in PPC/SEM and digital marketing to ensure cutting-edge strategy implementation.
Collaborate with the marketing team to align paid search strategies with overall marketing objectives and company goals.

We are seeking a Digital Advertising Specialist to join our Elite team.
In this role, you will manage our clients online marketing activities, build and implement marketing strategies, and optimize towards their business goals and KPIs.
If you are a performance media enthusiast with a track record of success in client communication and performance media management, and youre eager to learn in an agile office where your voice will make a huge difference, we want to hear from you!
What You'll Be Doing:
Manage day-to-day client relationships, both locally and globally, ensuring effective communication and satisfaction.
Develop and execute digital marketing strategies and Hands-On ongoing campaign managements across various platforms (e.g., Google Ads, Facebook Ads, Bing, DV360, native platforms etc.) to achieve client goals and KPIs.
Conduct performance analysis, AB testing, and optimization to maximize ROI and improve campaign effectiveness.
Research and stay up-to-date with industry trends to inform and enhance digital strategies.
Analyze client websites to identify opportunities for improving conversion rate (CR) performance.
Create and present PowerPoint presentations to clients, providing insights and performance analysis of their campaigns.
Collaborate with internal teams and clients to develop and refine digital marketing strategies.