דרושים » פרסום שיווק ויחסי ציבור » Senior Monetization Manager

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פורסם ע"י המעסיק
03/04/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
A rapidly growing sports app and a Developer and operator of online media products for millions of sports fans worldwide. With tens of millions of DAUs, across various different products, we have firmly established ourselves as one of the most widely used sports mobile apps globally. Leveraging substantial resources from our partnership with gaming powerhouse Entain, committed to driving pioneering research and expansion initiatives. As a frontrunner in the B2C mobile app ecosystem, our state-of-the-art technology not only fuels our rapid growth but also elevates us to the pinnacle of Monetization prowess and performance. As a Senior Programmatic Performance Manager, you will be the main owner of our Open Auction revenue vertical. Your day to day will be mostly about operating and optimizing the RTB process, working closely with our analysts towards maximizing our potential revenues, helping our growth team optimize UA ROIs and searching for exciting new collabs that will increase our revenue stream.
Responsibilities:
 
* Lead the optimization of the Real-Time Bidding (RTB) process to maximize yield and fill-rate across a diverse portfolio of publisher networks.
* Provide data -driven insights and recommendations to enhance overall revenue performance.
* Monitor advertising performances, identifying irregularities, and proposing actionable changes and new products to optimize revenue outcomes.
* Dive deep into both internal and external advertising platforms to understand their impact on our Return on Investment (ROI).
* Collaborate closely with our analysts to explore data trends, contributing to the continuous improvement of our revenue-generating strategies.
* Work with the growth team to optimize User Acquisition (UA) Return on Investment (ROIs) through effective monetization strategies.
* Proactively seek and evaluate exciting new collaborations and partnerships that have the potential to increase our revenue streams.
Requirements:
* minimum of 3 years of experience in Adtech, with a focus on analytical roles, preferably in a startup or a tech company.
* Proficient in Google Ad Manager, demonstrating the ability to navigate and utilize its features effectively.
* Entrepreneurial Mindset - Demonstrated ability to thrive in an entrepreneurial environment and excel in a fast-paced setting.
* Results-Driven - Proven capacity to work independently, drive results, and collaborate effectively with team members.
* Top Communication Skills - Fluent and idiomatic proficiency in English, both written and spoken.
* Bachelor's degree in Exact Science, Engineering, Economics, or an equivalent field from a reputable university.
* Familiarity with various advertising technologies, any different SSPs and DSPs.
* Experience with SQL.
* A strong passion for sports and sports-related data is considered an advantage. So come join the family and contribute to the development of next-generation products that will shape the future of advertising in the SportsTech and Information Technology industry.
This position is open to all candidates.
 
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פורסם ע"י המעסיק
1 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Riverside empowers creators and businesses to create high-quality audio and video content. Since launching, we have experienced rapid growth and are trusted by individual creators and companies such as Spotify, NY Times, NBC, CNN, and iHeartMedia. We are looking for a director of growth marketing with a strong business understanding and a proven track record of scaling paid and non-paid channels. You’ll be responsible for user and revenue growth via our self-serve (product-led growth) and sales-assisted motion, and report directly to the VP of marketing.
What you’ll do:
* Translate Riverside's company objectives into a comprehensive growth strategy across customer acquisition, retention, and monetization.
* Drive self-serve revenue and pipeline creation through inbound marketing activities, leveraging a diverse set of channels and tactics, expert in end-to-end campaign development, execution, and measurement.
* Own the day-to-day execution for various growth marketing channels, including creative, budget, targeting, testing, and reporting.
* Collaborate with our product marketing and creative teams to inform the targeting and messaging of new campaigns.
* Own the data reporting for key demand metrics across funnels and growth loops, and extract insights to make data-informed decisions to (i) optimize ongoing initiatives and (ii) identify and formulate new experiments to run.
* Launch segmented marketing campaigns to effectively reach prospects and customers.
* Identify revenue opportunities and act on them (i.e., new use cases, restructured partnerships, new features, or reimagined audience segments).
* Partner with product, sales, and customer support teams to improve engagement and conversion metrics throughout the marketing funnel and across multiple channels.
Who you are:
* 5+ years of growth marketing experience, with B2C2B and B2B SaaS experience
* You have owned and scaled revenue as the primary KPI
* Experience driving revenue through paid and non-paid marketing channels
* Analytical and creative problem-solver with the ability to deeply understand the customer context and translate this into clear, concise, and creative output
* You have a history of optimizing conversion rates throughout the entire customer journey from acquisition to activation to revenue to retention
* Ability to ideate and execute independently
* Strong communicator (verbal and written) with a solid understanding of creative, content, and community
* You are a demanding leader who understands hyper-growth and is not afraid to set aggressive goals
Values that help you succeed at Riverside:
* Hungry, passionate, and deeply curious
* Bias towards action
* Independent, self-starter
* Proactive and entrepreneurial approach to problem-solving
* Highly rigorous and stay close to the details
Bonus
* Experience with a PLG and sales-assisted motion for a prosumer company
* Hands-on experience with HubSpot, Webflow, Mixpanel
* Worked in the audio/video/media industry
Requirements:
None
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
31/03/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We're looking for a talented and experienced Product Monetization Manager to join our rapidly growing team.
The Monetization team is at the core of our business and is responsible for driving revenue growth and providing a good game experience to our users. The team works in an extremely fast-paced environment, constantly improving and optimizing in a data driven manner the game experience and performance in order to hit company business goals. The role entails working closely with Data Analysts, Product Managers, Operations Specialists, Designers, and Economists.
Responsibilities:
Craft and optimize custom, effective and strategic plans that can help reach business targets.
Plan, create & implement day-to-day events and promotions strategies to drive growth in business KPIs.
Focus on player retention and engagement to ensure high lifetime value
A/B test content and analyze their performance to ensure a smooth user experience.
Collaborate with the Economy, Design, Product, Technical Operations and Analytics teams to execute top quality monthly events and promotions.
Requirements:
Proven analytical competencies
Strong communication skills
Experience working with many stakeholders and different teams
Background in Product Management, Data Analysis, Sales, Digital Marketing or Growth Management.
Proven experience in execution and full ownership of projects
Interest in mobile games
Bachelors Degree in Economics, Statistics, Industrial Engineering, Management or Business Administration.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
08/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for someone with a passion for understanding consumers, willing to lead the industry revolution with AI, and who wants to transform work processes.

Monitor and understand market trends and competition through research, conferences, customer interactions, and feedback from the sales team.
Analyze data sets to extract insights, including performance measurement related to product adoption, usage, and revenue generation.
Collaborate on go-to-market plans, take part in identifying new growth opportunities, and support sales enablement efforts.
Define ICPs for target segments.
Identify the pains/challenges of target segments.
Articulate the value propositions for each target segment
Create value proposition decks and sales enablement tools, such as cheat sheets and competitive battle cards.
Work closely with the marketing team and contribute to demand generation activities, website messaging, thought leadership webinars, conference themes, and more.
Requirements:
3+ years of experience in Product Marketing or equivalent experience.
Strong analytical skills with the ability to define, track, and measure outcomes.
Independent research and analysis skills for markets and business opportunities.
Ability to thrive in a fast-paced entrepreneurial environment.
Storytelling capabilities to craft a coherent and compelling narrative for internal stakeholders and customers.
Have an excellent track record of creating high-quality marketing collateral, across multiple channels.
Are self-driven but able to take direction and drive results with direct and cross-functional teams.
Experience in the Food industry - A big plus.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
6 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
we are looking for a talented, experienced hands-on Growth Manager who thrives at the intersection of marketing, product, and data analysis to join the Customer Growth team.
As a Growth manager, you will play a pivotal role in developing and executing strategies to engage and retain our existing customer base, driving them to realize the most value of the products theyre using and generate demand for x-sell. You will collaborate closely with PMM, CS, Product, and Marketing teams to create experiences and interactions to enhance customer satisfaction, drive loyalty, and increase customer lifetime value.
Responsibilities:
Increase L&R and Subscription customers feature adoption rates and usage by developing, executing, and managing growth initiatives end-to-end.
Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
Own and lead customer marketing strategies and plan activities such as email marketing campaigns, content planning and creation, and in-app communication to generate x-sell demand from our existing customer base.
Create knowledge enrichment programs and collaterals such as guides, walkthroughs, videos, webinars, and more to help educate our customers.
Define, track, and optimize product data and KPIs to ensure constant improvement and alignment with the business goals.
Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities for innovation and improvement. Determine industry benchmarks and conduct competitive research to influence decision-making and planning.
Collaborate with other teams in Marketing,Design, Product, Product Marketing, Sales, Customer Success, Engineering, and Data.
Requirements:
3+ years of experience in customer marketing/growth management Must
Proven experience in the creation, optimization, and management of customer marketing campaigns Must
Experience in SaaS / B2B / eCommerce Big Advantage
Solid knowledge in marketing automation tools Hubspot, customer.io, Google Analytics, etc Advantage
Excellent communication and interpersonal skills and a native level of English, both written and spoken
Creative thinker with the ability to develop innovative marketing strategies.
Ability to thrive in a fast-paced, collaborative environment.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
04/04/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a tech-savvy and performance-oriented professional to join our company as a Growth Product Manager, Performance Media & Automation.

You will have the opportunity to collaborate closely with extraordinary media buying, data, product and engineering teams to achieve remarkable outcomes.

This role calls for a strategic mindset and a deep understanding of Performance verticals (eg. content, gaming, search), user behavior, data and automation. If you are a results-driven leader with a passion for leveraging data while using your best creativity skills, this position offers an exciting platform to make a significant impact on our organization's growth trajectory.

Join our team and play a vital role in shaping the future of our digital advertising strategies and product development initiatives.

What will you do?
Own entire P&L of one of Arpeelys strategic vertical and partnership with Google.
Oversee R&D development of automation for media acquisition on managed platforms and real-time-bidding exchanges.
Research the mechanics, monetization and user-flow within our web & mobile asset and partners integration.
Create data and media strategies to monitor and find growth opportunities in the vertical.
Become external POC for external partners; work closely to develop business, technical and media opportunities that will propel the partnership on both sides.
Internally, work with Senior engineers from R&D and Data Science and work on media strategies with Media Acquisition and Product\Growth to execute vertical media strategies and grow users scale.
Conduct competitive research and employ the latest tech (eg. LLMs) to gain a technical and data edge.
Work with the founding team to shape the strategic vertical into one of the main growth engines of 2024/5.
Requirements:
5+ yeas of experience as Vertical Owner, Growth, Product Manager at Ad-tech or Consumer companies.
Experience in Content Arbitrage, AFS (AdSense for Search), Performance-based verticals (eg, Gaming, Mobile), or Search - MUST.
Technical proficiency in automation, data analysis, attribution modeling - Must
Data-driven with excellent data analysis skills - Must.
Excellent understanding of the Managed Media-buying platforms\digital marketing\Programmatic ecosystem and landscape (SSPs, Publishers etc..).
Business mindset, independent, proactive and creative with the ability to rally teams around a goal.
A highly effective communicator with extreme attention to details.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
02/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Required Growth Partnerships Manager
Are you looking to join a dynamic, agile team with a growth mindset? If so, we'd love to meet you.
As a Growth Partnerships Manager in the Sales Engineering Team, you will be the mastermind behind the success of key, strategic clients and will be responsible for a book of business with a high total annual worth!
In this role, you will be proactively pushing for the growth of the new sales business opportunities. You will work with strategic app developers, game developers, mobile agencies, and media agencies and you will own the success of turning new potential clients into high profile clients. You will be responsible for analyzing performance and strategizing improvements that will increase the success of the clients business goals. You will develop product and market expertise in order to best advise clients on their Monetization and User acquisition strategies using our set of platforms.
What you'll be doing:
Educate the client from A-Z as they onboard on their journey with our set of products
Be the main point of contact to lead and improve business opportunities and revenue targets
Establish strong relationships with new clients/advertising partners
Build Quarterly Business Review presentations and Competitive Insights to effectively educate and upsell clients
Understand the product inside and out to project manage all troubleshooting efforts and integrations with the Technical Team to ensure issues and integrations are communicated, resolved and completed in a timely manner.
Requirements:
What we're looking for:
This team is agile, energetic and hungry. Therefore, being upbeat and having an aim to be part of an innovative, fast-paced & growth-focused environment is key to your success
There are many moving parts to juggle with internal and external partners. You will need excellent organization, prioritization and communication skills (verbal, written communication, presentation and facilitation) to excel
The ability to multitask and prioritize your workload, as well as handle details accurately while keeping the big picture in mind will help you succeed
This team is constantly looking for new business opportunities and ways to grow partnerships with their clients. A strong analytical approach with the ability to build strategies through collecting, organizing, dissecting, evaluating, and analyzing data is a huge benefit
We are collaborative and work cross functionally not only locally but globally. You will need to hone in on your verbal, written, presentation and facilitation skills in order to succeed with various partners across the globe
You might also have:
Previous experience in a customer facing role, with a history of growing accounts and achieving revenue targets is a plus
Self-motivated, proactive and a phenomenal teammate with a can-do attitude that is willing to go above and beyond will be able to lead their professional growth to new heights.
This position is open to all candidates.
 
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פורסם ע"י המעסיק
1 ימים
Location: Tel Aviv-Yafo
Job Type: Full Time
About us
Founded in 2014, we are a leading flexible workspace provider with an expanding footprint in Europe, Israel and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces and daily offices provide the ideal solution for enterprise companies, startups, small businesses and entrepreneurs adapting to todays fast-evolving hybrid work environment. We are considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, we have over 15.000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more.
Why youll love working at our company?
This is a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. Youll work with some of the best people in the industry, who love what they do. Youll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as an employee, youll be presented with long term career opportunities, globally.
Who is the ideal employee?
Youre a team player. You take pride in what you do and have a mindset of Im all in when you do it. You know when to take action and how to take the areas of your responsibility to the next level - excellence is the name of the game. You know how to read the room and understand the professional environment youre in. About the position We are seeking a skilled and experienced Marketing & data Operations Manager to oversee all aspects of marketing automation, data management, and integrations within our organization. The ideal candidate will be proficient in utilizing marketing technology platforms such as HubSpot and salesforce, capable of building integrations, developing data dashboards, and providing actionable insights to drive marketing strategies. This role requires a strong analytical mindset, excellent communication skills, and the ability to collaborate effectively with cross-functional teams.
Key Responsibilities:
* Ownership of marketing automation platforms such as HubSpot, ensuring all systems are effectively utilized to drive marketing campaigns, capture leads, and optimize customer interactions.
* Integration Development for various marketing tools and systems to streamline processes, improve data accuracy, and enhance marketing capabilities.
*  data Management and Analytics:
*  data accuracy and accessibility - Effectively manage marketing data to ensure its accuracy and integrity for the marketing team.
* Customized dashboards and reporting - Develop and maintain data dashboards and reporting tools that provide actionable insights tailored to business objectives.
*  data analysis - Utilize advanced analytical tools to systematically analyze marketing data, identifying trends, patterns, and opportunities for optimization.
*  data hygiene and compliance: Implement processes to maintain data hygiene and ensure compliance with relevant regulations, supporting the overall effectiveness of marketing strategies and decision-making processes 4.Cross-functional collaboration with various teams to align data and operations strategies with business objectives. Act as a liaison between marketing and IT departments to ensure smooth integration and implementation of marketing technology solutions.
Requirements:
Qualifications:
* Bachelor's degree in Marketing, Business Administration, data Science, or a related field. Advanced degrees or relevant certifications - an advantage.
* Proven experience (4 years) in marketing operations, data management, or a similar role, preferably in a technology-dr.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
2 ימים
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Growth Marketing Manager, Paid Social to join our diverse Marketing team.
Reporting to the Director of Paid Social, the primary objective of this position is to manage the launch, ongoing reporting, and management of paid social media advertising campaigns.
The Growth Marketing Manager, Paid Social will focus on creating impactful advertising strategies that increase brand visibility, drive sales, and enhance customer engagement on various social media platforms.
Roles and Responsibilities:
Campaign Launch and Management:
- Plan and execute the launch of paid social media ad campaigns, ensuring alignment with the company's marketing goals.
- Collaborate with creative teams to develop engaging ad content, including visuals and copy that reflects the brands voice.
- Configure campaign settings, including targeting, budgets, and scheduling, to maximize ad performance from the outset.
- Continuously monitor and manage live campaigns to ensure they are performing optimally.
- Adjust campaign strategies as needed based on performance data and changing market trends.
- Work within budget constraints to allocate funds effectively across campaigns and platforms for maximum ROI.
Requirements:
- BA in a business field, such as marketing, communications, or a related field a must
- 2+ years experience of actively managing Paid Social campaigns a must
- Experience driving ROI-positive paid social campaigns for an e-commerce business a must
- Analytically minded person, with the ability to optimize campaigns based on data generated
- Experience in a fast-paced, start-up environment with the ability to quickly get up to speed, iterate, and take on other projects
- Collaborate with diverse teams in various time zones, English fluency a must
- Experience with Google Analytics and Looker/Data Studio or similar analytics tools
- Experience within all relevant native Paid Social platform-tools/UIs
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
08/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Job ID : R_101834.

As a part of our Product Marketing team, your insights and strategies will directly influence our product's development, and feature roadmap. Collaborating with product managers, designers, community managers, and data analysts, you'll play a pivotal role in driving our business growth and delivering value that changes lives.

You Will:
Lead and manage Product Marketing initiatives for the Israeli market, aiming for growth and enhanced retention.
Champion product launches: Develop go-to-market strategies, ensuring their execution leads to impactful launches.
Analyze and refine the user funnel in collaboration with cross-functional teams.
Own product messaging & positioning, ensuring consistency across all customer interactions.
Deeply understand our customers through market research, surveys, field events, and focus groups to continually align our product with market needs.
Requirements:
You Have:
You bring 3+ years of Product Marketing experience, preferably in a global B2C company.
Experienced in crafting and executing Go-To-Market plans for new features and services across diverse channels.
Possesses strong project management capabilities, thriving in fast-paced environments.
Exceptional organizational and communication skills, with a knack for simplifying complex topics.
A proactive optimizer of user funnels through innovative messaging and initiatives.
Well-versed in data system concepts, BI tools, A/B testing, communication channels, and market research techniques.
An independent thinker, creative, organized, and quick to learn.
Fluent in English, able to convey intricate ideas with ease.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
7684627
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