We are seeking a hands-on, execution-driven, and commercially driven Senior Director Sales to lead the companys growth across Europe and expand its presence in Eastern European markets.
This role focuses on building and expanding our presence in the defense, UAV, robotics, and autonomous systems sectors, working closely with OEMs, system integrators, distributors, and strategic partners.
We are looking for a strong commercial builder and hunter with a proven track record of winning new business, generating pipeline, opening new markets, and driving measurable revenue growth.
The position requires a highly hands-on professional who combines strategic thinking with strong day-to-day execution and thrives in a fast-moving, entrepreneurial environment.
Responsibilities
Drive new business opportunities and lead complex sales cycles from early engagement through closing.
Develop and manage relationships with OEMs, system integrators, distributors, and strategic partners across Europe, with a particular focus on Eastern European markets.
Build and execute regional go-to-market and channel strategies.
Create, develop, and manage a strong commercial pipeline with clear accountability and forecasting.
Lead RFP/RFI processes and technical-commercial proposals
Support customer evaluations, trials, demonstrations, and strategic engagements.
Work closely with technical, product, and delivery teams to support customer requirements and provide market feedback.
Represent us at industry events, exhibitions, and customer meetings across Europe.
Provide ongoing market intelligence, competitive analysis, and customer insights.
Location & Travel
Based at the companys offices in Shoham, Israel.
Frequent travel across Eastern Europe and other European markets.
Requirements: Requirements
7+ years of hands-on B2B sales experience in Defense-Tech, UAV, RF communications, autonomous systems, or related industries.
Proven track record of winning new business and driving sales growth across Eastern European markets.
Experience selling to OEMs and system integrators.
Experience selling complex hardware and software solutions.
Strong technical understanding of RF communications, UAV/drone technologies, embedded cybersecurity, or integrated defense systems.
Strong hunting, lead generation, and new logo acquisition capabilities.
Proven ability to build pipeline and convert opportunities into revenue.
Ability to manage complex technical and commercial discussions.
Strong relationship-building and customer-facing skills.
Hands-on experience using AI tools for business development, sales activities, and day-to-day work.
Fluent English.
Additional Eastern European languages - advantage.
Profile
Strong hunter mindset with a passion for building new business.
Hands-on and execution-oriented.
Commercially driven and resilient.
Independent and proactive.
Team player with strong communication skills.
This position is open to all candidates.