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Web Developer(s), Marketing Operation manager

Key Responsibilities

1. Website Ownership & Architecture

Take full ownership of the corporate websites performance, uptime, security, and scalability.
Lead the development and maintenance of custom themes and plugins (specifically within WordPress).
Manage the deployment pipeline and ensure a seamless staging-to-production workflow.
Collaborate with design and marketing teams to translate UI/UX concepts into responsive, high-performing web pages.
2. SEO Leadership (Technical & Strategic)

Own the technical SEO roadmap: optimize Core Web Vitals, site speed, mobile responsiveness, and structured data (Schema markup).
Collaborate with content teams to implement on-page SEO strategies.
Conduct regular site audits to identify and fix crawl errors, broken links, and indexing issues.
3. Analytics & Experimentation

Architect the data layer: manage end-to-end event instrumentation using Google Tag Manager (GTM) and GA4.
Design and execute A/B tests and multivariate experiments (using tools like VWO, Optimizely, or Google Optimize) to improve conversion rates.
Translate data into actionable insights for the marketing team.
4. AI-Driven Development

Champion the use of LLM tools (ChatGPT, GitHub Copilot, Claude, etc.) to automate repetitive coding tasks, generate documentation, and speed up troubleshooting.
Stay updated on AI trends in web development to keep the team efficient and innovative.
5. Leadership

Lead web development execution (prioritization, sprints, code reviews, standards).
Collaborate closely with Marketing, Product, and Sales to keep the funnel and data flow reliable

Alma, a Sisram Medical company, is a global leader in medical-aesthetic technologies, with over 25 years of experience in energy-based devices (EBD). Over the years, Alma has evolved into an integrated aesthetic and wellness ecosystem that combines medical devices, injectables, diagnostics, and personalized skincare. The company operates in a dynamic, innovation-driven environment, merging advanced technology with deep clinical understanding to create holistic solutions for aesthetic clinics. Alma’s headquarters are in Caesarea, Israel, with business operations in more than 100 countries worldwide. The Web & Marketing Operations Specialist is responsible for maintaining Alma’s core digital marketing infrastructure, including global website operational maintenance and global marketing automation operations. Key responsibilities include: Global Website Operations · Maintain Alma’s global web infrastructure including WordPress multisite and key corporate web assets. · Manage ongoing updates and operational maintenance for central web properties and corporate sub-sites. · Coordinate with web development and hosting vendors regarding updates, malfunctions, security issues and new development requests. · Monitor website functionality and ensure operational stability of Alma’s global web ecosystem. Global Marketing Operations · Manage core global HubSpot & Salesforce operations and ensure stability of the global marketing automation infrastructure. · Support implementation and maintenance of global automated workflows and lead nurture programs. · Manage global email templates, campaigns and landing pages used by HQ marketing initiatives. · Maintain integrations between HubSpot and other marketing platforms to ensure proper lead capture and system functionality. Marketing Performance Reporting · Maintain global marketing reporting dashboards and support leadership with key performance visibility. · Monitor core funnel metrics and marketing campaign performance for global initiatives. Cross-functional Coordination · Coordinate with internal teams including Global Marketing, Sales, IT and external vendors to ensure smooth operation of Alma’s digital marketing systems. · Support troubleshooting of technical issues related to website operations and marketing automation systems.

Subsidiary:
Alma LTD