לוח משרות דרושים Product Marketing, לחיפוש זה נמצאו 29 משרות

Required Senior Product Marketing Manager
Who We're Looking For - The Dream Maker:
As the Senior Product Marketing Manager, youll be at the forefront of our customer journey, responsible for driving user engagement and conversion at every touchpoint. This role will oversee optimizing lead nurturing workflows, boosting landing page conversion rates, and refining customer and audience messaging for the marketing and sales teams. Your goal is to ensure that every interaction with our brand is impactful and aligns with our strategic growth objectives. This role involves utilizing managerial experience to lead key marketing functions and includes overseeing the content team and providing strategic guidance.
Your Arena - Know your impact:
Brand Messaging and Website Ownership:
Plan, create, and test messaging that engages users at critical points in their journey, providing value, driving product adoption, and encouraging feature usage.
Partner with product teams to ensure messaging feels integrated and provides a smooth user experience.
Own the website experience for all users.
Sales Enablement:
Create and develop sales enablement materials and assets, such as pitch decks, one-pagers, battle cards, and customer success stories, to support the sales team in reducing friction during the sales process.
Work closely with the sales team to understand and address pain points, equipping them with the right messaging, tools, and data to effectively engage potential customers.
Provide ongoing training and resources to ensure the sales team is confident in communicating product benefits and handling objections.
Competitor Research & Market Analysis:
Conduct regular competitor research to understand product positioning, messaging, and market trends.
Use insights from competitor analysis to inform product positioning, marketing strategies, and sales enablement.
Cross-Functional Collaboration:
Collaborate with sales, product, and customer success teams to align on key messaging, positioning, and customer insights.
Support cross-functional projects and marketing initiatives to ensure consistency in customer communications and brand messaging.
Lead Nurturing & Email Workflow Optimization:
Design, optimize, and execute lead nurturing email workflows that drive engagement, improve conversion, and support a seamless sales funnel.
Work with content and design teams to craft compelling email content that resonates with our target audiences.
Ensure top-of-funnel asset engagement and
Landing Page Conversion Rate Optimization (CRO):
Lead initiatives to increase landing page conversions by optimizing messaging, CTAs, layout, and user experience.
Conduct A/B testing, user feedback sessions, and data analysis to refine landing page performance continuously.
Team and Content Management:
Oversee the content team, ensuring high-quality output and alignment with the overall brand strategy.
Apply managerial experience to guide and develop high-performing marketing initiatives.

we are looking for an experienced Director of Product Marketing to articulate the value to the market, build successful GTM strategies and work at the intersection between product, marketing and sales.
Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas.
This position is ideal for someone whos a leader at heart and has a proven track record as a B2B product marketer.
Responsibilities:
Develop messaging and positioning that differentiates and enforce it through creative presentations, collateral, website content, white papers and playbooks.
Lead product launch processes and deliverables to drive marketing success factors and sales growth
Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
Communicate the value proposition of products to the sales team and develop the sales tools that support the selling process.
Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

Were hiring a Senior Product Marketing Manager to help define how platform is positioned, launched, adopted, and expanded as the company continues to evolve at the intersection of real estate, fintech, and AI.
Youll flex across different parts of the AI-driven Saas platform based on company priorities, working closely with Product, GTM, Customer, and leadership teams. Youll help translate complex workflows, customer needs, platform capabilities, and AI-driven product evolution into clear narratives, focused launches, and measurable business impact.
This is a high-impact, hands-on role that requires more than strong execution. As AI changes how companies work, buy, and scale, were looking for someone who can think deeply, operate in ambiguity, build conviction from incomplete information, and turn complexity into strategy, messaging, and action.
Key Responsibilities:
Go-to-Market Strategy & Execution:
Lead GTM strategy and execution for new capabilities, platform evolutions, and AI-driven workflows, from discovery through launch and post-launch optimization.
Translate product and market shifts into clear launch priorities, practical GTM plans, and cross-functional alignment.
Product Messaging & Positioning
Define and evolve Agoras platform and solution-level positioning across customer segments and lifecycle stages.
Translate complex workflows, data, and AI capabilities into clear, credible value narratives for buyers, users, and internal teams.
Customer Journey & Product-Led Growth
Own product marketing across the customer lifecycle, from awareness and onboarding to adoption, expansion, and retention.
Strengthen product-led growth and sales motions through in-product messaging, value moments, onboarding narratives, and upgrade paths.
Market, Customer & Competitive Insights
Gather and synthesize insights from customers, prospects, sales calls, win/loss analysis, market research, and product data.
Track competitors and market shifts to sharpen differentiation and inform product, GTM, and sales decisions.
Sales & Customer Enablement
Create high-impact enablement assets such as decks, battlecards, narratives, case studies, launch materials, and internal talk tracks.
Help teams sell the platform, not just features, while keeping messaging consistent across GTM motions.
Packaging, Metrics & Optimization
Partner on packaging, pricing, and monetization opportunities, aligning customer value with adoption and expansion.
Define success metrics, track performance, and continuously optimize product marketing initiatives based on data and feedback.

Required Product Marketing Manager - Temporary Position
Please note: This is a temporary position for approximately 6 months
As a Product Marketing Manager youll...
Develop clear, defensible positioning and messaging for the Platform and Artifactory summarizing multiple messages for different personas
Plan programs to establish us as the leader in traditional and Agentic Software Supply Chains, strengthen thought leadership positions and market visibility, making an impact on industry influencers, analysts and prospects.
Work closely with the digital marketing, analyst relations, and product management teams to create continuous demand and effective lead generation campaigns, event speaking optimization, product positioning and driving business growth.
Create assets and collateral to highlight our benefit, including presentations, solutions briefs, case studies, white papers, videos, blogs, sales tools, and webinars.
Understand the competitive environment and market trends, and ensure the global sales and product teams are prepared to address competitive objections.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring our company to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
At our company, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like our companys - and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate our company in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

Role Overview
We are looking for a highly organized and detail-oriented MarCom Operations Lead to drive the day-to-day operational excellence of our global MarCom function. In this role, you will oversee product-related content development, support the marketing layer of product launches, manage operational workflows across the MarCom team, and ensure alignment and consistency across marketing deliverables and broader product portfolio initiatives. You will act as a key bridge between strategy and execution, helping bring Product Marketing initiatives to life through structured processes, clear prioritization, and high-quality output.
Key Responsibilities
MarCom Operations Coordination: Coordinate day-to-day MarCom operations, support prioritization of team workload, and help drive smooth execution across projects. Content Ownership: Lead development and quality of product-related marketing content across key platforms and assets, ensuring consistency, clarity, and alignment. Product Launch Support: Support the marketing layer of product launches, ensuring complete asset scope, aligned deliverables, and accurate implementation. Product Portfolio Support: Coordinate supporting marketing activities across the broader product portfolio, ensuring structured and consistent product-related communication and deliverables. Cross-Functional Collaboration: Serve as a central point of contact for marketing-related requests and collaborate closely with Product, Creative, Operations, and regional teams. Exhibition Support: Support regional exhibition-related marketing needs while ensuring alignment with global messaging and brand standards.

Power the Future with us! At SolarEdge (NASDAQ: SEDG), we're a global leader in smart energy technology, with over 3,000 employees, offices in 30 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. SolarEdge offers amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work. SolarEdge is seeking an experienced and hands-on Team Leader to drive the Go-to-Market (GTM) strategy and execution for the Commercial & Industrial (C&I) segment. This role will be responsible for managing a diverse and high-impact team including Marketing, Product Marketing, Technical Writing, and Training professionals. The Team Leader will set direction, define priorities, and ensure high-quality execution across all GTM initiatives supporting the C&I business. The role owns the end-to-end GTM marketing framework - including positioning and messaging, product launches, sales enablement, training programs, and technical content - driving market adoption and supporting revenue growth across global markets. The ideal candidate combines strategic thinker, strong operational leadership and execution-driven leader. Someone who can define priorities to meet business needs, align cross-functional stakeholders, and personally dive into content, messaging, and launch execution.

Country:
Israel

City:
Herzliya

We are looking for a strategic, high-energy Senior Product Marketing Manager to spearhead the growth and adoption of Edge. In this role, you sit at the cross-section of Product, Leadership, Marketing, and Legal, ensuring that our innovation is matched by bold, relevant messaging.
Your mission is to build a seamless product-to-market feedback loop that makes our roadmap feel as if it were written by our customers themselves. You will be the primary advocate for the business traveler, translating their needs into a visionary product story that feels human, not just technical.
What youll do
Own the Edge narrative: Develop the overarching product story, positioning, and value drivers. You will ensure we have a differentiated "customer promise" that cuts through the noise of the travel space.
Strategic GTM ownership: Define further buyer segmentation (ICP) and launch frameworks for new features and geographic expansions.
Cross-functional catalyst: Act as the connective tissue between Product, C-level stakeholders, Marketing, Legal, and external vendors/partners. You will align these departments to ensure our messaging is not only visionary but also compliant.
Community collaboration: Partner closely with our Brand Experience Manager to turn customer feedback into advocacy and ensure our community insights directly influence the product roadmap.
Sales and org enablement: Build the playbooks, talk tracks, and collateral that help our global teams navigate conversations about Edge with confidence and clarity.
Full-funnel optimization: Guide narrative direction across landing pages, lifecycle emails, and marketing funnels to improve conversion and feature adoption through constant testing and iteration.
Product roadmap influence: Use qualitative and quantitative customer research to uncover real motivations and objections, acting as a strategic advisor to Product leadership on what to build next.

Were looking for a Senior Growth Content Marketing Manager to own performance messaging end-to-end, from insight and concept through execution and iteration.

This is a maternity leave replacement role for a period of six months, with an option to extend.

This role is responsible for developing messaging framework and delivering high-performing copy that drives lead generation and conversion across ads, emails, landing pages, and partner marketing assets. You will shape and evolve positioning for weight loss and GLP-1 audiences, translating insights, strategy, and performance data into clear, compelling messaging that can be deployed and iterated at scale.

This is a hands-on role that requires strategic thinking, strong execution, and use of AI to scale both the quality and quantity of performance content. You will have direct ownership of copy quality, consistency, and iteration, and operate as a core partner to Acquisition, Lifecycle, CRO, and Partnerships.

Responsibilities

Own messaging across paid ads, emails, landing pages, and partner marketing assets
Write, test, and iterate conversion-focused copy for paid ads (static copy and video scripts), emails, landing pages, and partner marketing assets
Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality
Develop hooks, angles, value propositions, objections, and narratives for performance marketing
Translate performance data, user insights, and growth priorities into clear creative concepts and copy hypotheses
Iterate copy based on performance feedback and clearly connect changes to outcomes
Create partner-ready copy for co-branded assets, landing pages, emails, and enablement materials
Adapt core messaging for different audiences, channels, and partner contexts
Stay informed on content marketing trends, competitor messaging, and category best practices to inform positioning and copy decisions

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do

Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

Required Product Marketing Manager - SMART Solutions (Non-Automotive)
Rosh Ha'Ayin - Israel Full-time
About The Position
A global leader in advanced LiDAR and perception solutions, trusted by leading automotive and industrial brands to enable safer, smarter autonomous vehicles worldwide.
The team is responsible for executing the company's business prospects within the non-automotive sector. This market spans diverse industries, e.g., Intelligent Transportation Systems (ITS), construction, drones, security, smart infrastructure, and parking. Each vertical presents unique use cases and customer needs.
As a Product Marketing Manager, you will play an essential role in building market knowledge, structuring specific applications, and translating our core LiDAR technology into clear value propositions across these high-growth verticals.
What you'll do
Market Vertical Strategy: Continuously build and maintain deep market knowledge across non-automotive sectors such as ITS, construction, drones, and security
Value Proposition Development: Translate complex LiDAR and perception technology into clear, industry-specific value propositions that resonate with diverse customer needs
Application Structuring: Identify and structure specific use cases within new verticals to guide product development and sales efforts
Sales Enablement: Create high-impact technical content, sales collateral, and presentations tailored to non-automotive partners and customers
Cross-Functional Collaboration: Work closely with the sales team and company departments to align our technological capabilities with the requirements of various industrial sectors
Competitive Analysis: Monitor industry trends and competitor activities within the global industrial and smart infrastructure markets.

we are looking for a Product Marketing.
Key Responsibilities:
Own the development of Zotas vertical messaging by translating product capabilities into clear value propositions and impactful market narratives.
Lead creative messaging and campaign angles in close partnership with the Sales team to ensure a unified voice across the website, marketing campaigns, and sales collateral.
Leverage user insights, data, and market segmentation to identify new growth opportunities and optimize funnel performance.
Manage new lead communication and engagement programs, including designing lifecycle email flows and supporting outbound marketing initiatives.
Guide the direction of organic content (SEO and GEO) by aligning topics with market demand, strategic verticals, and user data.
Drive both top of funnel and bottom of funnel initiatives by crafting positioning that moves prospects from initial interest to conversion and action.

we are looking for a Product Marketing Manager.
Responsibilities include:
Support commercialization and go-to-market of new products and features - including positioning, packaging, pricing, competitive landscape - and product roadmap based on deep understanding of market needs.
Work with the product team to analyze needs and our value proposition per persona and educate both internal and external stakeholders on our product features and their benefits.
Improve new logo and upsell win rates with a differentiated, data-driven value story that you bring to life with a suite of market-facing materials and tools for our GTM team
Sales enablement: Provide strategic support and tailored assets for high-value, strategic sales and client meetings in partnership with sales, product, and marketing teams
Initiate assets and content creation (e.g. case studies, data sheets, solution briefs, product videos, website copy, release announcements) to articulate the benefits of the product to the world
Maintain product and service-line documentation for our care delivery products

As a Product Marketer at Seeking Alpha, you will play a pivotal role in driving growth for the company by focusing on how we can effectively convert our free traffic into high-value subscribers. You will have end-to-end ownership over a critical part of our subscriber funnel, including the experimentation strategy, paywalls, messaging, and conversion flows. You will be responsible for optimizing the customer journey using experimentation and working with a team of talented engineers, analysts, and designers. Were looking for someone to partner and collaborate across various internal teams, develop a deep understanding of our customers and funnels, be data and growth-oriented, and move key metrics.

This is a maternity leave replacement (6-9 months).

What You'll Do
Manage and optimize the communication of Seeking Alphas products to users with a focus on driving paid subscriptions.
Constantly initiate experimentation to improve conversion rates and user experience.
Plan, execute and analyze on-site campaigns for product and feature launches.
Partner cross-functionally with the design, development, and data teams to execute your initiatives while maintaining an organized work process.
Be super data-driven while being responsive to user feedback.
Work directly with BI and Tech to grow ARR. Including writing specs, analyzing data, and project management within the teams.