לוח משרות דרושים PPC Senior

We are Tailor Brands. We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses. Our "Guidance Engine" assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey. At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business.
We Want You! We’re looking for a User Acquisition Manager - Discovery Channels to lead and scale Tailor Brands’ performance marketing efforts with a specialization in Meta and TikTok This is a high-impact, role where you’ll own strategy, execution, and optimization for our most critical acquisition channels. You’ll be responsible for driving measurable growth by combining analytical rigor with creative excellence. If you thrive in scaling discovery platforms, obsess over data-driven decisions, and understand how to stay ahead of trends, this is your opportunity to make a global impact.
Key Responsibilities Lead Strategy & Growth: Own the strategy and execution of paid acquisition across Meta and TikTok , ensuring campaigns align with Tailor’s business goals and deliver strong ROI. Creative Excellence: Partner with design and creative teams to deliver high-performing, trend-aware content tailored for discovery platforms. Experimentation & Innovation: Continuously test new audiences, ad formats, bidding strategies, and creative concepts to maximize acquisition efficiency. Deep Analysis & Reporting: Build actionable insights from campaign data, presenting clear recommendations to leadership and influencing company-wide acquisition strategy. Cross-Functional Collaboration: Work closely with Product, Analytics, Finance, and Creative to align acquisition efforts with broader company priorities.

We seek an experienced PPC Facebook Campaign Manager to lead our paid advertising efforts. The ideal candidate will have a strong background in digital marketing and will take ownership of planning, optimizing, and executing PPC campaigns across various platforms. Focusing on driving conversions and maximizing ROI, you will work closely with our different teams to develop innovative strategies and analyze performance metrics to achieve our business goals.
Responsibilities:
Develop, implement, and manage PPC campaigns across multiple platforms, including social media channels.
Analyze campaign performance metrics and provide regular reports with actionable insights.
Collaborate with the marketing team to create ad copy and creatives.
Monitor and manage budgets, ensuring maximum ROI on all PPC efforts.
Stay updated on industry trends and best practices to maintain a competitive edge.
Conduct A/B testing to optimize ad performance and improve conversion rates.

We are seeking a strategic & data-driven Paid Social Media Specialist to join our marketing team.
This is an exciting position with significant visibility and an opportunity to further define best practices and reshape our paid social media capabilities, with a primary focus on growing awareness and demand through scalable paid media campaigns. As a member of the Digital & Demand team and the larger America's Growth Marketing team, you will work cross-functionally to define and deliver meaningful, measurable business impact to our internal stakeholders, and our future customers.
As a Paid Media Specialist (Maternity leave cover) you will...
Develop and execute a comprehensive paid social media strategy, including buying, creative execution, tracking, testing, and reporting across multiple channels (LinkedIn, Taboola, Meta, Twitter, and YouTube)
Monitor and optimize ongoing campaigns to drive continuous improvement in performance, ensuring the highest ROI and effectiveness of our paid media spend
Lead recommendations and implementation of new and modern digital marketing opportunities, capabilities, and tactics
Define and standardize our methodology for measuring, forecasting, pacing, targeting, and reporting paid social media effectiveness with recommendations on areas for optimization.
Drive the development of a paid social media strategy playbook and the continuous education of teams in the advancements in paid social media platforms, best practices, competitive landscape, and innovative strategies
Act as a subject matter expert and bridge between teams and agency partners to align paid social media campaigns with strategic goals by building advanced forecasting models and benchmarks
Advise and manage campaign timelines and marketing budgets for digital efforts and assets
Analyze social content performance and provide actionable recommendations based on data-driven insights to enhance conversion rates
Partner with Marketing Operations to streamline, automate and measure all paid social activities in alignment with digital marketing programs.