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We are looking for a Head of Product, where you will be the "CEO" of Fullpath's CRM business unit - one of the most strategically critical and newest additions to our product portfolio. You will have full end-to-end ownership of the domain's strategy, product roadmap, and engineering execution, leading an integrated team of Product Managers, Engineering Managers, and Developers. The CRM domain sits at the heart of how automotive dealerships manage their customer relationships and sales pipeline. It is a technically complex, data-intensive product: a per-dealer, multi-tenant system deeply integrated with dealership back-office systems and third-party data sources, with a rapidly growing AI and agentic layer. Your mission is to make this domain a category-defining product.
Your goal is to drive meaningful business outcomes by leading both product strategy and execution, breaking down the wall between product and engineering, and ensuring the team stays aligned, focused, and moving fast toward impact.
This role will be based out of Jerusalem or Tel-Aviv and report to the VP of Product & Development
What you will be responsible for:
Strategic Leadership: Define the vision and long-term strategy for the CRM domain in alignment with the company's overall goals - including its evolving AI roadmap.
Product-Engineering Integration: Lead an integrated organization of product managers and engineers. Foster a culture where "the business outcome is the mission," and technical excellence serves business value.
End-to-End Delivery: Own the full lifecycle of your domain - from discovery and ideation to architecture, development, and production.
Business Impact: Define, track, and be accountable for the domain's KPIs (revenue, retention, dealer engagement, churn).
People Management: Manage, mentor and grow high-performing Product and Engineering managers. Build a culture that prioritizes ownership and accountability.
Operational Excellence: Optimize team methodologies to sustain high delivery velocity without accumulating technical debt.

Were looking for a Product Manager to own our core platform domain end-to-end. Youll drive the product development from ideation through development to launch and customer adoption, ensuring every feature delivers real value to our customers.
Key Responsibilities:
Manage the product lifecycle for core platform capabilities
Translate company strategy into actionable roadmaps and prioritized backlogs, balancing customer requirements, market requirements, and technical considerations
Work closely with R&D to deliver features on time and to spec, ensuring alignment between customer needs and technical execution
Engage with customers and stakeholders to validate scope, gather feedback, and support improvements throughout the product lifecycle
Collaborate with pre and post-sales teams to support sales cycles and customer satisfaction.

We are looking for an experienced Product Manager who will be responsible for
defining, planning, and overseeing the development and launch of our innovative
product, while also driving the Go-To-Market (GTM) strategy in collaboration with
cross-functional teams to ensure strong market adoption.
Who you are:
Youre passionate about building and scaling infrastructures, a team player,
organized, motivated, and get things done. You want to work in a startup
environment because you like the idea of doing a bit of everything and taking
ownership of what you work on. You have ideas that you will stand behind
while respecting everyone elses, of course.

We are looking for a Senior Product Manager to join our team and lead our CDP strategy.
This role is based in Tel-Aviv or Jerusalem and reports to the Head of Product.
What you will be responsible for:
Own the strategy and roadmap for the CDP's data layer and its data sources, balancing the reliability, scale, and integration quality of a foundational layer with the pace of a live, revenue-generating product.
Translate complex technical and architectural tradeoffs into product requirements and business impact, connecting platform decisions to adoption, ARR/MRR, and churn.
Own both sides of the product lifecycle: the inbound work of discovery, specification, and technical decision-making, and the outbound work of launch, enablement, and adoption with customers and CSMs.
Engage directly and regularly with customers, CSMs, and internal stakeholders, turning real-world data and integration challenges into product decisions.
Partner closely with R&D leads and engineering to shape and execute the roadmap.

What will you do?
Own our companys core creation experience - Define vision and roadmap for the capture-and-edit flow that sits at the heart of the product
Design seamless cross-platform journeys - Improve the creation experience across Chrome extension, desktop, and web, removing friction at every step
Stay deeply connected to users - Run interviews, feedback sessions, and continuous discovery to understand real user needs and behaviors
Turn data into decisions - Define success metrics, track performance, and use insights to guide fast, confident product decisions
Leverage AI where it adds real value - Identify where intelligent capabilities improve the experience and bring them into production effectively
Lead cross-functional execution - Work closely with engineering, design, and GTM teams to deliver high-impact product outcomes.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel.
Responsibilities:
* Own product positioning, messaging, and value proposition across our product portfolio.
* Lead the go-to-market strategy and execution for new products, features, and major releases.
* Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions.
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
* Support Sales on strategic opportunities, customer presentations, and competitive deals.
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
We're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats - creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

About the role You own the product end to end: the problem, the prototype, the spec, the release, the experiment, and the call to keep it, change it, or kill it. Which parts of the product you're focused on follows the opportunities we decide to invest in, and you'll hold several of them at once. The craft is the same in all of them. Some of what we build is AI itself: an AI co-founder for business owners, and an AI-led signup flow. Some of it is ordinary product work: checkout, pricing, compliance filings, a dashboard. In both cases, AI is how the job gets done here, not a type of project you get assigned. You build the prototype yourself. Our PMs build working prototypes in AI coding tools such as Lovable and Claude Code - alone or with a designer, depending on the project. The prototype goes to engineering as the spec, with real components, real states and real copy. Not a wireframe and a document. You move fast. You have an engineering team building against your decisions, and you are responsible for what they spend their time on. We release several times a day, nothing waits for a quarterly plan, and what you sketch on Monday can be live by Wednesday. You run your own experiments. Design the TEST, declare the primary metric before you open it, set exposure, get it instrumented with the data team, read it, and call it. Tests run in Statsig, with results in Heap and Tableau, though often we skip the dashboard and have an AI agent read the TEST straight out of the warehouse. Closing your own TEST on control is part of the job. You get your own answers. The same habit applies to every question, not only to tests. Instead of filing a request and waiting, you go and find out. You are expected to notice when a number is wrong, and to say so before a decision gets made on it. You own the consequences. When a price renders wrong or a payment method stops appearing on one browser, you are the person who works out how many customers it reached, decides what we do for them, and makes sure it cannot happen the same way twice. You hold the stakeholders. Requests reach you from other product teams, BizDev, Marketing, Finance, Legal, CX and data, and they will not agree on what matters most. You hear them out, decide what your team takes on and in what order, and tell the people who did not get what they asked for why not. They also need to know what is changing, what it means for their work, and when it lands, before it lands.

Identify opportunities to make structured, node-based workflows more intuitive, adaptable, and accessible to a broader range of creators
Develop abstraction layers and editing capabilities that allow teams to modify and extend existing workflows without sacrificing quality or consistency
Shape capabilities that enable users to generate variations and new outputs efficiently within defined creative systems
Balance foundational investments with user-facing improvements to support both immediate adoption and long-term scalability
Translate complex systems and workflow concepts into clear, compelling narratives for cross-functional stakeholders
Establish success metrics around workflow adoption, output quality, scalability, and user impact

a Product Manager role at a company scaling fast, working behind the scenes of some of the biggest live events in the world. Your decisions here actually move the needle. You'll dig into real problems alongside engineering, design, and customer success, and see your work shape a platform used by thousands of people around the world every single day. If you're motivated, eager to take real ownership, and ready to grow alongside a team that's just getting started - this is your moment.

What You'll do
Define and execute the product roadmap in alignment with company objectives and market demands.

Collaborate with cross-functional teams, including engineering, design, sales, and customer success, to deliver high-quality product solutions.

Conduct market research and analyze industry trends to identify opportunities for innovation and improvement.

Gather and prioritize product requirements based on customer feedback, business goals, and data analysis.

Develop detailed product specifications, user stories, and acceptance criteria.

Work closely with the engineering team to ensure timely delivery of features and improvements.

Monitor product performance, identify areas for enhancement, and drive continuous optimization.

Act as the voice of the customer, ensuring that product decisions align with user needs and expectations.

We are looking for a highly technical Senior Product Manager with a deep background in cybersecurity to join our Product team. This is a unique opportunity for a cyber expert to take full ownership of a strategic product domain and make a direct contribution to product execution and company success. You will lead the technical roadmap, defining specifications that require a profound understanding of security vulnerabilities, attack vectors, and the attacker's mindset, including where AI can amplify and evolve our cybersecurity capabilities.
Roles & Responsibilities:
Product Management activities throughout the entire product lifecycle in a fast-paced startup environment
Own roadmap strategy, build backlog, define and execute product functionality with the R&D team in agile methodology
Leverage deep cybersecurity expertise to perform market and competitive analysis and drive product strategy
Define and drive AI-driven product capabilities, shaping where AI fits within the cybersecurity domain and owning decisions about model behavior, accuracy tradeoffs, and workflow integration
Collaborate with R&D, sales and customers to gain market insights and help drive revenue and ensure ongoing product successes

We are looking for a highly technical Senior Product Manager with deep expertise in data platforms and AI/ML to join our Product team. This is a unique opportunity for a data and AI expert to take full ownership of a strategic product domain, shaping how we leverage data intelligence and AI-driven capabilities to deliver smarter, faster security validation.
Roles & Responsibilities:
Lead product management activities throughout the entire product lifecycle in a fast-paced startup environment.
Drive the Data & AI product strategy, including defining AI model behavior/integration within cybersecurity, and leading data analytics to generate actionable product insights.
Collaborate closely with R&D, Sales, and customers to execute the roadmap, gain market insights, and drive revenue/ongoing product success.

We are looking for a highly technical Senior Product Manager with deep expertise in cloud infrastructure and cloud security to join our Product team. This is a unique opportunity for a cloud expert to take a leading role in our cloud product domain, shaping how our platform validates security across multi-cloud environments.
Roles & Responsibilities:
Product Management activities throughout the entire product lifecycle in a fast-paced startup environment
Drive the cloud product roadmap strategy, identify new capabilities, build backlog, define and execute product functionality with the R&D team in agile methodology
Leverage deep cloud security expertise to perform market and competitive analysis and drive product strategy
Define cloud validation capabilities across AWS, Azure, GCP, and hybrid environments, translating complex cloud security challenges into actionable product specs
Collaborate with R&D, sales and customers to gain market insights and help drive revenue and ensure ongoing product successes.

We are looking for a Senior Product Manager to join us and help build the next generation of our UGC (User-Generated Content) platform, powered by AI.
This role focuses on creating AI-driven capabilities on top of our core products - enabling brands to better collect, understand, and activate customer content such as reviews, ratings, and visual UGC.
You will work in a strong product trio with design and engineering to discover, validate, and deliver solutions that create real value for customers and drive measurable business impact.
This is a unique opportunity to shape how AI transforms customer content into actionable insights and growth engines for e-commerce brands.
What youll do:
Partner closely with engineering and product design in a product trio to discover and deliver impactful solutions
Lead continuous discovery with customers, prospects, and internal stakeholders
Define problems worth solving at the intersection of UGC, AI, and e-commerce
Translate customer and business needs into clear product direction and priorities
Drive fast iteration cycles from discovery to delivery and learning
Use qualitative and quantitative insights to inform decisions and measure outcomes
Work closely with GTM, sales, and customer success to ensure strong product adoption and feedback loops
Become a domain expert in UGC, customer behavior, and AI-driven product capabilities.

we are looking for a business-oriented, analytical, and highly independent Product Manager to own a product domain end to end- from identifying the opportunity through strategy, shipping, measuring, and iterating. Our customers are independent business owners and freelancers. A deep understanding of their day-to-day operations underpins our core product value and serves as the foundation for every strategic decision. You won't be handed a roadmap to execute. You'll form your own view of where the opportunity is, make the case for it, and be accountable for whether it worked. Domains are aligned with strategic business priorities and tailored to individual strengths, and they can shift as the business evolves. What You'll Own 1. Domain Strategy & Ownership
* Lead domain strategy end to end, defining the vision, roadmap, prioritization, rollout, and optimization
* Develop the business case behind your roadmap - market sizing, adoption forecasts, retention impact, pricing, and ROI.
* Maintain full accountability for domain KPIs, including ARR, penetration rate, and user adoption.
* Navigate ambiguity effectively by establishing clear hypotheses, driving execution, and translating outcomes into actionable insights. 2. Cross-Functional Execution
* We don't operate in squads. R&D, Design, data, and Marketing capacity goes to the strongest opportunity, which means your roadmap isn't capped by the size of a team you were assigned - it's set by how good your case is.
* Ship early to validate assumptions with real user behavior, aligning cross-functional teams around live feedback and data -driven iterations. 3. data Fluency
* Maintain comprehensive command of key domain metrics, including user volume, conversion rates, retention, and growth trends.
* Perform quantitative analysis independently to evaluate opportunities and measure feature impact without relying on dedicated analysts.
* Proactively and continuously investigate data anomalies to uncover underlying strategic opportunities.

Were looking for a Senior Product Manager to own Data Classification domain - one of the core pillars of our platform.
In this role, you will define the vision, strategy, and roadmap for how sensitive data is discovered, classified, and enriched across cloud and SaaS environments. You'll work at the intersection of AI, data, and security to build capabilities that help customers better understand their data, improve governance, and reduce risk.
This is a highly cross-functional role with significant ownership. You will partner closely with Engineering, Data Science, Design, Customer Success, and Sales to drive the evolution of this domain while influencing the broader product strategy as the platform continues to grow
Responsibilities
Own the product strategy, roadmap, and execution for Data Classification domain.
Define how sensitive data is discovered, classified, enriched, and operationalized across the platform.
Work closely with customers, prospects, and internal stakeholders to understand challenges and translate them into product direction.
Partner with Engineering, Data Science, and Design to deliver scalable, high-impact capabilities from concept to launch.
Drive product decisions by balancing customer needs, technical complexity, and business priorities.
Define success metrics, analyze product performance, and iterate based on qualitative and quantitative feedback.
Collaborate with Product, GTM, and Customer Success teams to ensure successful adoption and clear product positioning.
Identify opportunities beyond the classification domain and contribute to the overall platform strategy.