לוח משרות דרושים SEM \ PPC עבודה היברידית

אנליסט/ית PPC לחברה מבוססת בתחום הטיפוח והביוטי.
אחריות על ניהול קמפיינים מקוונים (גוגל, טיק טוק ועוד).
משרה מלאה בראשל"צ, כולל גמישות והיברידיות.

A world leader in additive manufacturing, is seeking for an experienced, data-driven Marketing Automation Specialist to join our growing Marketing Operations team.
In this role, you will be responsible for managing and optimizing our MarTECH platforms to streamline campaigns, improve lead nurturing, increase marketing ROI, and drive revenue growth.
Location: Israel, Rehovot (Hybrid)
Responsibilities:
Manage and maintain the company's MarTECH platforms including onboarding new users, integrations, and reporting.
Design and build automated, data-driven marketing campaigns including email nurture streams, lead scoring programs, dynamic content, forms, and landing pages.
Develop segmentation strategies and create targeted audiences based on behaviors, demographics, firmographics, etc.
Analyze campaign performance data to provide insights to optimize email deliverability, open rates, click-throughs, and lead conversion.
Ensure customer data is integrated accurately across marketing automation, CRM (e.g. Salesforce), website, and other marketing tools.
Collaborate with developers on integration projects to sync data between systems.
Document data-driven marketing tech processes and train marketing stakeholders on using the platform.
Keep up to date on marketing tech best practices and new platform features/capabilities.

We are looking for a highly experienced Paid Acquisition Lead to own and lead our Paid Search channels (Google Ads, Bing Ads, and more). This role is a hands-on, strategy-to-execution role with the goal of driving ambitious YoY ARR growth, creating, scaling, and optimizing high-volume PPC campaigns in various search channels.
As PPC Lead, you will:
Plan, execute, and optimize the performance of large-scale search campaigns.
Analyze and identify the paid acquisition tactics, strategies, and journeys that effectively drive channel and business KPIs.
Constantly research, test, iterate, and report on opportunities to improve KPIs with Google Ads, Bing Ads, and new search channels.
Own day-to-day Google Ads, Bing Ads, and directories strategy and management, making data-driven optimizations to campaigns at every level.
Create and execute data-driven experiments on new and existing PPC channels to maximize ARR and ROAS.
Own and report on search channels performance, budget, and resources to the CMO, VP of Growth, Marketing Operations Director, and other company stakeholders (executives, employees, etc.).
Review daily, weekly, and monthly reports to ensure that channels are pacing to meet budget and revenue goals.
Identify opportunities and make data-rooted recommendations to maximize paid channel performance and efficiency based on KPIs (ARR, ROAS, CAC).
Audit Google & Bing Ads to identify underperforming keywords, negative keyword opportunities, and keyword gaps, then implement, measure, and report on actions accordingly.
Collaborate cross-functionally with CRO, Lifecycle, Paid Social, Content, and Design teams to build, monitor, and report on multi-channel campaigns.
Maintain a regular communication cadence with other paid channel owners, including the VP of Growth and Paid Social Manager, to ensure optimal efficiency, ARR/Spend, and ROAS across all paid channels.
Collaborate with the VP of Finance and CMO to support budgeting and forecast processes.
Stay on top of the latest digital marketing trends, events, and best practices and implement those across all paid channels.

We are looking for an experienced and results-oriented Marketing manager to join us.
You will own and lead and execute the marketing-related processes and online traffic campaigns starting from the planning phase, through product, industry and competitors research, all to way to a successful implementation via inbound and outbound marketing campaigns.
In this role you will report directly to the VP Marketing and collaborate with other departments - Product, Sales, Customer Success, etc.
The ideal candidate will robust, hands-on campaign management experience as well as willingness and openness to take active part and lead other marketing-related projects (events, marketing materials, PR, SEO, etc).