דרושים » פרסום שיווק ויחסי ציבור » Lifecycle Marketing Manager

we are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels. Youll act as the key driver who makes things happen-working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What Youll Do
* Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
* Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
* Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
* Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.

Were looking for a strategic, data-driven Customer Lifecycle Marketing Manager to build and own the lifecycle marketing motion for our companys existing customer base.
Your mission is to drive customer growth and expansion by connecting the right customers with the right products, features, and experiences at the right moment in their journey.
Youll define how we segment, engage, and nurture customers across the lifecycle using product behavior, customer data, and commercial signals to build scalable programs that increase adoption, uncover expansion opportunities, and contribute to Expansion ARR.
Youll also own the orchestration of customer communications across our company, creating a cohesive experience and ensuring we engage customers with relevance and intent.This is a highly cross-functional role at the intersection of Growth Marketing, Customer Marketing, Product, Customer Success, Account Management, and RevOps. Youll set the strategy and build the operating model, while remaining close enough to execution to turn ideas into measurable programs.
Job responsibilities
Build the Customer Lifecycle Strategy
Define and own our companys lifecycle marketing strategy for existing customers, identifying the key moments, behaviors, and signals that should trigger engagement.
Develop meaningful customer segments based on factors such as product adoption, lifecycle stage, customer profile, engagement, and expansion potential.
Identify opportunities across the customer journey to increase adoption, deepen engagement, and accelerate customer growth.
Drive Expansion
Build scalable, multi-channel lifecycle programs that generate demand for our companys add-on modules and create qualified expansion opportunities for Account Management.
Partner with Customer Marketing, AM, CS and Product to define audiences, qualification criteria, signals, and routing for expansion opportunities.
Continuously identify and test new lifecycle plays based on customer behavior, product usage, and commercial signals.
Accelerate Product & Feature Adoption
Design always-on adoption journeys for strategic modules and features across email, in-app, and other customer touchpoints.
Partner with Product and Product Analytics to identify adoption gaps, activation milestones, and behaviors associated with customer value and expansion.
Connect adoption programs to broader commercial outcomes, turning product engagement into a lever for retention and growth.
Orchestrate the Customer Experience
Own the strategic governance and orchestration of lifecycle communications across the customer base.

We are looking for a Head of Marketing Operations to build, scale, and optimize our marketing technology stack and revenue infrastructure. Reporting directly to the Sr. Director of Demand Generation, this strategic operational role will own full-funnel optimization, act as the primary marketing point of contact for HubSpot, drive advanced analytics, manage tool procurement, and ensure cross-functional alignment with Sales and Data Science. You will act as the operational backbone for the marketing team, turning data into actionable insights and ensuring frictionless lead-to-revenue execution.
What youll do:
Funnel Optimization: Map, analyze, and continually optimize the end-to-end marketing and sales funnel to eliminate drop-off, increase conversion rates, and accelerate pipeline velocity.
Digital Channel Management: Execute and optimize digital channel campaigns across digital channels like email, paid media, paid social, search and display advertising, ensuring campaigns launch on schedule and meet established KPIs.
HubSpot Marketing Operations: Serve as the Marketing main point of contact for HubSpot marketing operations, partnering with system admins to manage marketing workflows, lead scoring models, email campaign execution, and lifecycle stage tracking.
Analytics, GA4 & Advanced Reporting: Build, maintain, and deliver robust reporting dashboards using Google Analytics 4 (GA4) and HubSpot; establish multi-touch attribution models to evaluate ROI across campaigns.
Data Analyst & Sales Alignment: Partner closely with Data Analysts and Revenue Operations to standardize tracking metrics, streamline lead handoff SLAs with Sales, and ensure data integrity across systems.
Tool Operations & Procurement: Own the marketing technology ecosystem, including evaluation, procurement, implementation, and ongoing optimization of martech platforms and AI tools; lead cross-functional adoption and training; maintain performance standards and drive continuous improvement.
Comprehensive People Management: Manage a distributed global team; set clear goals and performance metrics; drive accountability, provide coaching and development, and create processes that enable team effectiveness across geographies and functions.
Operational Project Management: Oversee all marketing operations projects, providing cross-functional technical support to demand generation, content, and growth teams.

We're looking for a Growth Marketing Manager to conduct the entire growth orchestra: paid acquisition, landing pages, experimentation, SEO and LLM visibility, partners and vendors. You'll own the full funnel from first impression to qualified pipeline, and you'll own the number.
This is a hands-on, high-ownership role. You won't hand off briefs and wait - youll build the page, launch the test, read the data, and kill what doesn't work. You'll report to the Head of Growth and work day-to-day with Content, Product Marketing, Design, Sales, and RevOps. It's an individual contributor role today with a clear path to building a team as the function scales.
We work AI-natively. We expect you to reach for AI tools by default - to research, build, analyze, and ship at a pace that would have needed a team of five two years ago.
What You'll Do:
Own paid acquisition end to end.
Plan, launch, and optimize Google Ads and LinkedIn Ads - targeting, creative, bidding, budget allocation - against pipeline and CAC targets, not clicks. Open new channels as we grow.
Own the conversion path.
Partner with Content Marketing and Design to build landing pages and campaign assets, then run a continuous A/B testing program on messaging, layout, offers, and forms to move conversion rate.
Run growth as an experiment engine.
Build a testing roadmap, prioritize by expected impact, run clean experiments, and turn results into decisions the whole team can act on.
Own organic and AI visibility.
Drive technical and content SEO alongside LLM citation optimization- making sure we show up when security engineers and CISOs ask AI assistants about cloud security.
Manage partners and vendors.
Agencies, review sites, syndication, co-marketing, events - hold them to clear KPIs and make each one earn its budget.
Build the AI-native marketing stack.
Use AI tools across research, creative production, analysis, and automation to compress cycle times and scale output without scaling headcount.
Report on what matters
. Build the reporting that connects spend to pipeline to revenue, and bring a clear point of view on where the next dollar should go.
Work like a seller.
Sit close to Sales, understand the buyer and the deal cycle, and optimize for pipeline quality - not lead volume.

Were looking for a sharp, hands-on Marketing Manager who knows how to take a brief and turn it into a well-executed marketing campaign.
Youll see the full picture, from choosing the right channels and defining the assets needed to building timelines and making sure everything goes live on time and to brief.
Youll coordinate multiple stakeholders, remove roadblocks, and own campaigns from the initial brief through launch.

What Youll Do
* Take full ownership of campaigns from planning through launch
* Translate briefs into clear 360 marketing plans
* Manage and coordinate all stakeholders involved in campaign execution
* Receive briefs from the Commercial team and refine the marketing objective
* Plan campaign deployment across multiple channels
* Define the assets required for each channel
* Build timelines, workflows, and launch schedules
* Write briefs for Content, Design, and CRM teams
* Track progress and ensure deadlines are met
* Review deliverables, refine them, and ensure they answer the brief
* Integrate relevant AI tools into the marketing workflow

We're looking for a highly hands-on, AI-oriented Head of Marketing who will own the end-to-end GTM strategy while directly orchestrating campaigns, generating enterprise pipelines, and positioning us as a category leader. You will lead an agile core team (Design, Content, SEO) while staying close to the work balancing high-level strategic direction with daily execution.


What Youll Do
GTM & Growth Strategy: Own and execute the global GTM strategy to drive scalable, data-driven enterprise pipeline growth.
Demand Gen & ABM: Build, launch, and optimize targeted Account-Based Marketing (ABM), inbound, and outbound programs for enterprise clients.
Digital & Content Performance: Own digital growth across SEO, GEO, website conversion, paid acquisition, and content marketing.
Marketing Ops & Automation: Manage our HubSpot stack, marketing automation workflows, email nurturing campaigns, and performance analytics.
Sales Enablement: Partner closely with Sales to create high-impact enablement assets, including case studies, pitch decks, and customer success stories.
Brand & Thought Leadership: Increase brand authority through webinars, PR, industry events, analyst relations, and co-marketing initiatives with strategic partners.
AI Integration: Actively apply AI tools to accelerate content generation, market research, workflow automation, and performance reporting.
KPIs & Budget Management: Manage the marketing budget, measuring clear KPIs including marketing-sourced pipeline, influenced pipeline, ROI, and conversion metrics.

We're looking for a Lifecycle & Marketing Automation Lead to join Mami's growth team and lead the design and execution of end-to-end customer journeys. You'll bring our customer experience vision to life - creating personalized, multi-channel flows that drive engagement, retention, and revenue, while setting the standard for marketing excellence at Mami.
Your main focus will be Email, SMS, and WhatsApp flows, with opportunities to collaborate with Product, Content, and Data teams as Mami continues to scale. This is a rare opportunity to shape both the customer experience and marketing culture of an early-stage, community-driven startup.
What You’ll Do
* Take full ownership of the Marketing Automation platform - optimize templates, manage audiences, integrate data, and monitor deliverability
* Build and manage multi-channel customer journeys across Email, SMS, and WhatsApp with personalization, triggers, and A/B testing
* Map end-to-end journeys from sign-up to retention and win-back, including segmentation and dynamic content
* Analyze results using GA4, attribution, cohort analysis, and LTV metrics to inform strategy
* Lead briefs for copy and design, craft action-driven microcopy, and adapt content to target audiences
* Collaborate effectively across teams to ensure smooth delivery and execution

We are looking for a Lifecycle Marketing Manager to take ownership of retention and CRM efforts across both hands-on execution and strategic design.
In this role, you will run and optimize lifecycle programs, owning the full customer journey end-to-end, across key lifecycle touchpoints, while also defining how retention should be structured and scaled.
You will design segmentation frameworks, automation workflows, and engagement logic, and translate real CRM insights into systems that will power our AI-driven Lifecycle & Retention Agent. Working closely with Product, Data, and Engineering, you will operate at the intersection of execution and architecture - turning lifecycle marketing into a scalable, intelligent retention system.
What you'll do:
Own and execute lifecycle programs across different customer communication channels - managing segmentation, creative, and messaging end-to-end.
Build and scale CRM and retention infrastructure from the ground up.
Define and lead lifecycle strategy, including journey design, audience segmentation, and channel prioritization - aimed at increasing LTV, and driving long-term engagement.
Translate CRM insights into structured inputs that power and improve our AI Lifecycle & Retention Agent.
Take ownership of retention KPIs - LTV, churn, repeat rate, engagement - analyze performance, translate insights into continuous improvements, and communicate results clearly to leadership.

We need someone to define and own how the world meets us. That means: brand, content, demand gen, growth loops, partnerships, launches, community - the whole stack.
You'll work shoulder-to-shoulder with the founders to set positioning and execute it across every surface. You'll hire your team - starting with the Social Media Expert below. You'll have real budget for paid, real autonomy for brand decisions, and real ownership of the funnel from awareness to first paid customer.
This is the most senior marketing seat . It's founder-adjacent by design. You'll shape what category we win, not just how we tell people about it.
What you'll actually do
Own positioning, narrative, and brand voice across the entire company surface
Build the marketing team - start with social, scale to content, paid, partnerships, community
Run the public launch (PR, Product Hunt, X, YouTube, podcasts, press)
Stand up a real demand-gen engine - paid search, paid social, content SEO, creator partnerships
Own MQL → SQL conversion in partnership with the founders
Set the metrics that matter and report against them weekly