דרושים » פרסום שיווק ויחסי ציבור » Growth & Loyalty Manager

Were looking for a strategic, data-driven Customer Lifecycle Marketing Manager to build and own the lifecycle marketing motion for our companys existing customer base.
Your mission is to drive customer growth and expansion by connecting the right customers with the right products, features, and experiences at the right moment in their journey.
Youll define how we segment, engage, and nurture customers across the lifecycle using product behavior, customer data, and commercial signals to build scalable programs that increase adoption, uncover expansion opportunities, and contribute to Expansion ARR.
Youll also own the orchestration of customer communications across our company, creating a cohesive experience and ensuring we engage customers with relevance and intent.This is a highly cross-functional role at the intersection of Growth Marketing, Customer Marketing, Product, Customer Success, Account Management, and RevOps. Youll set the strategy and build the operating model, while remaining close enough to execution to turn ideas into measurable programs.
Job responsibilities
Build the Customer Lifecycle Strategy
Define and own our companys lifecycle marketing strategy for existing customers, identifying the key moments, behaviors, and signals that should trigger engagement.
Develop meaningful customer segments based on factors such as product adoption, lifecycle stage, customer profile, engagement, and expansion potential.
Identify opportunities across the customer journey to increase adoption, deepen engagement, and accelerate customer growth.
Drive Expansion
Build scalable, multi-channel lifecycle programs that generate demand for our companys add-on modules and create qualified expansion opportunities for Account Management.
Partner with Customer Marketing, AM, CS and Product to define audiences, qualification criteria, signals, and routing for expansion opportunities.
Continuously identify and test new lifecycle plays based on customer behavior, product usage, and commercial signals.
Accelerate Product & Feature Adoption
Design always-on adoption journeys for strategic modules and features across email, in-app, and other customer touchpoints.
Partner with Product and Product Analytics to identify adoption gaps, activation milestones, and behaviors associated with customer value and expansion.
Connect adoption programs to broader commercial outcomes, turning product engagement into a lever for retention and growth.
Orchestrate the Customer Experience
Own the strategic governance and orchestration of lifecycle communications across the customer base.

we are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels. Youll act as the key driver who makes things happen-working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What Youll Do
* Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
* Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
* Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
* Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.

We're looking for a Lifecycle & Marketing Automation Lead to join Mami's growth team and lead the design and execution of end-to-end customer journeys. You'll bring our customer experience vision to life - creating personalized, multi-channel flows that drive engagement, retention, and revenue, while setting the standard for marketing excellence at Mami.
Your main focus will be Email, SMS, and WhatsApp flows, with opportunities to collaborate with Product, Content, and Data teams as Mami continues to scale. This is a rare opportunity to shape both the customer experience and marketing culture of an early-stage, community-driven startup.
What You’ll Do
* Take full ownership of the Marketing Automation platform - optimize templates, manage audiences, integrate data, and monitor deliverability
* Build and manage multi-channel customer journeys across Email, SMS, and WhatsApp with personalization, triggers, and A/B testing
* Map end-to-end journeys from sign-up to retention and win-back, including segmentation and dynamic content
* Analyze results using GA4, attribution, cohort analysis, and LTV metrics to inform strategy
* Lead briefs for copy and design, craft action-driven microcopy, and adapt content to target audiences
* Collaborate effectively across teams to ensure smooth delivery and execution

Were hiring a Senior AI Growth Builder - someone who naturally operates in the AI world, possesses high autonomy, and is eager to use it to drive rapid, scalable growth for a consumer product. This role reflects what modern growth looks like: AI comes first, and marketing builds on top of it. Your day-to-day work is powered by AI tools, with a strong focus on marketing, user acquisition, onboarding loops, and retention. As a senior figure, you will take full ownership over complex growth domains, architect sophisticated automated workflows, and potentially evolve into a Team Lead guiding additional growth builders as our portfolio expands.

What Youll Do

Take Full Strategic & Operational Ownership: Drive end-to-end user acquisition, onboarding, and retention initiatives from strategy through hands-on AI-first execution.
Architect Scalable AI Systems & Automations: Design and deploy automated pipelines, interactive webs, custom scripts, and AI-driven workflows (using tools like Claude Code, Cursor, Replit, or custom APIs) to solve distribution and growth challenges without relying on core engineering.
Lead Advanced Experimentation & Funnel Optimization: Formulate hypotheses, configure, and run rapid A/B tests across the entire marketing and product funnel to continuously optimize acquisition, activation, and retention metrics.
Build Sub-Products & Growth Experiences: Initiate, plan, develop, and monitor sub-products, landing pages, and interactive user experiences directly within the growth domain.

Were looking for a strategic and hands-on Chief Marketing Officer (CMO) to lead us into its next chapter of growth. This role will own the companys marketing strategy end-to-end, build a powerful consumer brand, scale growth channels, and drive meaningful demand across every touchpoint with our users and community.

This is a unique opportunity to join a fast-growing market leader and shape our marketing vision from strategy to execution. Youll develop bold, creative, and data-driven initiatives while driving performance across brand, content, design, performance marketing, and community.

Your main focus will be building a strong and iconic B2C brand in Israel, accelerating growth, scaling our community into a powerful engine, and positioning us as the leading B2C brand in the Israeli market.


What Youll Do
Lead and Manage our Marketing team and strategy across brand, performance, content, CRM, Influencers, PR, and community.
Own and scale the full growth funnel- user acquisition, retention, activation, engagement, and monetization
Lead and develop internal marketing teams as well as external agencies, freelancers, and vendors.
Plan and manage marketing budgets, with hands-on ownership of measurement, optimization, and ROI-driven decision-making.
Conceptualize and execute creative campaigns and breakthrough brand initiatives.
Work closely with Product, Commerce, and Community teams to create a holistic and consistent user experience.
Analyze market trends, consumer behavior, and competitive landscape to continuously refine strategy.
Lead product launches, seasonal campaigns, and strategic collaborations.

We are looking for a high-caliber Brand Revenue & Strategy Manager to work across a portfolio of DTC brands.
This role sits at the intersection of brand strategy, growth, P&L, and partner management. You will analyze each brand as a complete business, identify its most important opportunities and constraints, and help shape the strategy required to scale it profitably.
You will work with teams across performance marketing, creative, CRO, retention, operations, and finance, while helping our brand partners understand their performance, financial results, and strategic priorities.
What you'll do:
Brand Strategy: Define positioning, target audiences, product priorities, pricing, offers, and growth plans.
Revenue and P&L Analysis: Analyze revenue, margins, acquisition costs, retention, inventory, and contribution profit to identify opportunities and risks.
Commercial Diagnosis: Determine whether a brands primary constraint relates to its product, positioning, creative, media, funnel, pricing, retention, inventory, or unit economics.
Partner Management: Build strong relationships with brand owners, align on priorities, and work on product development and improvements, inventory costs, forecasts, and payouts.
Growth Planning: Translate business objectives into priorities across acquisition, creative, CRO, retention, merchandising, and operations.
Pricing and Monetization: Develop and evaluate pricing, bundles, promotions, subscriptions, upsells, and shipping thresholds.
Forecasting: Build scenarios connecting media spend, CAC, conversion, AOV, repeat revenue, inventory requirements, and profitability.
Business Reviews: Prepare clear internal and partner-facing reviews covering results, insights, risks, and recommended actions.
Product Feedback: Translate commercial insights into feedback that helps improve platform, agents, and workflows.

we are looking for a data -driven, analytical, and strategic Head of Revenue Growth & Marketing to lead our growth engine and turn marketing into a powerful driver of revenue. In this role, youll own the full marketing-to-revenue funnel from user acquisition and trial performance through activation, conversion, and ultimately ARR growth. This is fundamentally a revenue-generating marketing leadership role. It's about selling through marketing, not building or managing a traditional outbound sales organization. You won't need to rebuild the wheel - you will inherit an exceptionally capable execution team. You must deeply understand brand dynamics and how PLG and brand performance/positioning work together to drive sustainable growth. Your mission is to provide the strategic vision, positioning excellence, performance rigor, and PLG funnel mastery needed to scale top-of-funnel reach, drive ARR growth, and optimize conversion rates from free trial to paid account.
What Youll Own 1. Strategic Leadership & Growth Vision
* Define and execute the overarching GTM (Go-To-Market) strategy for user acquisition, freemium-to-paid conversion, and customer expansion.
* Own key performance indicators (KPIs) across CAC, LTV, Payback Period, Trial-to-Paid Conversion%, Activation Rate, and Net Revenue Retention (NRR).
* Audience & Market Research: Conduct deep-dive benchmarking, competitor analysis, and audience research (SMBs, freelancers, accountants) to identify untapped growth channels and positioning gaps.
* GTM & Product Alignment: Partner with Product, Studio and Analytics teams to align initiatives with key feature launches and ensure frictionless user onboarding and trial journeys.
* Brand Awareness & Budgeting: Partner with the Brand Manager to define the overarching brand awareness strategy. Provide strategic guidance on the allocation of awareness budgets, ensuring spend is optimized for long-term brand power and aligns with broader business growth objectives.
* Media & Channel Strategy: Partner with the Brand Manager to architect an integrated media distribution mix across OOH, digital, TV/CTV, podcasts, and sponsorships, strategically directing budget allocation to maximize market penetration, brand consideration, and acquisition momentum.
2. Performance Marketing & Acquisition Oversight
* Direct and refine our performance marketing initiatives across paid search, social, organic/ SEO, GEO, referral, and strategic partnership channels.
* Allocate marketing budgets with extreme data discipline, prioritizing high-intent SMB/solopreneur channels with optimal CAC:LTV efficiency.
* Experiment with new growth channels ( Affiliate networks, platform integrations, financial ecosystem partners).
3. Funnel Optimization & Trial Conversion (PLG)
* Oversee the end-to-end user trial experience, optimizing conversion rates at every stage of the funnel.
* Work to refine in-app triggers, automated email/SMS lifecycles, and push notifications that drive product adoption.
* Implement automated, marketing-led conversion strategies and product-led growth motions for high-intent SMB leads entering via free trials.
4. Team Enablement & Mentorship
* Lead, mentor, and empower a high-performing team of performance marketers, and acquisition specialists.
* Foster a fast-paced, hypothesis-driven testing culture built on continuous experimentation and data transparency.

Required Regional Strategy & Operations Manager, Consumer
As a Regional Manager, Consumer Strategy & Operations, you will drive capital-efficient growth by improving the consumer experience, with a focus on Loyalty and Pricing & Incentives across our South region. You will execute, track, and monitor initiatives that deepen consumer engagement, so users come back again and again - excited about the service and experience they have with us.
This role sits at the intersection of strategy, analytics, creative thinking, and high-impact execution. It is well suited to someone with a strategy, consulting, or business operations background who is motivated by owning and delivering outcomes in a fast-moving, consumer-facing environment.
You will report to the Head of Market Growth, Core, and sit in a 2-3 person team. You will play a key role in driving consumer success in your region, working closely with Marketing, Merchant, Finance, and the broader Global Consumer team.
Responsibilities & Duties:
You will work cross-functionally with local and global partners to identify, shape, and execute high-impact initiatives that drive consumer growth in your region.
Our subscription program
Consumer Pricing
Market Management (city-level growth)
In practice, that means you will:
Own the performance at a regional level - drive growth and profitability initiatives, and optimize the value proposition across benefits, partnerships, pricing, and the merchant portfolio.
Ensure consumer pricing supports capital-efficient growth by understanding price sensitivity and testing hypotheses with the central pricing team.
Work with local teams to sharpen market management strategy, prioritizing cities and neighborhoods with the greatest improvement potential, and drive cross-functional progress against key metrics.

The Commercial Portfolio Manager maximizes the value generation and access of its products portfolio through innovative go-to market models, commercial alliances & partnerships strategy and life cycle management. It ensures an efficient collaboration model with above- & in-country functions to execute strategies within resource constrained environment.
About the Role
Key responsibilities
Own the commercial performance and value optimization of assigned mature and end-of-lifecycle brands, including seamless onboarding from therapeutic areas and transfer of assets, budgets, analytics and stakeholder responsibilities.
Develop and execute brand strategies and annual plans aligned with portfolio objectives, market dynamics, customer needs and lifecycle stage, translating International and Regional strategies into locally relevant priorities.
Partner with Legal, V&A, Supply Chain and Finance to estimate post-loss-of-exclusivity volume and value erosion and to inform lifecycle and investment decisions.
Identify opportunities to maximize portfolio value through innovative commercial models, customer engagement approaches, lifecycle strategies, strategic partnerships and disciplined resource optimization.
Prioritize investments across brands based on business impact, customer value, growth opportunities and return on investment, while driving simplification and operational efficiency to reduce portfolio complexity.
Design and execute integrated omnichannel engagement plans, ensuring relevant messages reach priority customers through appropriate channels and maintaining compliant, current and effective digital content and assets.
Leverage digital tools, automation and promotional synergies with Therapeutic Area Heads to improve portfolio and priority-brand performance.
Manage portfolio budgets and forecasts, monitor brand performance and market trends, and use customer, market and performance insights to support timely, data-driven decisions.
Coordinate with Regulatory teams on risk-management-plan adjustments, respond to operational requests such as recalls and packaging queries, and partner with Supply Chain to minimize stock-outs and write-offs.
Role-model company Leadership Expectations, inspire transformation and performance, and demonstrate self-awareness and a growth mindset.