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לפני 8 שעות
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Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a hands-on, AI-first marketing professional to lead key digital, content and AI initiatives.
This role combines AI-driven marketing, content ownership and digital project management, with a major focus on the companys rebranding process and the development of a new corporate website.
What you'll do:
Lead AI-driven marketing projects from idea to implementation, using multiple AI platforms and tools to automate, improve and scale marketing processes.
Explore and implement AI solutions across content, design, video, automation and other marketing use cases.
Build practical, repeatable AI-powered workflows for the marketing team.
Own content across websites and social media, ensuring consistent messaging, tone and brand.
Lead the marketing side of the companys rebranding and new website project - from structure and messaging through content, design, development
Requirements:
Strong background in digital marketing and content.
Hands-on experience with generative AI and AI-powered marketing tools.
Proven ability to independently lead projects from concept to execution.
Strong content, storytelling and project management skills.
A builder mindset - curious, proactive and comfortable experimenting with new technologies.
Excellent English communication and writing skills.
Big advantage:
Experience with website and rebranding projects, Marketing Automation, no-code tools, AI workflows, APIs, AI agents or AI-powered creative tools.
This is not a role for someone who simply knows how to use basic AI tools. Were looking for someone with hands-on experience implementing
AI solutions who can understand a marketing challenge, identify the right combination of AI, content and technology, and turn it into a working solution.
This position is open to all candidates.
 
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11/09/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a sharp, hands-on Marketing Manager who knows how to take a brief and turn it into a well-executed marketing campaign.
Youll see the full picture, from choosing the right channels and defining the assets needed to building timelines and making sure everything goes live on time and to brief.
Youll coordinate multiple stakeholders, remove roadblocks, and own campaigns from the initial brief through launch.

What Youll Do
* Take full ownership of campaigns from planning through launch
* Translate briefs into clear 360 marketing plans
* Manage and coordinate all stakeholders involved in campaign execution
* Receive briefs from the Commercial team and refine the marketing objective
* Plan campaign deployment across multiple channels
* Define the assets required for each channel
* Build timelines, workflows, and launch schedules
* Write briefs for Content, Design, and CRM teams
* Track progress and ensure deadlines are met
* Review deliverables, refine them, and ensure they answer the brief
* Integrate relevant AI tools into the marketing workflow
Requirements:
* Proven experience in account management, marketing, or a similar role, either in-house or at an advertising, social media, digital, or content agency
* Experience managing and executing multi-channel campaigns
* Ability to translate a brief into a clear, detailed, and actionable work plan
* Experience writing marketing briefs and coordinating multiple teams across multiple campaigns simultaneously
* Strong marketing judgment and the ability to identify, evaluate, and refine creative and marketing deliverables
* Strong project management, organizational, and attention-to-detail skills
* Ability to manage multiple campaigns and meet deadlines
* Strong understanding of social media, CRM, digital marketing, apps, and content
* Hands-on experience using and integrating AI tools

our company is a fast-growing B2C commerce startup built on community, trust, and authentic connection. What started as Maayan Adams creator-led store has become a leading consumer brand with over 400,000 active users. Now, our company is evolving into a tech-driven platform empowering creators and communities to build their own personalized shopping experiences, redefining how people connect, create, and shop online.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Were hiring an AI Growth Builder - someone who naturally operates in the AI world and is eager to use it to drive rapid growth for a consumer product. This role reflects what modern growth looks like: AI comes first, and marketing builds on top of it. Your day-to-day work is powered by AI tools, with a strong focus on marketing and user acquisition. You will create and execute marketing funnels and growth strategies using tools like Claude Code, Cursor and others.

What Youll Do

Take full responsibility for growth: lead user acquisition projects from strategy through execution, using AI as your main working environment.
Configure and run A/B tests across the marketing funnel within your scope and analyze performance to drive a continuous improvement feedback loop.
Create your own growth levers: build scrapers, automations, and custom AI workflows to solve distribution challenges.
Initiate, plan, develop, and monitor sub-products and experiences within the product without relying on developers.
Requirements:
High ownership: You take responsibility for projects end-to-end with minimal guidance.
Hands-on with AI tools: Experience building with tools like Claude Code, Cursor, Replit, or similar.
Growth mindset: You're drawn to consumer products and have a strong sense for what drives clicks, sign-ups, and retention.
Proven builder: You've developed AI-driven projects such as agents, automations, apps, content systems, or custom workflows.
Initiative: You take action without waiting for direction and approach problems in creative ways.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We're looking for a highly hands-on, AI-oriented Head of Marketing who will own the end-to-end GTM strategy while directly orchestrating campaigns, generating enterprise pipelines, and positioning us as a category leader. You will lead an agile core team (Design, Content, SEO) while staying close to the work balancing high-level strategic direction with daily execution.


What Youll Do
GTM & Growth Strategy: Own and execute the global GTM strategy to drive scalable, data-driven enterprise pipeline growth.
Demand Gen & ABM: Build, launch, and optimize targeted Account-Based Marketing (ABM), inbound, and outbound programs for enterprise clients.
Digital & Content Performance: Own digital growth across SEO, GEO, website conversion, paid acquisition, and content marketing.
Marketing Ops & Automation: Manage our HubSpot stack, marketing automation workflows, email nurturing campaigns, and performance analytics.
Sales Enablement: Partner closely with Sales to create high-impact enablement assets, including case studies, pitch decks, and customer success stories.
Brand & Thought Leadership: Increase brand authority through webinars, PR, industry events, analyst relations, and co-marketing initiatives with strategic partners.
AI Integration: Actively apply AI tools to accelerate content generation, market research, workflow automation, and performance reporting.
KPIs & Budget Management: Manage the marketing budget, measuring clear KPIs including marketing-sourced pipeline, influenced pipeline, ROI, and conversion metrics.
Requirements:
What Youll Bring
5+ years of hands-on experience driving global B2B SaaS marketing initiatives (Enterprise focus).
Proven track record in building multi-channel enterprise pipelines through ABM, demand gen, SEO, paid media, and content marketing.
AI-oriented mindset: Practical, daily experience using AI tools to optimize marketing workflows and scale execution.
Deep proficiency with HubSpot, marketing automation, lead scoring, and web analytics.
Strong background in digital growth, SEO/GEO strategies, and conversion rate optimization.
Native/fluent English communication and storytelling skills (written and verbal).
Proven experience leading small, high-performing teams/agencies while remaining deeply execution-focused.

Nice to Have
Experience in logistics, supply chain, mobility, or field service SaaS.
Track record of scaling marketing operations in a fast-growing startup.
Existing connections with logistics media, analysts, and industry influencers.
This position is open to all candidates.
 
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25/09/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
we are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels. Youll act as the key driver who makes things happen-working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What Youll Do
* Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
* Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
* Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
* Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.
Requirements:
* 4+ years of experience as a Product Marketing Manager (PMM) within a SaaS, tech, or creative tech environment.
* Proven GTM Execution: Demonstrated track record of leading fast-paced product launches and multi-channel marketing initiatives.
* Fast-Paced Doer: Highly execution-driven with a "get-things-done" mindset, comfortable moving fast in a dynamic, high-growth environment.
* Clear & Powerful Communicator: Exceptional English storytelling and copywriting skills, with the ability to convey value simply and concisely without overcomplicating things.
* Cross-Functional Orchestrator: Strong ability to collaborate with and drive action across Product, Design, Copywriters, Growth Marketers, and Sales.
* Tech-Forward & AI-Savvy: Enthusiastic about leveraging modern AI tools and platforms to speed up workflows and scale execution.
*  data -Informed Mindset: Comfortable using funnel metrics and performance data to optimize messaging and measure campaign success.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Were hiring a Senior AI Growth Builder - someone who naturally operates in the AI world, possesses high autonomy, and is eager to use it to drive rapid, scalable growth for a consumer product. This role reflects what modern growth looks like: AI comes first, and marketing builds on top of it. Your day-to-day work is powered by AI tools, with a strong focus on marketing, user acquisition, onboarding loops, and retention. As a senior figure, you will take full ownership over complex growth domains, architect sophisticated automated workflows, and potentially evolve into a Team Lead guiding additional growth builders as our portfolio expands.

What Youll Do

Take Full Strategic & Operational Ownership: Drive end-to-end user acquisition, onboarding, and retention initiatives from strategy through hands-on AI-first execution.
Architect Scalable AI Systems & Automations: Design and deploy automated pipelines, interactive webs, custom scripts, and AI-driven workflows (using tools like Claude Code, Cursor, Replit, or custom APIs) to solve distribution and growth challenges without relying on core engineering.
Lead Advanced Experimentation & Funnel Optimization: Formulate hypotheses, configure, and run rapid A/B tests across the entire marketing and product funnel to continuously optimize acquisition, activation, and retention metrics.
Build Sub-Products & Growth Experiences: Initiate, plan, develop, and monitor sub-products, landing pages, and interactive user experiences directly within the growth domain.
Requirements:
High Ownership & Seniority: You take full end-to-end responsibility for complex growth projects, domains, and metrics with minimal guidance.
Mastery of AI Builder Tools: Advanced hands-on experience building, prototyping, and shipping with modern AI tools (Claude Code, Cursor, Replit, v0, Bolt.new, custom scripts, or LLM agents).
Proven Full-Stack Growth Mindset: Deep understanding of consumer products, acquisition mechanics, CRO, messaging, onboarding journeys, and retention dynamics.
Proven Builder Track Record: Demonstrated experience developing AI-driven projects, automations, scrapers, sub-products, apps, content systems, or custom workflows independently.
Leadership & Scaling Potential: Strong communication skills and the capability to lead cross-functional initiatives, guide junior team members, or step into a Team Lead role.
Data Literacy & Analytical Rigor: Ability to query data, analyze performance across the conversion funnel, and make fast, data-informed decisions.
Initiative & High Velocity: You take action without waiting for direction, learn new technologies on the fly, and thrive in ambiguous, fast-moving environments.
Advantage: Prior experience in high-scale performance marketing, UA operations, or consumer software growth.
This position is open to all candidates.
 
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22/09/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We're looking for an AI Growth Marketer - someone who lives and breathes AI and wants to channel that into marketing. Think of this as the growth hacker of 2026, you're AI-native first, marketer second. AI tools are your default way of working, You build with Claude Code or OpenClaw instead of spreadsheets and slide decks. If you've ever built an AI agent for fun, automated a workflow because you were bored, or shipped a side project using vibe coding - and you're excited about applying that energy to marketing - this role is for you.
In your day-to-day, you will:
Own marketing projects end-to-end - from strategy to execution - using AI as your primary working environment, not just an assistant
Create campaigns, landing pages, product content, and customer stories at a speed and volume that would be impossible without AI fluency
Build your own tools, automations, and AI workflows to solve marketing problems
Run growth experiments across channels, rapidly testing messaging, creatives, and audiences to find what drives sign-ups and engagement
Lead product launches alongside Product and Growth teams - shaping positioning, messaging, and go-to-market plans
Stay on the bleeding edge of AI capabilities, constantly scouting new models and tools and figuring out how to apply them to marketing before anyone else does.
Requirements:
Demonstrated AI fluency - you have real experience building with tools like Claude Code, OpenClaw, Cursor, Replit, or similar.
Youve built AI-assisted projects: agents, automations, apps, content systems or workflows.
Passion for marketing and an intuition for what makes people click, sign up, and stick around - formal marketing experience is a plus, not a requirement
High agency and independence - you own projects from A to Z with minimal hand-holding
Strong written communication - you can simplify complex ideas and write copy that connects
Comfort with speed and ambiguity - you thrive in fast-moving environments where priorities shift and you need to figure things out as you go.
This position is open to all candidates.
 
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23/09/2026
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Head of Marketing Operations to build, scale, and optimize our marketing technology stack and revenue infrastructure. Reporting directly to the Sr. Director of Demand Generation, this strategic operational role will own full-funnel optimization, act as the primary marketing point of contact for HubSpot, drive advanced analytics, manage tool procurement, and ensure cross-functional alignment with Sales and Data Science. You will act as the operational backbone for the marketing team, turning data into actionable insights and ensuring frictionless lead-to-revenue execution.
What youll do:
Funnel Optimization: Map, analyze, and continually optimize the end-to-end marketing and sales funnel to eliminate drop-off, increase conversion rates, and accelerate pipeline velocity.
Digital Channel Management: Execute and optimize digital channel campaigns across digital channels like email, paid media, paid social, search and display advertising, ensuring campaigns launch on schedule and meet established KPIs.
HubSpot Marketing Operations: Serve as the Marketing main point of contact for HubSpot marketing operations, partnering with system admins to manage marketing workflows, lead scoring models, email campaign execution, and lifecycle stage tracking.
Analytics, GA4 & Advanced Reporting: Build, maintain, and deliver robust reporting dashboards using Google Analytics 4 (GA4) and HubSpot; establish multi-touch attribution models to evaluate ROI across campaigns.
Data Analyst & Sales Alignment: Partner closely with Data Analysts and Revenue Operations to standardize tracking metrics, streamline lead handoff SLAs with Sales, and ensure data integrity across systems.
Tool Operations & Procurement: Own the marketing technology ecosystem, including evaluation, procurement, implementation, and ongoing optimization of martech platforms and AI tools; lead cross-functional adoption and training; maintain performance standards and drive continuous improvement.
Comprehensive People Management: Manage a distributed global team; set clear goals and performance metrics; drive accountability, provide coaching and development, and create processes that enable team effectiveness across geographies and functions.
Operational Project Management: Oversee all marketing operations projects, providing cross-functional technical support to demand generation, content, and growth teams.
Requirements:
Technical Audience Expertise: Proven experience operating in a B2B SaaS, DevTools, DevOps, or developer-focused environment, with a strong understanding of technical buyer journeys.
Hands-on Experience: 7+ years of dedicated B2B Marketing Operations or Revenue Operations experience, with a track record of scaling martech architectures in high-growth SaaS companies.
Management experience: 3+ years managing global marketing operations teams with a proven track record of building talent, driving performance, and maintaining team alignment across time zones and regions.
HubSpot Expertise: Deep functional knowledge of HubSpot marketing operations, enterprise campaign workflows, custom properties, and marketing automation processes.
Advanced Analytics: Advanced proficiency with BI tools (like Tableau) and GA4, custom attribution modeling, and standardizing cross-platform metrics (CAC, conversion rates, pipeline velocity).
Procurement & Tech Stack Management: Evaluate and pilot new marketing technology solutions; own procurement and vendor negotiations; implement platforms across the martech stack; and lead cross-functional teams through tool adoption, training, and optimization
Cross-Functional Collaboration: Proven ability to work seamlessly with Data Analysts, Sales Operations, and Growth teams to align systems, data, and pipeline processes.
This position is open to all candidates.
 
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23/09/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
We are looking for an experienced Growth Marketing Manager (Enterprise B2B) to join our Demand Generation Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.

You will lead performance marketing across multiple channels, working closely with content, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise healthcare clients. In this role you will manage external providers and agencies.

If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, wed love to meet you.

Responsibilities
Implement the B2B demand generation strategy and quarterly planning across various channels
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, and ABM programs.
Lead SEO and GEO across search and LLM discovery, including strategy, technical SEO, keyword and entity mapping, monitoring performance, and visibility reporting.
Own website conversion optimization, continuously improving user journeys, landing pages, messaging, forms, CTAs, and overall conversion rates through data-driven experimentation.
Identify, evaluate, and scale emerging acquisition channels, technologies, and AI-powered marketing opportunities to drive efficient pipeline growth.
Collaborate with Marketing, Design, and the content team to develop high-performing ads, landing pages, and lifecycle content, including tailored ABM campaigns
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.
Requirements:
6+ years of experience in B2B demand generation or B2B performance marketing at enterprise SaaS companies.
Proven track record of owning pipeline targets and driving measurable improvements in funnel conversion and lead quality.
Strong hands-on experience managing and scaling large paid media budgets across multiple acquisition channels, while optimizing CPL and ROI.
Proven experience with AI search optimization (GEO), and website performance.
Experience with CRM and marketing automation platforms (HubSpot and Salesforce - advantage), including workflows, segmentation, and reporting.
Experience with ABM strategies and targeting enterprise, VP, and C-level audiences.
Experience working closely with content and design teams to create high-performing marketing assets (ads, landing pages, etc.).
English - native or very good level - a must.
Strong analytical skills and a data-driven approach to experimentation and decision making.
High ownership and an everlasting hunger for growth and meeting business goals.
Loves learning, challenges, and problem-solving.
This position is open to all candidates.
 
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7 ימים
Location: Tel Aviv-Yafo
Job Type: Full Time
As the worlds leading vendor of Cyber Security, facing the most sophisticated threats and attacks, weve assembled a global team of the most driven, creative, and innovative people. At our company, our employees are redefining the security landscape by meeting our customers real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.
our company Software Technologies has been honored by Time Magazine as one of the Worlds Best Companies for 2024. We've also earned a spot on the Forbes list of the Worlds Best Places to Work for five consecutive years (2020-2024) and recognized as one of the Worlds Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.
Were looking for a Web Dev/Marketing Operations Manager to lead the strategy, design, and execution of personalized digital journeys across our website, HubSpot and Salesforce and to assist in the move of our CRM from HubSpot to Marketo later on in the year.
In this role, you will be a key player in creating, managing, and optimizing the user journey while executing impactful campaigns that enhance engagement across various channels.
Youll have the chance to enhance your skills, expand your expertise, and directly impact the growth and success of our organization.
Key Responsibilities
Own end-to-end marketing automation initiatives: from ideation and segmentation to execution, analysis, and optimization.
Own website optimization of our WordPress website, including page development, plugin updates and more.
Create Landing pages, emails, forms and other marketing elements.
Design and execute complex user journeys across our website, HubSpot, Salesforce, and connected CRMs, with a deep understanding of data structures and flows.
Track, analyze, and report on marketing performance across platforms using dashboards and data analysis tools.
Apply data-driven optimization: run structured A/B tests, monitor trends and behaviors, and optimize KPIs across segments and regions to improve engagement and retention.
Identify and implement AI-driven improvements to replace or augment manual marketing ops workflows, including documentation and performance measurement.
Collaboration with global stakeholders (marketing, sales, data, and engineering) to translate business goals into scalable MarTech solutions.
Support marketing operations as needed, including ad hoc tasks and conference preparation.
Requirements:
3-5 years of hands-on experience in marketing operations in a B2B SaaS company, including proven experience with marketing automation platforms (HubSpot & Marketo) and Salesforce CRM - must.
Hands-on experience maintaining WordPress websites - must
Solid understanding of HTML, CSS, basic JavaScript, themes, plugins, and page builders
Ability to debug common WordPress and front-end issues
Strong understanding of lead nurturing, segmentation, data integration, digital marketing workflows, Excel, marketing analytics tools and campaign execution.
Experience in campaign performance reporting and visualization tools.
Experience with additional digital tools (Google Tag Manager, Google Analytics, webinar platforms, etc.).
Detail-oriented, proactive, analytical, and a strong problem solver with excellent communication skills.
This is a highly hands-on technical role; curiosity and eagerness to learn are essentials.
Ability to work independently, manage multiple priorities, and collaborate across global teams
Advantage
Bachelors degree in Marketing, Business, or related field.
Fluent English; additional languages are a plus.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8840799
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4 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a sharp, hands-on Marketing Manager who knows how to take a brief and turn it into a well-executed marketing campaign.



Youll see the full picture, from choosing the right channels and defining the assets needed to building timelines and making sure everything goes live on time and to brief.



Youll coordinate multiple stakeholders, remove roadblocks, and own campaigns from the initial brief through launch.

What Youll Do
Take full ownership of campaigns from planning through launch.
Translate briefs into clear 360 marketing plans.
Manage and coordinate all stakeholders involved in campaign execution.
Receive briefs from the Commercial team and refine the marketing objective.
Plan campaign deployment across multiple channels.
Define the assets required for each channel.
Build timelines, workflows, and launch schedules.
Write briefs for Content, Design, and CRM teams.
Track progress and ensure deadlines are met.
Review deliverables, refine them, and ensure they answer the brief.
Integrate relevant AI tools into the marketing workflow.
Requirements:
Proven experience in account management, marketing, or a similar role, either in-house or at an advertising, social media, digital, or content agency.
Experience managing and executing multi-channel campaigns.
Ability to translate a brief into a clear, detailed, and actionable work plan.
Experience writing marketing briefs and coordinating multiple teams across multiple campaigns simultaneously.
Strong marketing judgment and the ability to identify, evaluate, and refine creative and marketing deliverables.
Strong project management, organizational, and attention-to-detail skills
Ability to manage multiple campaigns and meet deadlines.
Strong understanding of social media, CRM, digital marketing, apps, and content.
Hands-on experience using and integrating AI tools.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8847029
סגור
שירות זה פתוח ללקוחות VIP בלבד