דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel.
Responsibilities:
* Own product positioning, messaging, and value proposition across our product portfolio.
* Lead the go-to-market strategy and execution for new products, features, and major releases.
* Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions.
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
* Support Sales on strategic opportunities, customer presentations, and competitive deals.
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
We're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats - creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

we are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels. Youll act as the key driver who makes things happen-working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What Youll Do
* Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
* Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
* Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
* Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.

We're looking for a highly hands-on, AI-oriented Head of Marketing who will own the end-to-end GTM strategy while directly orchestrating campaigns, generating enterprise pipelines, and positioning us as a category leader. You will lead an agile core team (Design, Content, SEO) while staying close to the work balancing high-level strategic direction with daily execution.


What Youll Do
GTM & Growth Strategy: Own and execute the global GTM strategy to drive scalable, data-driven enterprise pipeline growth.
Demand Gen & ABM: Build, launch, and optimize targeted Account-Based Marketing (ABM), inbound, and outbound programs for enterprise clients.
Digital & Content Performance: Own digital growth across SEO, GEO, website conversion, paid acquisition, and content marketing.
Marketing Ops & Automation: Manage our HubSpot stack, marketing automation workflows, email nurturing campaigns, and performance analytics.
Sales Enablement: Partner closely with Sales to create high-impact enablement assets, including case studies, pitch decks, and customer success stories.
Brand & Thought Leadership: Increase brand authority through webinars, PR, industry events, analyst relations, and co-marketing initiatives with strategic partners.
AI Integration: Actively apply AI tools to accelerate content generation, market research, workflow automation, and performance reporting.
KPIs & Budget Management: Manage the marketing budget, measuring clear KPIs including marketing-sourced pipeline, influenced pipeline, ROI, and conversion metrics.

Were looking for a Product Marketing Manager who will own the product story end-to-end from deeply understanding the product and customer needs, to translating complex capabilities into clear, compelling narratives for different audiences and markets.

What You'll Do
Become a true expert on platform: understand every feature, use case, and value driver.

Own product positioning, messaging, and value propositions across different customer segments and industries

Translate inputs from Product, Sales, Customer Success, and Operations into one clear, cohesive product narrative

Create product marketing assets including:

Sales enablement materials

Product decks and one-pagers

Website and launch content

Case studies and customer stories

Work closely with customers to understand their pain points, workflows, and success stories and turn those insights into impactful marketing content

Conduct market, competitive, and customer research to identify trends,gaps, and opportunities.

Conduct market, competitive, and customer research to identify trends,gaps, and opportunities.

Own competitive intelligence function, monitoring market trends and adapting messaging to stay ahead in a dynamic B2B SaaS environment.

Lead go-to-market efforts for new features and capabilities, from internal alignment to external launches.

Adapt product messaging to different verticals and customer personas, ensuring relevance and resonance.

Adapt product messaging to different verticals and customer personas, ensuring relevance and resonance.

we are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across product portfolio.
This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.
We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences.
This position is based in Tel Aviv, Israel.
Responsibilities:
Own product positioning, messaging, and value proposition across product portfolio
Lead the go-to-market strategy and execution for new products, features, and major releases
Become internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities
Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities
Act as the voice of the customer by bringing market insights directly into Product discussions
Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption
Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging
Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand
Support Sales on strategic opportunities, customer presentations, and competitive deals
Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy

We are looking for an experienced Growth Marketing Manager (Enterprise B2B) to join our Demand Generation Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.

You will lead performance marketing across multiple channels, working closely with content, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise healthcare clients. In this role you will manage external providers and agencies.

If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, wed love to meet you.

Responsibilities
Implement the B2B demand generation strategy and quarterly planning across various channels
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, and ABM programs.
Lead SEO and GEO across search and LLM discovery, including strategy, technical SEO, keyword and entity mapping, monitoring performance, and visibility reporting.
Own website conversion optimization, continuously improving user journeys, landing pages, messaging, forms, CTAs, and overall conversion rates through data-driven experimentation.
Identify, evaluate, and scale emerging acquisition channels, technologies, and AI-powered marketing opportunities to drive efficient pipeline growth.
Collaborate with Marketing, Design, and the content team to develop high-performing ads, landing pages, and lifecycle content, including tailored ABM campaigns
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.

We're looking for a Lead PMM - Growth & monetization to own the mid-funnel (MOFU) user journey and the pricing and packaging behind it. Sitting inside our Revenue Growth team, you'll drive monetization, adoption, and retention across the full lifecycle, from signup and first purchase through upgrades, feature adoption, expansion, and win-back. You'll decide what sits in each tier, where the limits fall, and what's worth paying for, then build the journeys that convert against it.
As the in-house owner of the MOFU strategy, you'll shape and support the product roadmap by a. rallying PMs, sales, marketing, and executives behind high-impact growth initiatives, and bringing it to life, and b. through feature releases, in-app messaging, lifecycle email, and touchpoints across our native platform, extension, AI, and API technical surfaces.
Hands-on experience with AI-powered tools and workflows is a must for this role.
This role is based in Tel Aviv. We work in a hybrid model, with 3 days a week in the office.

Required Senior Product Marketing Manager (Temporary Position)
As a Senior Product Marketing Manager (contract), you will support positioning, packaging, and launch execution for the flagship products at the core of the platform - the authoring and management experiences our customers work in every day - plus drive growth for the self-service trial motions that bring new teams into the platform before ever talking to a seller.
You'll run a monthly release motion for one of our fastest-moving products, turning a steady stream of shipped capability into compelling launches that resonate with our market and analyst community. You'll support our self-service experiences and be measured on something concrete: enterprise pipeline generated by the product itself. And you'll be the marketing counterpart to the product managers behind our flagship offerings, translating what they build into positioning, packaging, and assets that hold up in front of enterprise buyers.
This position is temporary for a duration of 8 months
What will you actually be doing?
Release & Launch Execution: Run an evolving monthly release motion end to end - scoping the narrative and bill of materials, coordinating cross-functional contributors, producing the assets, and landing the launch internally and externally.
Product-Led Growth: Support our self-service trial experience as a pipeline engine. Shape the packaging, in-product messaging, and conversion paths that turn self-serve users into qualified enterprise opportunities, and run rapid experiments to improve them.
Positioning & Messaging: Develop clear, compelling positioning and value propositions for our flagship platform products, grounded in real customer pain points and business objectives. Translate product functionality and technical detail into user benefits - both for individual capabilities and for their role in the broader platform narrative.
Go-to-Market Strategy: Build differentiated GTM strategies covering pricing and packaging, customer evidence, product requirements, and content, tailored to the segments and functional audiences we sell into.
Asset Ownership: Own the development and maintenance of the product marketing assets for the products in your scope, from web and demo content to decks and one-pagers, keeping it accurate as the products evolve.
Cross-Functional Collaboration: Operate as the connective tissue across Product & Engineering, Sales, Customer Success, and the wider Marketing org - driving alignment and momentum in a matrixed environment without waiting to be handed a plan.
Sales Enablement: Help train and equip the field so sellers can position and sell the platform confidently to the product-qualified leads created by the trial experiences.
Market Research: Track a fast-moving category - competitors, analysts, customers, and our own sellers - and feed what you learn back into roadmap input and GTM execution.