דרושים » פרסום שיווק ויחסי ציבור » Cybersecurity Product Positioning & Technical Learning Expert REF357M

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel.
Responsibilities:
* Own product positioning, messaging, and value proposition across our product portfolio.
* Lead the go-to-market strategy and execution for new products, features, and major releases.
* Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions.
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
* Support Sales on strategic opportunities, customer presentations, and competitive deals.
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
We're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats - creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

Required Strategic Engineer, CEO office
About the position:
The Strategic Engineer, in our CEO's Office serves as a strategic connection point between our product organization and its go-to-market teams. Reporting to the Field CTO, this role addresses the company's highest-priority challenges as they emerge, and operates across a broad and evolving scope of strategic initiatives.
The core of the role is 0→1 execution. Each quarter, the position is aligned to specific company KPIs, and is responsible for building the required foundations from the ground up: processes, tooling, content, and enablement infrastructure. Initiatives are developed, validated, and operationalized before being transitioned to the relevant owning team.
Execution spans a wide range of activities depending on the initiative in focus. These may include:
Building product demos and technical assets on the platform
Partnering with marketing to produce content that communicates our positioning to the market
Meeting with customers and prospects to gather feedback and validate direction
Representing us at industry conferences and events
Conducting market research to inform where the company invests next
Designing and standing up new internal processes, programs, and tooling
The scope of this role is intentionally broad and will evolve alongside company priorities. It is well suited to a candidate who thrives on breadth, operates with speed and autonomy, and is motivated by working at the center of the business.
What success will look like:
Own strategic initiatives end to end, from definition through execution and handover, working in close partnership with the Field CTO on direction while driving the execution independently
Proactively identify signals in the market, product, or field, and initiate ideas and projects independently, without waiting for direction from the Field CTO or CEO
Set a consistently high quality bar, delivering work that is best in class rather than simply complete
Operate independently in front of customers and prospects, running meetings and demos with confidence and credibility
Become a recognized internal expert on both the platform and the broader market, and a person other teams come to for answers
Move quickly across changing priorities, ramping into new domains and delivering meaningful output within weeks rather than months
The clearest signal of success is that initiatives this person touches move faster, land better, and reach a higher standard than they would have otherwise.

Were looking for a Product Marketing Manager who will own the product story end-to-end from deeply understanding the product and customer needs, to translating complex capabilities into clear, compelling narratives for different audiences and markets.

What You'll Do
Become a true expert on platform: understand every feature, use case, and value driver.

Own product positioning, messaging, and value propositions across different customer segments and industries

Translate inputs from Product, Sales, Customer Success, and Operations into one clear, cohesive product narrative

Create product marketing assets including:

Sales enablement materials

Product decks and one-pagers

Website and launch content

Case studies and customer stories

Work closely with customers to understand their pain points, workflows, and success stories and turn those insights into impactful marketing content

Conduct market, competitive, and customer research to identify trends,gaps, and opportunities.

Conduct market, competitive, and customer research to identify trends,gaps, and opportunities.

Own competitive intelligence function, monitoring market trends and adapting messaging to stay ahead in a dynamic B2B SaaS environment.

Lead go-to-market efforts for new features and capabilities, from internal alignment to external launches.

Adapt product messaging to different verticals and customer personas, ensuring relevance and resonance.

Adapt product messaging to different verticals and customer personas, ensuring relevance and resonance.

As Senior Product Marketing Manager, you will own and drive solution positioning and storytelling across our enterprise AI platform. You will translate technical capabilities into clear, differentiated, outcome-driven solutions that accelerate enterprise pipeline and revenue.
This is an on-site role based in our Tel Aviv office.
You will own 3-4 priority industries and be accountable for narrative clarity, differentiation, and pipeline contribution within them. You will define the why us, why now, connect our platform to measurable business outcomes, and equip Sales with compelling narratives that win competitive deals.
This role requires both strategic clarity and hands-on execution, balancing high-level solution positioning with the creation of practical, revenue-driving collateral and sales enablement assets.
What youll do
Develop clear, outcome-driven solution narratives that translate platform capabilities into business value
Define and articulate use-case positioning, including target buyers, core pain points, and measurable impact
Establish strong differentiation against internal builds, AI point solutions, and other enterprise AI platforms
Build solution-specific assets including pitch decks, briefs, one-pagers, messaging frameworks, and competitive battlecards
Partner closely with Sales to refine pitch tracks, address objections, and strengthen deal positioning
Collaborate with Product to ensure capabilities are accurately reflected in external messaging
Create metrics-backed case studies and proof points tailored to industry buyers
Support demand generation with industry- and solution-focused messaging for campaigns, webinars, and thought leadership
Continuously gather market feedback to sharpen positioning and improve win rates.

Required Solutions Marketing Manager
As a Solutions Marketing Manager, you have excellent interpersonal, written and verbal communication skills as well as presentation and process facilitation skills. You have the ability to work across-organizational lines and with executive level leaders. As a highly collaborative team member, you will report into marketing but be expected to work in unison with product and sales leaders and executives.
You are responsible for understanding our global payments technology and translating these capabilities into actionable campaigns and marketing materials. You will develop messaging, collateral, ads, thought leadership, web copy and sales tools that explain how the techstack can solve customer problems and will ultimately help our global sales teams attract and win more deals.
You have experience building, executing and measuring the success of campaigns and product launches. You are experienced with involving key stakeholders to validate launch goals, KPIs and success. You thrive in a fast paced environment and excel at driving new efforts from ideation to execution with meaningful measurements.
Responsibilities:
Ability to translate the overarching business unit GTM strategy into an actionable marketing plan.
Ownership of the entire GTM marketing process:
Understand our ideal customer profiles and buyer personas.
Develop product positioning informed by customer insights, product differentiators and competitive advantages.
Write marketable content such as thought leadership, industry insights and website content.
Create meaningful ads, landing pages and primary assets that drive quality leads
Manage cross-functional teams to ensure deliverables are on time, accurate and aligned with campaign goals, events, website and other key demand generation initiatives.
Establish and maintain strong partnerships across sales, marketing and product to deliver best in class messaging, content and training.
Report on project plan impact and results, recommend and help build new initiatives and programs to generate new and repeat business opportunities.

Required Senior Product Marketing Manager (Temporary Position)
As a Senior Product Marketing Manager (contract), you will support positioning, packaging, and launch execution for the flagship products at the core of the platform - the authoring and management experiences our customers work in every day - plus drive growth for the self-service trial motions that bring new teams into the platform before ever talking to a seller.
You'll run a monthly release motion for one of our fastest-moving products, turning a steady stream of shipped capability into compelling launches that resonate with our market and analyst community. You'll support our self-service experiences and be measured on something concrete: enterprise pipeline generated by the product itself. And you'll be the marketing counterpart to the product managers behind our flagship offerings, translating what they build into positioning, packaging, and assets that hold up in front of enterprise buyers.
This position is temporary for a duration of 8 months
What will you actually be doing?
Release & Launch Execution: Run an evolving monthly release motion end to end - scoping the narrative and bill of materials, coordinating cross-functional contributors, producing the assets, and landing the launch internally and externally.
Product-Led Growth: Support our self-service trial experience as a pipeline engine. Shape the packaging, in-product messaging, and conversion paths that turn self-serve users into qualified enterprise opportunities, and run rapid experiments to improve them.
Positioning & Messaging: Develop clear, compelling positioning and value propositions for our flagship platform products, grounded in real customer pain points and business objectives. Translate product functionality and technical detail into user benefits - both for individual capabilities and for their role in the broader platform narrative.
Go-to-Market Strategy: Build differentiated GTM strategies covering pricing and packaging, customer evidence, product requirements, and content, tailored to the segments and functional audiences we sell into.
Asset Ownership: Own the development and maintenance of the product marketing assets for the products in your scope, from web and demo content to decks and one-pagers, keeping it accurate as the products evolve.
Cross-Functional Collaboration: Operate as the connective tissue across Product & Engineering, Sales, Customer Success, and the wider Marketing org - driving alignment and momentum in a matrixed environment without waiting to be handed a plan.
Sales Enablement: Help train and equip the field so sellers can position and sell the platform confidently to the product-qualified leads created by the trial experiences.
Market Research: Track a fast-moving category - competitors, analysts, customers, and our own sellers - and feed what you learn back into roadmap input and GTM execution.

we are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across product portfolio.
This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.
We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences.
This position is based in Tel Aviv, Israel.
Responsibilities:
Own product positioning, messaging, and value proposition across product portfolio
Lead the go-to-market strategy and execution for new products, features, and major releases
Become internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities
Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities
Act as the voice of the customer by bringing market insights directly into Product discussions
Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption
Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging
Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand
Support Sales on strategic opportunities, customer presentations, and competitive deals
Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels.

we are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels. Youll act as the key driver who makes things happen-working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What Youll Do
* Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
* Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
* Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
* Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.